Salma Zaitoun
Product Designer
Summary
Creative and strategic UX/Product Designer with over 5 years of experience supporting intuitive human interaction across complex systems in FinTech, AI, and Telecom industries. Skilled in leading cross-functional squads, building scalable design systems, and mentoring junior talent. Successfully managed products serving 40M+ users, including Vodafone Cash, Fawry’s Loyalty & Growth squads, and AI feature development at Widebot and AIM Technology. Experienced in designing and managing digital products for diverse international markets such as the UK, Ireland, Albania, and Czech Republicthrough my work on the SOHO app at VOIS.
Dedicated to creating inviting, user-centric experiences from open-source tools to proprietary platforms by blending design thinking, research, and innovation. Appointed by Helwan University to consult and teach its first-ever Web Design course at the Faculty of Fine Arts, reflecting a commitment to digital education and leadership.
Graduated with honors from Grand Canyon University (USA) as a Division I student-athlete and part of the Egyptian National Swimming Team. A Guinness World Record holder and globally minded designer, professionally trained across Adobe Creative Suite, web design, UX/UI tools, and front-end technologies. Passionate about solving real-world problems through visual communication, innovation, and empathetic design.
Overview
2026
2026
years of professional experience
3
3
Certifications
Work History
Course Consultant & Instructor – Web Design
Helwan University
01.2025 - Current
- Appointed to design and teach the first Web Design curriculum in the Faculty of Fine Arts.
- Developed lectures, assignments, and academic structure integrating design tools and UX thinking.
- Mentored students and supported digital modernization of the faculty.
Senior UX Designer – Vodafone Cash, CVM & RED Squa
Vodafone
03.2025 - Current
- Led UX efforts for Vodafone Cash, serving over 10M users across Egypt.
- Supported product design for CVM and RED squads, boosting engagement and customer lifetime value.
- Delivered UX strategies across financial and loyalty platforms with measurable growth.
SENIOR PRODUCT DESIGNER
Fawry
06.2024 - 02.2025
- Managed design for Loyalty and Growth squads, impacting 40M+ users.
- Improved onboarding, cashback features, and engagement tools.
- Mentored junior designers and contributed to scaling Fawry’s design systems.
- Prepared technical documentation, including specifications and maintenance guidelines, for production teams.
- Presented design proposals to stakeholders, incorporating feedback to improve designs.
- Spearheaded ergonomic studies to improve the user experience of industrial equipment.
- Developed packaging concepts that optimized protection while minimizing material waste.
- Participated in trade shows and exhibitions to showcase new designs and gather market insights.
- Conducted usability testing on prototypes, analyzing data to enhance product design.
- Designed innovative product concepts for industrial applications, ensuring functionality and aesthetic appeal.
- Conducted market research to identify trends and customer needs for new product development.
- Mentored junior designers, providing guidance on best practices in commercial and industrial design processes.
- Used research and qualitative data to guide design and development decisions.
Lead Product Designer – AI Features & Team Managem
Widebot
- Led team responsible for AI chatbot platforms, integrating features like avatars, RAG, and NLP tools.
- Directed UX across finance, healthcare, and e-commerce sectors.
- Improved platform scalability and user interaction design.
UI/UX Designer – SOHO & Enterprise Apps
VOIS
06.2023 - 06.2024
- Managed SOHO app UX across UK, Ireland, Albania, Czech Republic and more.
- Designed enterprise SaaS management platform for the German market, centralizing business tools.
- Platforms reached thousands of Vodafone B2B clients.
PRODUCT DESIGNER
AIM Technologies
05.2022 - 06.2023
- Led UX/UI redesign of AIM’s Insights & Research Tool used in brand monitoring.
- Enhanced usability, visual structure, and data interactions for regional clients.
- Suggested enhancements to product design that would improve user experience.
- Brainstormed with peers and other members of design team to determine enhancements and product features.
WEB DESIGN SPECIALIST
CSDI
08.2021 - 05.2022
- Followed all company policies and procedures to deliver quality work.
