Salsabil Idris
Marketing Specialist
Salmiyah
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Alshaya Group
01.2022 - 10.2022
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Used online and offline marketing to generate leads, increase visibility, and drive sales growth.
- Planned and executed internal and external marketing events.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Answered general marketing department inquiries by email, phone, and mail.
- Composed daily posts for social media and helped build corporate presence on TikTok, Facebook, and Instagram.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Developed visually engaging marketing materials to support product launches and promotions.
E-Commerce Specialist
Shopify
06.2018 - 10.2022
- Maintained a working knowledge of company products, services, and promotions.
- Ensured smooth integration between e-commerce systems and third-party applications such as payment gateways and shipping providers.
- Collaborated with web developers on site redesigns to optimize visual appeal while maintaining ease of use for customers.
- Managed social media advertising campaigns to drive brand awareness, engagement, and online sales growth.
- Contributed to content creation efforts for product descriptions, blog posts, and newsletter updates that improved organic search rankings.
- Analyzed website data using Google Analytics, identifying areas for improvement and implementing necessary changes.
- Optimized checkout processes by implementing faster payment methods, decreasing wait times for customers.
- Maintained up-to-date knowledge of industry trends and competitor offerings, informing strategic decision-making within the store.
- Boosted customer satisfaction by providing exceptional service and addressing inquiries promptly.
- Developed strategic partnerships with key vendors, expanding product offerings and securing favorable pricing terms.
Education
Bachelor of Arts - Marketing
Georgia State University Joint Program
Cairo, Egypt. 04.2001 -
Skills
Teamwork and Collaboration
Customer Service
Scheduling
Relationship Building
Marketing
Social and New Media
Market Research
Communications management
MS Office Suite
Visual Communication
Strategic Planning
Digital Marketing
Languages
Arabic
Native language
English
Advanced
C1
Spanish
Beginner
A1
Certification
Google Analytics Certificate
Interests
Gaming
Fashion
Timeline
Google Analytics Certificate
09-2024
Marketing Coordinator
Alshaya Group
01.2022 - 10.2022
E-Commerce Specialist
Shopify
06.2018 - 10.2022
Bachelor of Arts - Marketing
Georgia State University Joint Program
04.2001 -