Summary
Overview
Work History
Education
Skills
Certification
Languages
Awards
Hobbies and Interests
Select Press
Timeline
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Sandra Abdalla

Cairo,Egypt

Summary

As a sociocultural anthropologist, I delve into the complexities of human societies, unraveling cultural nuances and societal dynamics.My authored works traverse diverse topics, offering insightful perspectives and fostering meaningful dialogue on the intersections between the self and society. Entrepreneurially, I innovate to address contemporary challenges, particularly within the realms of fashion and garment manufacturing. Through this multifaceted approach, I aim to blend academia, literature, and entrepreneurship for impactful societal contributions.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Bestselling Author

Books
Cairo
05.2025 - Current
  • A bestselling author of three influential books—The Walls Inside Us, The Good Dark, and The Soul. Weaving together personal insight, social critique, and soul-level clarity, offering readers emotional and existential guidance rooted in lived experience, cultural nuance, and intellectual depth.
  • Awarded academic publication for the book Cairene Women: “Bachelorette” Not a “Spinster” (2013), based on original anthropological research.

Writer

Hysteria
Cairo
02.2025 - Current
  • Hysteria is a bold, satirical, and culturally sharp online platform that deconstructs the emotional, social, and political absurdities of modern Arab life—especially for women. Hysteria challenges societal norms, questions mainstream narratives, and offers a fresh language for truth-telling in an era of curated chaos.

    Part media lab, part emotional archive, part cultural playground, Hysteria is where wit meets wisdom—unapologetically. It’s where the region’s unspoken realities are turned into insight, irony, and invention.

Co-Founder & Co-owner

Women Middle East
Cairo
09.2017 - Current
  • Created one of the region's most honest and impactful platforms focused on emotional, cultural, and
    gender-based dialogues.

Co-owner & Co-Founder

TAMS
Cairo
09.2007 - 09.2023
  • Created original fashion collections, visual concepts, campaign photoshoots, and sales strategies aligned
    with brand vision.
    - Oversaw collections Creation, photoshoot, branding, production, marketing, and export.

Co-Founder & Co-owner

Workshopers
Cairo
09.2011 - 05.2020
  • Representative of the London College of Fashion (LCF) short course program in Egypt
  • Delivered accredited short courses to emerging creatives across Cairo.

Co-Founder & Co-owner

Epiphany
Cairo
07.2008 - 01.2011
  • Company Overview: Creative Communications
  • Creative Communications

Education

Master of Arts - Anthropology-Sociology

American University in Cairo
06.2011

Diploma - Entrepreneurship

American University in Cairo
07.2006

Bachelor of Arts - Anthropology

American University in Cairo
05.2006

Skills

- Cultural Intelligence & Anthropological Research

- Well-being System Design
- Creative Direction & Brand Innovation
- Strategic Wellbeing Frameworks
- Public Speaking & Publishing
- Startup Launch & Social Enterprise



- Fluent in Arabic, English, and Italian

Certification

  • AFAA Group Exercise & Fitness Instructor
  • Les Mills Body Attack & Body Pump
  • Yogafit
  • Boxercise
  • Mad Dogg Spinning
  • CPR & First Aid

Languages

  • Arabic
  • English
  • Italian

Awards

  • AUC Department Scholarship, Cairo, 2004-09-01, 2005-06-01
  • AUC African Student Scholarship, Cairo, 2006-05-01, 2011-05-01
  • ARSRC Sexuality Leadership Development Fellowship, Lagos, Nigeria, 2006-06-01, 2006-07-01

Hobbies and Interests

  • Travel
  • Equitation
  • Boxing
  • Extreme sports (wakeboarding, skydiving, & bungee jumping)

Select Press

- Identity Magazine - Temple Tramp: Aspirational Fashion - Scoop Empire - Faces That Changed Egypt's Fitness Scene - CairoScene - The 8th Virtue Collection

Timeline

Bestselling Author

Books
05.2025 - Current

Writer

Hysteria
02.2025 - Current

Co-Founder & Co-owner

Women Middle East
09.2017 - Current

Co-Founder & Co-owner

Workshopers
09.2011 - 05.2020

Co-Founder & Co-owner

Epiphany
07.2008 - 01.2011

Co-owner & Co-Founder

TAMS
09.2007 - 09.2023

Master of Arts - Anthropology-Sociology

American University in Cairo

Diploma - Entrepreneurship

American University in Cairo

Bachelor of Arts - Anthropology

American University in Cairo

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Sandra Abdalla