Microsoft Office
Salma Zayed
Assistant Brand Manager
Cairo
Summary
Dynamic and results-driven Assistant Brand Manager with an experience in developing and executing marketing strategies to enhance brand-awareness and drive sales. Skilled in market research, campaign management and cross-functional team collaboration. Strong analytical and problem-solving abilities, coupled with excellent communication and organizational skills.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Assistant Brand Manager
Savola Foods Company
10.2022 - Current
- Increased brand awareness by developing and executing marketing campaigns.
- Strengthened competitive positioning by monitoring competitor activity and providing strategic recommendations based on insights gathered.
- Managed budget allocations for marketing initiatives, ensuring optimal use of resources.
- Developed strong relationships with external partners, including advertising agencies and suppliers, ensuring high-quality work within project timelines.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Created impactful presentations for internal stakeholders, demonstrating the value of marketing efforts on overall business objectives.
Commercial Business Insight Analyst
Magicpharma
03.2021 - 09.2022
- Support and monitor business performance by providing business reports, monitoring progress of strategy execution across the organization
- Ensure the collection and analysis of market information to identify trends and advising commercial management with timely and accurate reports at national and regional level.
- Identified trends and patterns in large datasets, leading to actionable insights for business growth.
Education
Bachelor of Business Administration - Finance
Misr International University
09.2016 - 05.2020
Skills
Nielsen Answers
Microsoft Power BI
Market Research & Analysis
Cross-functional Team Collaboration
Project management
Websites
Details
Cairo, Egypt, 01117323288, salmaa.zayed98@gmail.com
Timeline
Assistant Brand Manager
Savola Foods Company
10.2022 - Current
Commercial Business Insight Analyst
Magicpharma
03.2021 - 09.2022
Bachelor of Business Administration - Finance
Misr International University
09.2016 - 05.2020
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