SAMER HUSSEIN AHMED ROUCHDY
Khamael Compound - Sheikh Zayed
Summary
Accomplished senior sales executive backed by twenty years of experience within the market, having vast experience in sales strategic planning, daily sales operations and good knowledge of the sales field, confident to meet and exceed any goals or expectations. Looking to assume the responsibility of sales director-level leadership roles; immediate value offered: Design sales strategies and performance metrics. Cooperating with senior executives – Cross-functional team management experience. Excellent organizational, presentation, negotiation and multitasking skills. Excellent written and verbal communication skills. Leadership and charisma – Strong entrepreneurial spirit.
Overview
39
39
years of professional experience
Work History
Director of Sales & Marketing Hurghada destination & Madinat Makadi
Jaz Hotels, Resorts & Cruises
08.2008 - Current
- Company Overview: A hotel's sales department relies on a leader to direct its sales and marketing efforts and bring in consistent business.
- In charge of all sales activities, departments and personnel involved in Sales and Marketing for the Company.
- Provides leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals.
- Member of the Company’s Senior Executive Staff.
- Reports to the Group Director of Sales & Marketing.
- Analyze sales statistics to determine business growth & potentiality.
- Establishes performance goals for all sales department employees, and monitors performance on a continual basis.
- Oversees all hiring and training of personnel involved in Sales and Marketing.
- Develops, or participates with the Senior Staff, in the development of the Strategic Marketing Plan for the Company.
- Directs department to achieve objectives established in the Company’s Strategic Plan.
- Coordinates sales operations with all other departments/divisions of the Company.
- Develops and/or maintains and improves business relations with all customers of the Company.
- Seeks out and targets new customers and new sales opportunities, initiates action plan to approach and secure new business for the Company.
- Senior responsibility for all Trade Accounts Receivables. Monitors A/R aging on a proactive basis with his personnel, coordinates with Credit Manager and Accounts Receivable Manager/Controller.
- A hotel's sales department relies on a leader to direct its sales and marketing efforts and bring in consistent business.
Director of Sales, Travel Industry
Accor
01.2005 - 07.2008
- Actively contribute in the budget re-forecasting and marketing plan meetings with hotels to set the business mix of each hotel and plan for future budgets, based on market trends demand and previous figures.
- Set annual Sales strategies based on hotels budget plan, objectives and targets through planning regional initiatives and activities.
- Set specific, measurable, achievable, realistic and time bound activity plan by segment on annual basis, and ensure that all actions are being pursued in a timely manner.
- Ensure establishing and maintaining effective communication process with Hotels General Managers and operating departments, providing sales advise training and market feedback.
- Managing the Regional Leisure Sales team as well as supervising the hotels’ Sales teams.
- Carry out on the job training, presentations and brainstorming sessions for Sales & Marketing team.
- Ensure developing productive working relationships and on going communication with the International sales team members. And head office.
- Handling jointly major tour operator with the travel team.
- Create sales activities to position and publish new hotels among its target markets.
- Represents the company and carry out with the team successful promotion and rates negotiation for leisure segment, according to the needs of the Egyptian properties.
- Plan and attend major trade events and exhibitions, which contribute to optimizing the profile and the profitability of travel sector.
- Carry out joint physical sales calls with relevant sales team to major key accounts ensuring the coverage according to potential priority.
- Effectively promoting, coordinating and driving any central sales and marketing initiatives on behalf of the area to travel account base.
- Monitor hotel position in the market share and hotels demand in need period to plan strategic sales action plans accordingly.
- Set annual targets for the sales team members and conduct their evaluation accordingly.
- Assist the Regional Director of Sales in his responsibilities.
- Work closely with the Director of Marketing in order to ensure smooth and fluent communication between both teams.
Deputy Director of Sales, Travel Industry
Accor
02.2002 - 01.2005
- Develop and implement tactical sales methods and approaches to maintain customer contact.
- Manage the leisure sales team members, follow up on their daily sales activities, ensuring the full coverage of the corporate market in joint sales calls and keeping updated account/contact profiles.
- Represent the company and carry out with the team successful promotion and rates negotiation for leisure, series allocations and group business to meet the short, medium and long-term needs of the all hotels.
- Organize, coordinate and attend according to plan relevant exhibitions or trade events.
- Carry out physical sales calls to major key accounts ensuring the coverage according to potential priority in a timely manner.
- Establish and manage sales systems to enable leads to be proactively sourced and reacted to in a timely manner.
- Effectively promoting, coordinating and driving any central sales and marketing initiatives.
- Negotiate rate agreement with tour operators according to each hotel’s budget and needs.
- Establish effective communication process with Hotels’ general Manager operating departments within hotels.
- Responsible for producing weekly reports and leisure team monthly reports.
- Ensure update of mailing list and account/contact profiles of travel account base.
- Attend FAM trips and tour operators’ hotel inspection whenever necessary.
- Coordinate and assigns sales calls to the relevant sales team.
- Assist Director of sales on yearly evaluation of the sales team.
- Keeping informed on regular basis about market developments, new trends and new market opportunities.
Regional Sales Manager, Travel Industry
Accor
08.1997 - 01.2002
- Handling the distributed international markets.
- Identify prospective customers and establish goals for existing key accounts by analyzing historical information and preparing action plans.
- Achieve budgeted quota of key accounts production.
- Conversion of key prospects to key accounts through the execution of prepared action plans.
