SANDRA MAGDI ANWER SOBHY

Regional Director of Sales & Marketing – Egypt
Hospitality Sector | Multi-Property Commercial Leadership

A results-driven commercial leader with extensive experience overseeing sales and marketing strategies across a portfolio of upscale hospitality properties in Egypt’s key destinations, including resort and urban markets. Proven track record in delivering consistent revenue growth, enhancing brand visibility, and optimizing commercial performance across diverse market segments.

Key Expertise & Responsibilities:

• Lead the development and implementation of integrated sales, marketing, and digital strategies tailored to property-specific market needs.
• Manage strategic relationships with international tour operators, DMCs, OTAs, and airline partners to drive volume, yield, and market expansion.
• Oversee revenue forecasting, budgeting, and commercial performance monitoring across all distribution channels.
• Direct and mentor cross-functional commercial teams to ensure alignment with corporate KPIs and strategic goals.
• Execute targeted brand campaigns, media buying, and digital acquisition strategies to boost visibility and engagement.
• Build and nurture high-value relationships with key clients, media outlets, and strategic partners to support long-term growth.

• Revenue Management.
• Customer Focus Selling Leisure.
• Effective presentation skills.
• Negotiation skills.
• Customer Focus Selling Techniques.
• Pricing
• Sales Techniques for better time management.
• Effective show round Techniques.
• Driving your Business performance.
• Sales & Marketing Strategy.
• Marketing planning and Implementing Marketing strategy.
• Account Management.
• Managing by goals and targets.
• Marking is everybody jobs from Egyptian tourism federation.

Based on each destination needs attend fairs, Workshops & Leisure Sales Trip.

Manage sales and marketing efforts across key source markets, including West and East Europe, Russia and CIS countries, as well as the Middle East and Gulf regions.

• The Area Director of Sales & Marketing is responsible for developing and executing sales and marketing strategies across a portfolio of hotels within a designated region. This role involves driving revenue growth, increasing market share, and enhancing brand visibility to meet or exceed the hotels' financial objectives.
• Key Responsibilities:
• Sales Strategy and Management:
• Develop and implement sales strategies for the hotels within the area to maximize revenue.
• Lead and mentor a team of Sales Managers, providing guidance, training, and support.
• Monitor sales performance and conduct regular sales meetings to evaluate progress.
• Marketing Strategy:
• Develop and execute comprehensive marketing plans, including digital marketing, advertising, and promotions.
• Monitor market trends and competitors to identify opportunities and threats.
• Collaborate with the hotels' marketing teams to ensure brand consistency and alignment.
• Revenue Management:
• Analyze market demand and pricing strategies to optimize revenue and occupancy.
• Implement pricing and inventory strategies to achieve revenue goals.
• Utilize revenue management tools and software effectively.
• Customer Relationship Management:
• Foster relationships with key accounts, travel agencies, and corporate clients.
• Ensure exceptional guest satisfaction and address customer concerns as needed.
• Develop and maintain a customer database for targeted marketing efforts.
• Budget and Financial Management:
• Prepare and manage the annual sales and marketing budget for the area.
• Monitor expenses and revenue performance against budgetary goals.
• Provide regular financial report and analysis to senior management.
• Market Research and Analysis:
• Conduct market research and analysis to identify emerging trends and opportunities.
• Assess the effectiveness of marketing campaigns and adjust strategies accordingly.
• Stay updated on industry developments and best practices.
• Collaboration:
• Collaborate with General Managers and other department heads to align sales and marketing efforts with overall hotel operations.
• Work closely with the corporate headquarters to ensure adherence to brand standards and guidelines.
• Establishing relationships with clients: The director of sales builds and maintains strong relationships with existing and potential clients, ensuring that they receive excellent customer service and maximizing their revenue potential.
• Analyzing sales data: The director of sales analyzes sales data to identify trends, patterns, and areas for improvement, and uses this information to refine the hotel's sales strategies and tactics.