Sara Korachi
Cairo,Egypt
Summary
Seasoned professional with focus on strategic communication and brand management. Drive impactful campaigns and enhance corporate reputation through innovative content creation and media relations. Excel at fostering stakeholder engagement and streamlining communication processes.
Overview
21
21
years of professional experience
14
14
years of post-secondary education
Work History
External Communication Manager
Edita Food Industries
Giza, Egypt
09.2024 - Current
- Assigned to enhance Edita Food Industries' brand reputation among investors, with a focus on improving communications in Africa and the Middle East to pave the way for market entry and regional expansion.
- Ensure clear, transparent communication across platforms including the company website, news portal, and annual reports, to strengthen investor trust and engagement.
- Lead the production of the company’s annual reports, sustainability and ESG (Environmental, Social, Governance) reports, and detailed reports on the company's carbon footprint, highlighting Edita’s commitment to sustainable practices.
- Manage internal and external communication efforts for sustainability initiatives, positioning Edita Food Industries as a leader in sustainability within the FMCG sector and enhancing its reputation among key stakeholders.
- Develop and execute communications strategies to showcase Edita’s commitment to sustainability, including content creation for press releases, presentations, and digital platforms.
- Manage and handle all press releases regarding sustainability, company results, major milestones, and partnerships, ensuring that key messages are effectively communicated to the media, investors, and stakeholders.
- Leverage sustainability conferences and events to elevate Edita’s position in the industry, driving recognition for the company’s efforts in sustainability. Facilitate networking opportunities to connect with potential investors and key industry stakeholders, fostering long-term relationships and business opportunities.
- Engage in and sponsor industry-related events and investment conferences in Egypt and the broader region, increasing Edita’s visibility among key market players, investors, and stakeholders.
Marketing & External Communication Manager
Housing & Development Bank
03.2021 - 08.2024
- Developed and executed a comprehensive marketing and communication strategy aligned with the bank's business goals, including clear timelines, budget management, and measurable KPIs to maximize ROI
- Led and managed multi-million pounds brand sponsorships and mega-deals with top-tier real estate partners in high-traffic summer beach locations
- Orchestrated large-scale activations with significant budgets and day-to-day management to create unforgettable customer experiences, driving increased brand engagement and loyalty
- Directed high-profile 360-degree marketing campaigns, including Savings Accounts and Credit Cards, with detailed project timelines and strict budget management to ensure on-time and on-budget execution across TV, outdoor, digital platforms, radio, and in-branch materials
- Successfully negotiated and executed celebrity endorsements with renowned personalities like Sherif Mounir and Hesham Magued, ensuring alignment with brand objectives and campaign goals
- Spearheaded the rebranding of the bank, executing a highly visible and impactful transformation of customer-facing materials and the creation of the HDB Royal VIP brand
- This rebranding significantly enhanced the bank’s image, contributing to a major increase in customer engagement among high-net-worth individuals
- Managed the complete campaign lifecycle from ideation to execution, ensuring seamless coordination across teams, vendors, and stakeholders while meeting all financial and timeline expectations
- Led internal communication initiatives, including team events and seasonal giveaways, all planned and executed within budget to promote a positive corporate culture and employee engagement
- Oversaw the agency selection and bidding process, ensuring the best quality service providers were selected in alignment with the bank’s marketing strategy and financial goals
- Managed ongoing brand partnerships, optimizing sponsorship investments to maximize brand visibility and customer retention
Account Director
Benchmark Experiential Marketing
06.2017 - 11.2018
- Company Overview: specialized in on-ground activations
- Managed all P&G brand’s ongoing in-store activities and almost all of their on-ground activations
- Worked closely with P&G Trial Team on planning brands in store presence and enhancing consumer’s in-store experience to induce sales
- Led the team on creating relevant, receptive on-ground and touchpoints with consumers in order to product awareness and push trials
- Worked on delivering conceptual activation ideas meeting brands promises and strategic goals on-ground and online
- Led the team to deliver on highly effective in-store plans
- Led the team to deliver on highly effective quality control over the production and manpower assigned
- Worked growing the business by acquiring new accounts through pitches, bids and tenders
- Specialized in on-ground activations
