Sara Hani El Amin
Cairo
Summary
Senior Communications & Business Development Leader | PR, Marketing & AI-Driven Strategy.
Results-driven communications and business development professional with 10+ years of experience across Egypt, UAE, and KSA. Proven track record in PR campaign management, stakeholder engagement, and brand growth for regional and global clients including Tesla Middle East, GITEX, Cityscape, and Gulf Food. Recently recognized as a Third-Place Winner in an AI Copilot Diploma program for applied AI innovation.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
Work history
Co-Founder
180 Degrees Foundation
Cairo
01.2021 - 01.2026
- Co-founded a nonprofit focused on youth empowerment and community development.
- Led partnerships, campaigns, and volunteer initiatives
Senior Business Developer
AWstreams
Cairo
09.2021 - 09.2022
- Developing proposal and pitch materials.
- Developing internal marketing materials, and maintaining communications with prospective clients.
- Craft and deliver engagement plan for prospective clients through telephone, e-meetings, email or face to face meeting.
- Developing quotes and proposals for clients.
- Co-Planning and overseeing new marketing initiatives.
Senior Account Executive
Total Communications (PR)
Dubai
12.2017 - 12.2019
- Manage multiple accounts; develop positive working relationships with all customer touch points
- Led multi-market PR campaigns across UAE and GCC for brands including Tesla Middle East and GITEX, achieving high client retention and renewal rates.
- Drive client retention, renewals, upsells and client satisfaction
- Leverage technical tools and quantitative data to manage campaigns to success, high customer satisfaction and renewal.
- Prepare campaign insights reporting, including analysis and research.
- Manage weekly campaign status documents for review
- Work closely with Finance on billing set up and invoicing.
- Adhere to established processes and workflows, as it relates to campaign set-up and strategy, creative execution (including dynamic creative), ad trafficking, campaign management
- Provide input on new processes and workflows as needed
- Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight
- PR Projects Done :
- Cityscape Dubai
- CityScape AbuDhabi
- Sial
- Gulf Food
- Gitex
- Tesla Middle East
Marketing Executive
Atyab (Ismailia Investment Agriculture & Industrial Co.)
Cairo
01.2015 - 10.2015
- Dealing with all the agencies handling the venue and giving them the direction from printing menus, preparing photoshoot, sending us the monthly calendar for review and giving feedback to proceed on time.
- Handling any PR campaign with the digital team.
- Dealing with wedding’s photographers and videographers to use the photos on social media platforms.
- Dealing with the finance team in all the invoices and making sure that suppliers will take their payment after the cycle of approvals.
- Creating and sending out weekly newsletter to communicate to the members, non-members based on our promotions.
- Coordinating any communication that could happen between the managers and third parties..
- Rolling up the social media posting.
- Communicate and follow up with the website team for any changes requested on the website.
- Taking strategies from all the outlets managers to fill it in my marketing calendar
Account & Marketing Research Executive
Account & Marketing Research Executive
10.2009 - 09.2014
- Contribute to and develop advertising campaigns by:
- - Meeting and liaising with clients to discuss and identify their advertising requirements and writing brief that detail the client’s needs and wants.
- - Working with agency colleagues to devise an advertising campaign that meets the client’s brief and budget.
- - Presenting alongside agency colleagues, the campaign ideas and budget to the client.
- - Working with the marketing manager to brief media, creative and research staff and assisting with the formulation of marketing strategies.
- - Liaising with, and acting as the link between the client and the advertising agency by maintaining regular contact with both, ensures that communication flows effectively.
- - Negotiating with clients and agency staff about the details of campaigns; presenting creative work to clients for approval or modification.
- - Undertaking administration tasks; arranging and attending meetings.
Education
Bachelor's - PR / Advertising/ Applied communication
MSA University (Middlesex University)
Cairo 09.2004 - 07.2009
Business Administration Degree - undefined
University of California, Berkeley
Master of Communication and Media - undefined
University of Wollongong in Dubai
DubaiAI Copilot Diploma - Artifactual Intelligence
Hive Analytics Academy
Cairo , Egypt 09.2024 - 12.2024
Diploma - Arab women leaders Internationally and Regionally
ILC
Cairo, EgyptSkills
Core Competencies
Strategic Communications & PR
Business Development & Client Acquisition
Campaign Planning & Reporting
Stakeholder & Partner Management
Proposal Writing & Pitch Development
AI Copilot Tools & Automation
Marketing Strategy & Brand Positioning
Event & Exhibition Communications
Technical & Professional Skills
Proposal & Pitch Deck Development
Campaign Analytics & Reporting
Media Relations & PR Tools
AI Copilot Tools Prompt Engineering Workflow Automation
Languages
English
Fluent
Arabic
Native
Timeline
AI Copilot Diploma - Artifactual Intelligence
Hive Analytics Academy
09.2024 - 12.2024
Senior Business Developer
AWstreams
09.2021 - 09.2022
Co-Founder
180 Degrees Foundation
01.2021 - 01.2026
Senior Account Executive
Total Communications (PR)
12.2017 - 12.2019
Marketing Executive
Atyab (Ismailia Investment Agriculture & Industrial Co.)
01.2015 - 10.2015
Account & Marketing Research Executive
Account & Marketing Research Executive
10.2009 - 09.2014
Bachelor's - PR / Advertising/ Applied communication
MSA University (Middlesex University)
09.2004 - 07.2009
Business Administration Degree - undefined
University of California, Berkeley
Master of Communication and Media - undefined
University of Wollongong in Dubai
Diploma - Arab women leaders Internationally and Regionally
ILC