Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
Salma  Adel

Salma Adel

English Language Teacher And Entrepreneur
New Cairo

Summary

Multifaceted professional with a diverse background in education, customer service, retail management, and beauty product development. Experienced in teaching English, supporting academic operations, managing retail teams, formulating organic beauty products, and overseeing supply chain processes. Skilled in communication, team coordination, and delivering high-quality service across educational and commercial settings.

Overview

15
15
years of professional experience
3
3
Languages

Work History

Retail Sales Manager

SRO BEAUTY
10.2024 - Current
  • Maintain visual merchandising standards and store cleanliness through planograms and regular housekeeping.
  • Conduct team meetings to align goals, review performance, and identify areas for improvement.
  • Manage inventory to minimize shortages and maximize sales opportunities.
  • Train new hires on sales techniques and customer service, while building strong customer relationships through expert product knowledge and personalized support.

Learning and Development Trainer

SRO BEAUTY
10.2024 - Current
  • Design, develop, and deliver training sessions on product knowledge, customer service, sales techniques, and beauty service protocols.
  • Create and update training materials, manuals, presentations, and e-learning content tailored to the beauty industry.
  • Conduct onboarding training for new hires, focusing on company values, policies, and brand standards.
  • Train staff on SRO Beauty’s product lines, including ingredients, application techniques, benefits, and usage.
  • Ensure team members can effectively educate customers and recommend suitable products or services.
  • Assess training effectiveness through feedback, tests, performance reviews, and on-the-job evaluations.
  • Used Canva to design training for sales employees and increase company retention and productivity rates 80%.

Formulator

SRO BEAUTY
08.2022 - Current
  • Developed and formulated 172 organic and natural skincare and cosmetic products by selecting safe, effective ingredients and creating innovative formulations.
  • Conducted product testing to ensure stability and compliance with organic certification and cosmetic regulations.
  • Collaborated with cross-functional teams and suppliers to align product development with brand standards and market trends.
  • Developed and formulated 23 unique, original organic beauty products from concept to completion, including skincare and cosmetics.

Supply Chain Manager

SRO BEAUTY
08.2022 - Current
  • Manage daily store operations, including staff scheduling, inventory control, and visual merchandising.
  • Conduct team meetings to drive performance and address areas for improvement.
  • Train new employees and ensure high standards of customer service, contributing to strong customer loyalty and increased sales.
  • Develop strong vendor relationships to ensure timely delivery of materials and maintain high-quality standards.
  • Improved supplier performance ratings by establishing clear expectations and implementing regular evaluation processes.

9th Grade English Teacher

Misr American College
09.2022 - 06.2023
  • Taught Grade 9 English with a focus on reading, writing, and literary analysis, using differentiated instruction and multimedia to boost engagement.
  • Built strong relationships with parents and colleagues, supported student growth through feedback and revision, and stayed current through ongoing professional development.

Educational Facility Founder

Self-employeed
04.2017 - 09.2022
  • Managed day-to-day operations of a language center, overseeing staff, scheduling, and course delivery. Hired and supervised English, French, and Arabic teachers while maintaining strong relationships with students and parents. Designed and updated language courses and English curricula to meet diverse learner needs.
  • Developed a communication course for adult learners in the corporate field.
  • Integrated Ashtanga Yoga and acting into my curriculum.

ELA Teacher

Leaders International College
New Cairo, Cairo Governorate
09.2021 - 06.2022
  • Delivered Grade 6 English instruction within the IB PYP framework, integrating inquiry-based learning and ELA standards through balanced literacy and cross-subject units.
  • Assessed reading, writing, and communication skills using varied tools, while supporting diverse learners in a collaborative, transdisciplinary environment.

Sociology Teacher

Stanford International School
New Cairo, Cairo Governorate
09.2020 - 06.2021
  • Taught Grade 12 Sociology, covering core topics and key theorists while developing students' critical thinking, research, and analytical writing skills.
  • Delivered engaging lessons aligned with curriculum standards and supported students in projects, presentations, and essay writing.

