Salma Yasser
Fashion Designer
Summary
Creative and detail-oriented fashion designer with hands-on experience in both design and brand development. Skilled in fashion illustration, pattern making, tech pack creation, and collection development from concept to production. Strong background in working with startups, independent brands, and managing full brand operations—including content creation, social media, supplier coordination, and fabric sourcing. Known for combining a strong visual sense with technical precision, and for delivering complete, production-ready solutions tailored to each project's unique needs.
Overview
1
1
year of professional experience
4
4
Languages
Work History
Founder & Creative Director
Self-employeed
01.2025 - Current
- Founded and developed the brand from concept to launch
- Designed all collections and created production-ready tech packs
- Handled pattern making
- Managed fabric and trim sourcing, working closely with local suppliers
- Created all content including reels, , posts, and social media assets
- Built and maintained the brand’s visual identity and storytelling across platforms
- Planned and executed social media strategies and content calendars
- Oversaw website development, product listings, and customer experience
- Managed daily operations, production timelines, and brand growth initiatives
Fashion Designer & Project Coordinator
Look Du Jour
10.2024 - Current
- Created and delivered a comprehensive project pitch including concept, visual identity, and business positioning
- Designed the full collection from concept to final pieces
- Oversaw the entire project lifecycle, from product development to launch
- Styled and coordinated brand photoshoots and creative direction
- Managed the website design and layout to align with brand identity
- Handled social media strategy, content planning, and daily management
- Ensured cohesive brand presentation across all platforms
In-house Designer & Product Development Assistant
Carinawear
10.2024 - Current
- Designed garments aligned with the brand’s aesthetic and seasonal direction
- Conducted market and trend analysis
- Created technical sheets and size charts for production
- Collaborated with technical designers to bring designs to life
- Attended fittings and made technical adjustments based on fit and feedback
- Maintained close communication with suppliers and factories for fabric sourcing, sampling, and production updates
- Handled follow-ups to ensure timely progress across development and production stages
Fashion Design Intern
Rafik Zaki
08.2024 - 10.2024
- Assisted in collection brainstorming and early concept development
- Created and supported moodboard curation and theme exploration
- Contributed to fashion sketches, both by hand and digitally
- Participated in fabric research and selection alongside the design team
- Gained hands-on experience in the collaborative design process within a working studio environment
Education
Bachelor of Arts - Fashion Design
Accademia Italiana - Arte Moda & Design
Italy05-2024
High School Diploma -
Oasis International
Cairo, Egypt05-2021
Skills
Project management
Fashion design
Creative vision
Fabric sourcing
Pattern making
Fashion illustration
Fashion trend forecasting
Fashion marketing
Adobe (photoshop/illustrator)
Timeline
Founder & Creative Director
Self-employeed
01.2025 - Current
Fashion Designer & Project Coordinator
Look Du Jour
10.2024 - Current
In-house Designer & Product Development Assistant
Carinawear
10.2024 - Current
Fashion Design Intern
Rafik Zaki
08.2024 - 10.2024
Bachelor of Arts - Fashion Design
Accademia Italiana - Arte Moda & Design
High School Diploma -
Oasis International
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