- Attended training programs to deepen professional skillset and assisted in training fellow store associates on existing and new training programs.
FREELANCE MARKETING CONSULTANT
Elraee Group
07.2021 - 11.2021
- Passionate about learning and committed to continual improvement.
- Delivered services to customer locations within specific timeframes.
MARKETING EXECUTIVE/GRAPHIC AND WEB DESIGNER
APOTEC BAY
05.2021 - 08.2021
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
CENTER MANAGER
Home Demands of Arizona
12.2020 - 04.2021
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
WEB DESIGNER
Ebdaa Outdoor
06.2020 - 11.2020
- Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.
- Translated customer requirements into technical site concepts for bidding and initial planning purposes.
CUSTOMER SERVICE REPRESENTATIVE
Vodafone UK
07.2020 - 09.2020
GRAPHIC DESIGNER
Vodafone
05.2019 - 08.2019
- Company Overview: Marope Advertising Agency - Cairo
- Worked on different social media campaigns along with designing web sites for different clients.
- Developed creative design for print materials, brochures, banners, and signs.
- Marope Advertising Agency - Cairo
GRAPHIC DESIGNER
Kymera
05.2018 - 07.2018
- Company Overview: Kymera - Cairo
- Worked on different projects such as social media posts, motion graphic videos, and designing web sites.
- Created digital image files for use in digital and traditional printing methods.
- Kymera - Cairo
Education
MBA -
University of East London
02.2021 - 12 2025
BACHELOR OF ARTS - DIGITAL DESIGN
Grand Canyon University
HIGH SCHOOL DIPLOMA - IGCSE
Port Said British School
Skills
- UX/UI Strategy & Research
- FinTech & AI Product Design
- Leadership & Team Management
- Curriculum Development & Teaching
- Visual Communication & Branding
- Design Systems & Prototyping
- Agile Cross-functional Collaboration
- English & Arabic – Fluent
Awards & Recognition
🏅 Guinness World Record Holder
🎖 Former Member – Egyptian National Swimming Team
🎓 Graduated with Honors – Grand Canyon University (D1 Student-Athlete)
Community Service Volunteer Work
- Meal server, Feed My Starving Children
- Mentor, Canyon University Christmas
- Meal server, St. Mary's
- Volunteer, Food Bank Alliance
- Volunteer, TLO, World Aquatics
Certification
Project Management
Timeline
Senior UX Designer – Vodafone Cash, CVM & RED Squa
Vodafone
03.2025 - Current
Course Consultant & Instructor – Web Design
Helwan University
01.2025 - Current
SENIOR PRODUCT DESIGNER
Fawry
06.2024 - 02.2025
Project Management
06-2023
UI/UX Designer – SOHO & Enterprise Apps
VOIS
06.2023 - 06.2024
PRODUCT DESIGNER
AIM Technologies
05.2022 - 06.2023
WEB DESIGN SPECIALIST
CSDI
08.2021 - 05.2022
FREELANCE MARKETING CONSULTANT
Elraee Group
07.2021 - 11.2021
MARKETING EXECUTIVE/GRAPHIC AND WEB DESIGNER
APOTEC BAY
05.2021 - 08.2021
Social Media Marketing
02-2021
MBA -
University of East London
02.2021 - 12 2025
CENTER MANAGER
Home Demands of Arizona
12.2020 - 04.2021
CUSTOMER SERVICE REPRESENTATIVE
Vodafone UK
07.2020 - 09.2020
WEB DESIGNER
Ebdaa Outdoor
06.2020 - 11.2020
Full Stack Development
03-2020
GRAPHIC DESIGNER
Vodafone
05.2019 - 08.2019
GRAPHIC DESIGNER
Kymera
05.2018 - 07.2018
BACHELOR OF ARTS - DIGITAL DESIGN
Grand Canyon University
HIGH SCHOOL DIPLOMA - IGCSE
Port Said British School
Lead Product Designer – AI Features & Team Managem
Widebot
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