- Main clients: P&G laundry & home care (Ariel, Downy, Tide, Bonux & Fairy)
- Other Clients: Johnson Beauty, Mienta, Elite Wafer
Account Manager
FP7/CAI Advertising Agency
07.2015 - 06.2017
- Managed Agency’s key accounts; General Motors (Chevrolet), Almarai, Barclays, Heinz, MasterCard, Harvest Foods, UN Women, Knorr (Unilever) & Camay (Unilever)
- Handled Clients’ all ATL, BTL and online communication activities
- Developed communication plans
- Managed creative output to match brands’ communication strategies, campaign objectives and guidelines
- Managed ATL production processes
- Managed Clients’ ongoing requests and maintaining their communication calendar
- Managed pitches processes and assisting in winning new business for the agency
- Handled Client’s third parties pitches and managing third party’s financials
- Managed on-ground activations and events planning through third party
Account Supervisor
FP7/CAI Advertising Agency
02.2014 - 07.2015
- Handling Agency's key accounts such as General Motors, McDonald’s, Fine SCA & Tang Arabia on both ATL and BTL levels
Business Developer
Mental Flame and Mahdy’s Creative Boutique
06.2012 - 02.2014
- Rebuilt company's business plan, analyzing and revising company's positioning and pricing strategies, presenting comprehensive financial analysis, managing internal conflicts between departments and rebuilding and enhancing company's internal workflow
Marketing Coordinator & Business Development
TradeCorp International
04.2010 - 11.2010
- Company Overview: TC is an international company specialized in crop nutrition owned by Group Sapec (focused on the mining and chemicals sector)
- Developed the added value program, creating a systematic loyalty program, competitor analysis and market intelligence program, creating communication materials, organizing events, and coordinating between the Egyptian market development and marketing and the total North Africa, East Mediterranean & South Africa Marketing and development coordinator
- TC is an international company specialized in crop nutrition owned by Group Sapec (focused on the mining and chemicals sector)
Project Manager
International Quality Management Consultancy Group
01.2008 - 08.2009
- Company Overview: IQ is an Egyptian company specialized in offering strategic and functional solutions
- Managed the project from the proposal phase till the delivery of the report, passing through choosing the team of experts, setting the action plan and timeline, managing conflict between team members, assisting the team in the report writing
- Assisted in marketing consulting projects
- IQ is an Egyptian company specialized in offering strategic and functional solutions
Material Planner and Buyer
Schneider Electric Egypt
11.2006 - 01.2008
- Managed stock levels, securing availability of material, sending and following up purchase orders to foreign and local suppliers on SAP system
Trainee
Schneider Electric
06.2006 - 11.2006
- Responsible of managing stock items, following up availability of materials & sending and following up purchase orders to foreign and local suppliers
Trainee
NSGB
07.2004 - 08.2004
- Checking loans demands' files, preparing loans contracts
Education
Master Marketing & Strategy - Marketing
Poitiers University
France 10.2007 - 11.2011
BS - Management
Faculty of Management & IS, French University
Egypt 10.2002 - 06.2006
French Certificate in Management (Maitrîse) - Management
University of Nantes
France 09.2005 - 06.2006
License of Management - Management
University of Nantes
France 10.2003 - 06.2006
Thanawiya Amma - undefined
Collège Du Sacré-cœur
01.1999 - 01.2002
Skills
- Communication strategy designing
- Communications strategy
- Campaign creation
- Budgeting and forecasting
- Media buying strategies
- Customer engagement
- Marketing strategy
- Event planning
- Campaign creation
- Media production
- Campaign management
- Media planning
- Corporate communications
- Print production knowledge
Languages
Arabic
Native
English
Fluent
French
Advanced
Personal Information
- Date of birth: 01/05/84
- Gender: Female
- Nationality: Egyptian
Timeline
External Communication Manager
Edita Food Industries
09.2024 - Current
Marketing & External Communication Manager
Housing & Development Bank
03.2021 - 08.2024
Account Director
Benchmark Experiential Marketing
06.2017 - 11.2018
Account Manager
FP7/CAI Advertising Agency
07.2015 - 06.2017
Account Supervisor
FP7/CAI Advertising Agency
02.2014 - 07.2015
Business Developer
Mental Flame and Mahdy’s Creative Boutique
06.2012 - 02.2014
Marketing Coordinator & Business Development
TradeCorp International
04.2010 - 11.2010
Project Manager
International Quality Management Consultancy Group
01.2008 - 08.2009
Master Marketing & Strategy - Marketing
Poitiers University
10.2007 - 11.2011
Material Planner and Buyer
Schneider Electric Egypt
11.2006 - 01.2008
Trainee
Schneider Electric
06.2006 - 11.2006
French Certificate in Management (Maitrîse) - Management
University of Nantes
09.2005 - 06.2006
Trainee
NSGB
07.2004 - 08.2004
License of Management - Management
University of Nantes
10.2003 - 06.2006
BS - Management
Faculty of Management & IS, French University
10.2002 - 06.2006
Thanawiya Amma - undefined
Collège Du Sacré-cœur
01.1999 - 01.2002
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