Seham El Naggar

• Spearheaded development and execution of comprehensive marketing strategies for LAVUI, focusing on Saudi market analysis and female consumer insights.
• Directed content creation, art direction, and performance marketing teams to ensure cohesive brand messaging across platforms.
• Conducted competitive analysis and market research specific to Saudi Arabia, informing tailored brand strategies.
• Developed platform-specific content strategies for Instagram, TikTok, and Snapchat with culturally relevant messaging.
• Collaborated with tech team to optimize website UI/UX, resolving errors and enhancing site speed for improved campaign performance.
• Identified offline marketing opportunities, including collaborations with luxury brands and evaluated concept store feasibility.
• Negotiated strategic partnership with a leading Saudi women's essentials platform for influencer campaign access.
• Achieved 30% increase in overall sales following implementation of new marketing strategies and website enhancements.

• Spearheaded end-to-end management of Vehiclevo's employer brand to establish market leadership as Employer of Choice.
• Developed awareness campaigns for Vehiclevo job openings in the market.
• Managed metrics to evaluate overall brand performance and target promotions for key positions.
• Collaborated with teams in Egypt and Germany to ensure alignment with compliance standards in branding efforts.
• Designed and executed effective campus recruiting strategies to enhance awareness for Youth programs, including intern and trainee initiatives.
• Identified new channels for talent sourcing, driving diversity and gender balance initiatives.
• Conceptualized new team-building activities to foster collaboration.
• Coordinated activations and job fairs to attract potential candidates.

• Approaching, planning, and coordinating promotional sales material to gain new clients, and to coordinate with the internal team.
• Establishing and maintaining cooperative relationships with the clients, content providers, and partners.
• Close new business deals by coordinating requirements, developing and negotiating contracts, and integrating contract requirements within business operations.
• Develop new relationships in an effort to grow the business and help the company expand.

• Developed employer branding strategies to attract diverse sales candidates.
• Created branding plan to enhance awareness among developers.
• Designed branding initiatives to showcase unique brokerage concepts to potential clients.
• Formulated franchise acquisition strategy to expand market presence.
• Crafted exclusive plans to recruit developers for specialized projects.
• Facilitated external communications with developers to achieve quarterly targets and increase commission incentives.
• Executed internal activations to promote organizational culture and attract top sales talent.
• Identified new lead generation channels beyond social media for enhanced outreach.

.Develop marketing and communications strategies to
achieve corporate objectives based on company’s past
performance and market forecasts.
.Manage to push direct sales to achieve 300 M per Que
from 30 M per Que.
.Design and implement sales processes to achieve higher
closure rates and customer satisfaction.
.Create brand guidelines, broker’s materials, company
profile and all other collaterals.
.Establishing positioning, identifying target audience, and
developing marketing communication plans with specific
objectives across different segments.
.Developing strategies and managing marketing
campaigns across print, broadcast and online platforms
to ensure that products and services meet customers’
expectations and to build the credibility of the brand.-
.Organize national exhibitions

The National Expo

• Planning and executing an online strategy for The National Expo when it comes to The Address consultancy, the sales team plan, and the operations of the expo itself.
• Developers' onboarding plan and floorplan allocation.
• Choosing the venue depends on the Expo's objective.
• Monitor Expo operations from the buildup to the end (Developers, Client Journey, Sales team, Franchises).
• After expo reports and customer and developer experiences.

Exclusive projects

• Planning exclusive communication with the developers' objectives, positioning, target, and vision.
• Marketing strategy and branding plan.
• Setting roles for our team inside the development team.
• Making sure that the environment fulfills the objective of our team.
• Communicating all plans with the developer's operations team and our team.
• Planning the entrance and exit plan of the company and the developers.
• Responsible for all events that took place, such as launch events and brokers' events.

The Address consultancy Brokerage

• Working closely with the CEO on company business development.
• Employer branding communications with all departments weekly to discuss the weekly plans to ensure the company is following the same goal.
• Working on a culture plan to retain sales.
• Franchise Acquisition Strategy
• Lead circulation on the CRM with the sales team and internal franchises.
• Collection of leads, reports, and the sales feedback to make sure we are following the franchise's objectives and the company's target.
• Making sure that the board's objectives and vision are well communicated with all heads.

• Developed comprehensive marketing strategy aligned with annual objectives.
• Created and executed activation plans to enhance brand engagement.
• Designed PR and influencer campaigns to amplify outreach efforts.
• Managed community outreach and advertising activities to boost visibility.
• Established cross-marketing plans, collaborations, and partnerships for broader reach.
• Crafted customer personas, tone of voice, FAQs, and customer journey maps.
• Identified target segments, demographics, and optimal ad placements for social media and Google AdWords.
• Tracked campaign performance through UTM parameters in Google Analytics to drive online sales.

• Conducted online analysis of website visitors, unique users, and demand segments.
• Initiated partnerships with developers including AlAhly Sabbour and Mountain View in real estate sector.
• Executed organic lead generation campaigns via SMS, email shots, and online banners.
• Performed competitive analysis of ongoing lead generation efforts.
• Compiled weekly assessment reports to evaluate lead conversion rates.
• Developed and sold marketing campaigns targeted at real estate developers.
• Formulated annual marketing strategies in collaboration with department heads.
• Created PR and influencer campaigns to enhance brand visibility.

• Conducted client meetings to assess advertising requirements and objectives.
• Collaborated with account planners to develop campaigns aligned with client briefs and budgets.
• Briefed creative team on campaign details to ensure effective advert production.
• Negotiated with clients to resolve issues while adhering to deadlines.
• Managed account budgets, ensuring accurate invoicing and expense tracking.
• Pitched advertising proposals to prospective clients, expanding business opportunities.

• Developed comprehensive social media strategy and branding initiatives.
• Conducted thorough marketing research to inform strategic decisions.
• Pitched international arbitration professors to enhance educational offerings.
• Designed full conference plan covering budget, accommodations, airline tickets, visas, program, and entertainment.
• Organized international arbitration course in Genève, ensuring logistical efficiency.
• Managed customer inquiries through chat, email, and Facebook to ensure prompt responses.
• Coordinated with suppliers and departments to source products effectively.
• Created tone of voice guidelines, FAQs, and templates for consistent communication.

• Managed customer inquiries through chat, email, and Facebook to enhance support efficiency.
• Coordinated with suppliers and departments to source products effectively.
• Developed tone of voice and created templates for frequently asked questions.
• Designed customer journey across website and online channels to boost engagement.

• Identified and pursued potential clients to drive magazine sales growth.
• Authored articles analyzing industry trends and insights.
• Developed collaborations and partnerships to expand market reach.