8th Grade ELA Teacher

Stanford International School
09.2020 - 06.2021
  • Assessed student literacy levels and created targeted improvement plans to address below-standard performance.
  • Designed engaging lessons and reading strategies, fostered a supportive classroom environment, and maintained strong parent communication to boost student progress and engagement.

English as a Second Language Teacher

Akhnaton Egyptian Language Schools
New Cairo, Cairo Governorate
09.2019 - 06.2020

Provide targeted instruction for the SAT Reading and Writing sections, including:

  • Reading comprehension strategies (main idea, inference, vocabulary in context).
  • Grammar and usage rules tested in SAT Writing.
  • Increased student confidence through regular feedback and personalized instruction.

Total number of supported students: 12

English Teacher

Akhnaton Egyptian Language Schools
08.2019 - 06.2020

Taught English to Grades 11 and 12, designing engaging lesson plans, assessments, and curriculum to support student comprehension and academic growth. Provided individualized feedback, after-school tutoring, and collaborative support for struggling learners.

Campus Greeter

The University of California Los Angeles
Los Angeles, California
07.2014 - 08.2014
  • Welcomed students, staff, and visitors professionally at campus entry points, providing maps and directions to relevant offices.
  • Assisted with special events and tours, and reported any concerns to administration or security to ensure a safe, organized environment.

English Teaching Assistant

The American University in Cairo
New Cairo, Cairo Governorate
02.2014 - 05.2014
  • Assisted in grading and providing feedback on student writing using established rubrics.
  • Boosted overall student engagement through the implementation of group activities, interactive presentations, and hands-on learning experiences.

Order Taker

Abdo Kofta Restaurant
Cairo, Cairo Governorate
06.2011 - 08.2011
  • Receive incoming calls promptly and courteously.
  • Provide information about the menu, specials, prices, and promotions.
  • Accurately record customer orders for delivery or pickup.
  • Confirm order details, special requests, and delivery instructions.
  • Enter orders into the point-of-sale (POS) system or relay them to the kitchen.
  • Communicate estimated delivery times to customers.

HR Intern

PGESCO
07.2010 - 08.2010
  • Entered employee information into the company's HR database.
  • Organized and maintained physical and digital employee files in line with company policies.
  • Ensured filing systems are up-to-date.

Education

TEFL Certificate - Teaching English As A Foreign

International House of U.C. Berkley
Canada
07-2022

Bachelor of Arts - Sociology

The American University in Cairo
New Cairo, Egypt
05-2018

Summer Courses - Political Sociology

UCLA
California, Los Angeles
08-2015

Summer Courses - Vocal Methods

UCLA
California, Los Angeles
08-2014

Skills

Team building

Retail operations

Strategic planning

Management

Teaching

Interests

Ballet Dance

Criminal Psychology

Animal Welfare

Digital Marketing

Beauty

Timeline

Retail Sales Manager

SRO BEAUTY
10.2024 - Current

Learning and Development Trainer

SRO BEAUTY
10.2024 - Current

9th Grade English Teacher

Misr American College
09.2022 - 06.2023

Formulator

SRO BEAUTY
08.2022 - Current

Supply Chain Manager

SRO BEAUTY
08.2022 - Current

ELA Teacher

Leaders International College
09.2021 - 06.2022

Sociology Teacher

Stanford International School
09.2020 - 06.2021

8th Grade ELA Teacher

Stanford International School
09.2020 - 06.2021

English as a Second Language Teacher

Akhnaton Egyptian Language Schools
09.2019 - 06.2020

English Teacher

Akhnaton Egyptian Language Schools
08.2019 - 06.2020

Educational Facility Founder

Self-employeed
04.2017 - 09.2022

Campus Greeter

The University of California Los Angeles
07.2014 - 08.2014

English Teaching Assistant

The American University in Cairo
02.2014 - 05.2014

Order Taker

Abdo Kofta Restaurant
06.2011 - 08.2011

HR Intern

PGESCO
07.2010 - 08.2010

TEFL Certificate - Teaching English As A Foreign

International House of U.C. Berkley

Bachelor of Arts - Sociology

The American University in Cairo

Summer Courses - Political Sociology

UCLA

Summer Courses - Vocal Methods

UCLA
Salma AdelEnglish Language Teacher And Entrepreneur