- Solicit group, individual and other business directly.
- Within established parameters quote and negotiate rates with accounts, draw up contracts and letters of agreements, closing the transaction for both local and international tour operators.
- Prepare reports stipulated by Accor policy and procedures guidelines.
- Compiles and reports market intelligence information.
- Assist in setting marketing plans.
- Participate in trade shows and conventions.
- Maintain effective communication with hotels departments, superiors', peers and subordinates for smooth running operation.
Assistant Director of Sales
Accor Hotels
08.1995 - 07.1997
- In charge of Sofitel Winter Palace, Sofitel Cataract & Kalabsha hotel.
- Responsible for contracting.
- Materialization follows up.
- Preparing sales reports & statistics.
- Attending international travel fairs.
- In Charge of the Sales department as off 1995 during it I was responsible for developing marketing plans including specifying the hotel strategic position.
- Implementing SWOT analysis.
- Perform pricing strategy and rate/value relationship analysis.
- Handling all sales activities.
Sales Manager
Beach Albatros Hurghada
10.1993 - 07.1995
Assistant Sales Manager
Beach Albatros Hurghada
10.1992 - 09.1993
Front Office Manager
Pullman Cataract Aswan
09.1991 - 11.1992
Senior Room Clerk
Le Meridien Heliopolis
03.1989 - 08.1991
Room Clerk
Meridien Heliopolis
09.1987 - 02.1989
Information Clerk
Meridien Heliopolis
03.1987 - 08.1987
Room Clerk
Mena House Oberoi
11.1986 - 02.1987
Room Clerk
Baron Hotel Heliopolis
07.1986 - 10.1986
Education
B.Sc. - Hotel Management
Faculty of Tourism and Hotel Management
01.1986
High School diploma -
College De La Salle
01.1982
Primary & Preparatory School -
Frere Bab El Louk
01.1978
Skills
- Sales strategy
- Market analysis
- Customer relationship management
- Budget management
- Sales forecasting
- Team leadership
- Negotiation skills
- Training and development
Personal Information
- Date of Birth: 09/28/64
- Nationality: Egyptian
- Marital Status: Married
International Fairs Attended
- I T B Berlin
- E I B T M Geneva
- NUR Touristik fair Frankfurt
- B I T Milan
- F I T U R Madrid
- MITT Moscow
- LEISURE Moscow
- WTM London
- ATM Dubai
- TOP RESA Deauville
- Main Tour Operators Workshops
- Various International Sales Trips, Roadshows, Workshops & Missions
Training Development Courses
- Professional Sales Skills
- High Impact Presentation Skills
- Team Building
- Time Management
- Negotiation Skills
- Managing Sales & Sales Teams
- Comprehensive Approach Of Major Accounts
- Building High Performance Team
- Train The Trainer
- Dynamic Pricing
Languages
Arabic
First Language
English
Proficient (C2)
C2
French
Proficient (C2)
C2
Timeline
Director of Sales & Marketing Hurghada destination & Madinat Makadi
Jaz Hotels, Resorts & Cruises
08.2008 - Current
Director of Sales, Travel Industry
Accor
01.2005 - 07.2008
Deputy Director of Sales, Travel Industry
Accor
02.2002 - 01.2005
Regional Sales Manager, Travel Industry
Accor
08.1997 - 01.2002
Assistant Director of Sales
Accor Hotels
08.1995 - 07.1997
Sales Manager
Beach Albatros Hurghada
10.1993 - 07.1995
Assistant Sales Manager
Beach Albatros Hurghada
10.1992 - 09.1993
Front Office Manager
Pullman Cataract Aswan
09.1991 - 11.1992
Senior Room Clerk
Le Meridien Heliopolis
03.1989 - 08.1991
Room Clerk
Meridien Heliopolis
09.1987 - 02.1989
Information Clerk
Meridien Heliopolis
03.1987 - 08.1987
Room Clerk
Mena House Oberoi
11.1986 - 02.1987
Room Clerk
Baron Hotel Heliopolis
07.1986 - 10.1986
B.Sc. - Hotel Management
Faculty of Tourism and Hotel Management
High School diploma -
College De La Salle
Primary & Preparatory School -
Frere Bab El Louk
Similar Profiles
IBRAHIM NOORALDINIBRAHIM NOORALDIN
Income Auditor at Boudl Hotels Group (Braira Hotels and Resorts)Income Auditor at Boudl Hotels Group (Braira Hotels and Resorts)
Marie Élodie Mélanie JOORUNMarie Élodie Mélanie JOORUN
Reservation Specialist at New Mauritius Hotels Ltd (Beachcomber Hotels & Resorts)Reservation Specialist at New Mauritius Hotels Ltd (Beachcomber Hotels & Resorts)
Mark R BrownMark R Brown
20 Yrs Hotel Management & 5yrs Real Estate Sales at Hyatt Hotels, Fairmont Hotels, 5 Star Resorts20 Yrs Hotel Management & 5yrs Real Estate Sales at Hyatt Hotels, Fairmont Hotels, 5 Star Resorts
Raed El-ShafeiRaed El-Shafei
Head of Sports & Competition at Egyptian Padel FederationHead of Sports & Competition at Egyptian Padel Federation
Mohamed KheirMohamed Kheir
Internship Student at Kahera wel Nas ChannelInternship Student at Kahera wel Nas Channel