Sara El-Hawary
Senior Selection Associate
Cairo
Summary
Senior Selection Associate in Amazon responsible for selection creation and liaising with retail vendor managers and vendors to expand their business. Detail-oriented individual with exceptional communication and project management skills. Able to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for proactive approach to identifying and addressing issues, with a focus on optimizing processes and supporting team objectives.
Overview
10
10
years of professional experience
Work History
Senior Catalog Specialist
Amazon
04.2021 - Current
- Product listing and audit for selection uploads across multiple categories in the MENA region.
- Interacting and coordinating with vendors and vendor managers via emails and calls to help ensure smooth data flow for all required selection attributes for the category.
- Participating in the identification and correction of catalog errors, and investigating catalog-related complaints.
- Working closely with product teams to configure catalog products.
- Achieving catalog audit targets and creating reports regarding tasks assigned on a daily basis.
- Training and mentoring junior associates
- Performs audits and quality checks of tasks completed by junior associates, and reports quality metrics.
- Creates standard defined reports, i.e., weekly reports.
- Communicates program updates with data on operational processes to stakeholders.
- Acting as program POC and managing operations of a team of 10 associates.
- Contributes to root cause analysis in escalation management.
- Assisted team members with troubleshooting technical issues related to the catalog system.
- Developed comprehensive training materials for new hires to quickly acclimate them to catalog specialist responsibilities.
- Performed regular audits of vendor-provided data to ensure compliance with established standards and protocols.
- Implemented quality control measures that significantly improved the overall accuracy of the product catalog.
Junior Catalog Specialist - Managing A+
Amazon
07.2018 - 04.2021
- Responsible for creating A+ content - Enhanced Marketing Content (EMC) and Enhanced Brand Content (EBC), providing a platform for Selling Partners (SP) to market their brand and product story, thereby enabling customers with their product research and purchase decision-making.
- Responsible for reviewing A+ content submitted by Vendors/Sellers through the Vendor/Seller Central Self-service Platform across the United Arab Emirates (AE), Saudi Arabia (SA), and Egypt (EG) marketplaces.
- Approving/Rejecting the A+ content against a set of Amazon guidelines.
- Responsible for enhancing the existing catalogs on the website to meet Amazon's quality standards.
- Dealing with cross-functional teams to ensure smooth results delivery.
- Creating both English and Arabic content.
Catalog Specialist
Souq.com
07.2018 - 04.2021
- Collaborated with cross-functional teams to ensure consistent and accurate product information across all channels.
- Streamlined catalog management processes for enhanced efficiency and productivity.
- . Improved internal communication between departments regarding updates or changes made within the catalog system.
- Responsible for creating and enhancing item's catalogs on Souq.com website in relevance to predefined guidelines.
- Creating both English and Arabic content.
- List the new items and follow the process until they become live items and are ready to be used.
- Responsible for giving timely responses to stakeholders on related tasks with guidance, i.e., as per SOP and SLA.
- Maintains records of day-to-day work by updating trackers.
HR Recruiter
Etisal International Company
09.2017 - 09.2018
- Supported onboarding initiatives for new hires, contributing to a smooth transition into the organization.
- Verified applicant references and employment details.
- Enhanced candidate experience by streamlining the interview process and providing timely feedback.
- Evaluated strengths and weaknesses of candidates through effective screening processes.
- Designing and updating job descriptions.
- Sourcing potential candidates from various online channels.
- Collaborate with managers to identify future hiring needs.
- Screen incoming resumes and application forms.
- Interview candidates (via phone, video, and in-person).
- Advertise job openings on the company's careers page, social media, job boards, and internally.
Marketing Specialist
Byotat Real Estate Company
02.2018 - 07.2018
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Responsible for posting all the information needed for apartments, villas, and offices on different social media platforms.
- Coordinating with the Sales team to ensure that all the information is accurate to provide excellent service for our clients.
Customer Service Representative Internship
Banque Misr
07.2015 - 08.2015
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Responded to customer requests for products, services, and company information.
System Administrator Internship
HSBC Bank
07.2014 - 08.2014
- Reduced downtime by proactively identifying and resolving potential issues through thorough system monitoring.
- Established effective communication channels between IT support staff and end-users, leading to improved issue resolution times overall.
- Installed important security and functionality patches to maintain optimal protections against intrusion and system reliability.
- Simplified troubleshooting processes by creating detailed documentation for system configurations, procedures, and best practices.
Education
BBA - Marketing
Misr International University
Egypt 04.2013 - 2017.01
Skills
Language Skills:
- Training and managing team
- Certified Mentor for the new hires by Amazon RBS (Retail Business Services) - December 2022
- Certified Process Trainer by Amazon RBS (Retail Business Services) - December 2022
- Root Cause Analysis
- SQL Course by Amazon
- Six Sigma Course by Amazon
- E-commerce
- Creative Writing
Other Skills
- Excellent in Internet Research
- Excellent user of MS Office Word, Excel, and Outlook applications
Computer Skills:
- Basic fluency in French
- Perfect fluency in English (spoken and written)
- Perfect fluency in English (spoken and written)
- Arabic Mother tongue
Personal Information
- Place of Birth: Cairo, Egypt
- Date of Birth: 11/14/1994
- Marital Status: Married
Timeline
Senior Catalog Specialist
Amazon
04.2021 - Current
Catalog Specialist
Souq.com
07.2018 - 04.2021
Junior Catalog Specialist - Managing A+
Amazon
07.2018 - 04.2021
Marketing Specialist
Byotat Real Estate Company
02.2018 - 07.2018
HR Recruiter
Etisal International Company
09.2017 - 09.2018
Customer Service Representative Internship
Banque Misr
07.2015 - 08.2015
System Administrator Internship
HSBC Bank
07.2014 - 08.2014
BBA - Marketing
Misr International University
04.2013 - 2017.01
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