SARAH ABBAS
Senior PR And Business Development
Heliopolis
Summary
Dynamic PR and Business Development professional with a proven track record in orchestrating large-scale events, demonstrated through leading the Cairo Elite Summit project at EME HUB Group. Skilled in securing high-profile sponsorships, managing stakeholder relationships, and strategizing comprehensive communication plans. Adept at identifying new market opportunities, establishing brand partnerships, and coordinating with diverse teams to execute impactful events. Passionate about creating unique engagement strategies that elevate brand visibility and connect industry leaders
Overview
6
6
years of professional experience
2023
2023
years of post-secondary education
3
3
Languages
Work History
Public Relations & Business Development
Emea Hub
08.2024 - Current
- Planned and organized seminars, meetings and retreats.
- Created engaging social media content to amplify public relations efforts and increase online visibility for clients.
- Managed internal, external, and crisis communications.
- Cultivated strong relationships with key influencers, leading to increased brand awareness and credibility.
- Engaged with potential sponsors, exhibitors, and partners, crafting tailored proposals and follow-up communications to secure strategic alliances.
- Coordinated with cross-functional teams to manage branding, media relations, and event promotion.
- Developed impactful LinkedIn campaigns to enhance visibility and attract elite attendees, resulting in increased event traction and engagement.
Business Development
True Finance Lease
09.2023 - 03.2024
- Conducted market research to identify new business opportunities within the financial leasing sector, focusing on growth for high-value client segments.
- Developed and maintained strategic relationships with clients, investors, and industry partners, driving long-term engagement and increasing the client base.
- Analyzed client needs to offer tailored leasing solutions, enhancing client satisfaction and retention.
- Coordinated with legal, finance, and sales teams to streamline the client onboarding process, ensuring quick and efficient deal closures.
Sales Representative
3M International
01.2021 - 01.2022
- Prospected and generated leads through various channels, building a robust sales pipeline
- Negotiated and closed property sales, achieving sales targets and driving revenue growth
- Conducted thorough market analysis to identify trends and opportunities, informing sales strategies
- Developed and executed marketing and advertising campaigns to promote properties and attract potential buyers
- Provided excellent customer service, addressing client inquiries and resolving issues promptly
- Built and maintained strong client relationships, ensuring repeat business and referrals
Sales Representative
OUD
01.2019 - 01.2020
- Conducted property sales and market analysis, identifying potential buyers and investment opportunities
- Created and implemented marketing and advertising strategies to increase property visibility and attract clients
- Provided exceptional customer service, guiding clients through the sales process and addressing their needs
- Maintained detailed records of client interactions, sales, and market trends to inform business decisions
Education
Bachelor of Commerce - International Trade
Helwan University
Skills
- Brand & Reputation Management
- Content Creation & Storytelling
- Event Planning & Coordination
- Influencer & Stakeholder Engagement
- Crisis Management
- Community Building & Engagement
- Client Relationship Management
- Negotiation & Deal Structuring
- Cross-Functional Collaboration
- Sales Strategy & Execution
- CRM & Pipeline Management
- Networking & Partnership Development
- Presentation & Public Speaking
- Communication & Interpersonal Skills
- Problem-Solving & Decision Making
- Project Management
- Goal Setting & Achievement
Timeline
Public Relations & Business Development
Emea Hub
08.2024 - Current
Business Development
True Finance Lease
09.2023 - 03.2024
Sales Representative
3M International
01.2021 - 01.2022
Sales Representative
OUD
01.2019 - 01.2020
Bachelor of Commerce - International Trade
Helwan University
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