Seham El Naggar

• Spearheaded development and execution of comprehensive marketing strategies for LAVUI, focusing on Saudi market analysis and female consumer insights.
• Directed content creation, art direction, and performance marketing teams to ensure cohesive brand messaging across platforms.
• Conducted competitive analysis and market research specific to Saudi Arabia, informing tailored brand strategies.
• Developed platform-specific content strategies for Instagram, TikTok, and Snapchat with culturally relevant messaging.
• Collaborated with tech team to optimize website UI/UX, resolving errors and enhancing site speed for improved campaign performance.
• Identified offline marketing opportunities, including collaborations with luxury brands and evaluated concept store feasibility.
• Negotiated strategic partnership with a leading Saudi women's essentials platform for influencer campaign access.
• Achieved 30% increase in overall sales following implementation of new marketing strategies and website enhancements.

• Spearheaded end-to-end management of Vehiclevo's employer brand to establish market leadership as Employer of Choice.
• Developed awareness campaigns for Vehiclevo job openings in the market.
• Managed metrics to evaluate overall brand performance and target promotions for key positions.
• Collaborated with teams in Egypt and Germany to ensure alignment with compliance standards in branding efforts.
• Designed and executed effective campus recruiting strategies to enhance awareness for Youth programs, including intern and trainee initiatives.
• Identified new channels for talent sourcing, driving diversity and gender balance initiatives.
• Conceptualized new team-building activities to foster collaboration.
• Coordinated activations and job fairs to attract potential candidates.

• Approaching, planning, and coordinating promotional sales material to gain new clients, and to coordinate with the internal team.
• Establishing and maintaining cooperative relationships with the clients, content providers, and partners.
• Close new business deals by coordinating requirements, developing and negotiating contracts, and integrating contract requirements within business operations.
• Develop new relationships in an effort to grow the business and help the company expand.

• Developed employer branding strategies to attract diverse sales candidates.
• Created branding plan to enhance awareness among developers.
• Designed branding initiatives to showcase unique brokerage concepts to potential clients.
• Formulated franchise acquisition strategy to expand market presence.
• Crafted exclusive plans to recruit developers for specialized projects.
• Facilitated external communications with developers to achieve quarterly targets and increase commission incentives.
• Executed internal activations to promote organizational culture and attract top sales talent.
• Identified new lead generation channels beyond social media for enhanced outreach.

The National Expo

• Planning and executing an online strategy for The National Expo when it comes to The Address consultancy, the sales team plan, and the operations of the expo itself.
• Developers' onboarding plan and floorplan allocation.
• Choosing the venue depends on the Expo's objective.
• Monitor Expo operations from the buildup to the end (Developers, Client Journey, Sales team, Franchises).
• After expo reports and customer and developer experiences.

Exclusive projects

• Planning exclusive communication with the developers' objectives, positioning, target, and vision.
• Marketing strategy and branding plan.
• Setting roles for our team inside the development team.
• Making sure that the environment fulfills the objective of our team.
• Communicating all plans with the developer's operations team and our team.
• Planning the entrance and exit plan of the company and the developers.
• Responsible for all events that took place, such as launch events and brokers' events.

The Address consultancy Brokerage

• Working closely with the CEO on company business development.
• Employer branding communications with all departments weekly to discuss the weekly plans to ensure the company is following the same goal.
• Working on a culture plan to retain sales.
• Franchise Acquisition Strategy
• Lead circulation on the CRM with the sales team and internal franchises.
• Collection of leads, reports, and the sales feedback to make sure we are following the franchise's objectives and the company's target.
• Making sure that the board's objectives and vision are well communicated with all heads.

• Developed comprehensive marketing strategy aligned with annual objectives.
• Created and executed activation plans to enhance brand engagement.
• Designed PR and influencer campaigns to amplify outreach efforts.
• Managed community outreach and advertising activities to boost visibility.
• Established cross-marketing plans, collaborations, and partnerships for broader reach.
• Crafted customer personas, tone of voice, FAQs, and customer journey maps.
• Identified target segments, demographics, and optimal ad placements for social media and Google AdWords.
• Tracked campaign performance through UTM parameters in Google Analytics to drive online sales.

• Conducted online analysis of website visitors, unique users, and demand segments.
• Initiated partnerships with developers including AlAhly Sabbour and Mountain View in real estate sector.
• Executed organic lead generation campaigns via SMS, email shots, and online banners.
• Performed competitive analysis of ongoing lead generation efforts.
• Compiled weekly assessment reports to evaluate lead conversion rates.
• Developed and sold marketing campaigns targeted at real estate developers.
• Formulated annual marketing strategies in collaboration with department heads.
• Created PR and influencer campaigns to enhance brand visibility.

• Conducted client meetings to assess advertising requirements and objectives.
• Collaborated with account planners to develop campaigns aligned with client briefs and budgets.
• Briefed creative team on campaign details to ensure effective advert production.
• Negotiated with clients to resolve issues while adhering to deadlines.
• Managed account budgets, ensuring accurate invoicing and expense tracking.
• Pitched advertising proposals to prospective clients, expanding business opportunities.

• Developed comprehensive social media strategy and branding initiatives.
• Conducted thorough marketing research to inform strategic decisions.
• Pitched international arbitration professors to enhance educational offerings.
• Designed full conference plan covering budget, accommodations, airline tickets, visas, program, and entertainment.
• Organized international arbitration course in Genève, ensuring logistical efficiency.
• Managed customer inquiries through chat, email, and Facebook to ensure prompt responses.
• Coordinated with suppliers and departments to source products effectively.
• Created tone of voice guidelines, FAQs, and templates for consistent communication.

• Managed customer inquiries through chat, email, and Facebook to enhance support efficiency.
• Coordinated with suppliers and departments to source products effectively.
• Developed tone of voice and created templates for frequently asked questions.
• Designed customer journey across website and online channels to boost engagement.

• Identified and pursued potential clients to drive magazine sales growth.
• Authored articles analyzing industry trends and insights.
• Developed collaborations and partnerships to expand market reach.