Shady Ezzat Ali
Senior Marketing Manager
Cairo
Summary
Drawing on my 20 years of extensive experience in sales and marketing with leading multinational pharmaceutical and medical companies, as well as my deep understanding of the challenges faced by emerging countries in the region, my goal is to serve as a Senior Marketing Manager. Through my skills and experience in planning, marketing, and business development, I am confident I can contribute to developing new business opportunities for the company and help achieve its goals and objectives.
Customer-oriented General Manager with 20 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
2
2
Languages
8
8
Certifications
21
21
years of professional experience
Work History
Scientific Office Manager – Egypt
Pharmaplast
03.2025 - Current
- Directed advanced wound care portfolio
- Managed office operations to achieve operational efficiency and uphold company policy standards.
- Cultivated vendor relations, negotiating agreements to improve service outcomes and reduce costs.
- Implemented new office procedures, enhancing workflow and employee productivity across departments.
- Oversaw inventory management, ensuring accurate tracking of supplies and timely replenishment of stock.
- Designed training courses for staff promoting skill development and supporting a cooperative work atmosphere.
- Streamlined communication processes between departments, improving information flow and team collaboration.
- Conducted regular performance evaluations, providing feedback to employees to support professional growth.
- Led cross-functional projects aimed at improving operational efficiency and reducing overhead costs.
- Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
- Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
- Maintained accurate financial records by reconciling accounts payable/receivable transactions regularly to ensure balanced budgets.
- Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
- Conducted regular inventory assessments of office supplies, ordering necessary items proactively to prevent stock shortages.
- Enhanced team productivity by delegating tasks effectively and overseeing daily workflow.
- Coordinated office events and meetings, ensuring timely execution and optimal scheduling for all participants.
Marketing Manager - Egypt
Multipharma
04.2019 - 12.2024
- Responsible for all Multipharma Lines and Agencies.
- Developed and executed integrated marketing campaigns to enhance brand visibility and customer engagement.
- Analyzed market trends and consumer insights to inform strategic decision-making and optimize marketing efforts.
- Collaborated with cross-functional teams to align product launches with marketing strategies and promotional activities.
- Managed digital marketing initiatives, including SEO, PPC, and social media strategies, to drive online traffic.
- Oversaw budget allocation for marketing projects, ensuring effective resource utilization and cost management.
Marketing manager – Egypt
INNOVA
04.2018 - 03.2019
- Develop, propose, and manage an overall budget to ensure success.
- Setting a business plan for the entire region in coordination with sales managers, including objectives, and allocating the required marketing budget.
- Communicate with CVS KOLs and building Lobby of the KOLs that use the cardiac Stents we market
- Full business plan and marketing plan for Cardinal Health accessories, including all local and international conferences in the cardiovascular field
Regional Brand & Training Manager – ELS
ConvaTec
07.2016 - 03.2018
- Managing all the products from strategic planning to tactical activities.
- Develop, propose, and manage an overall budget to ensure success.
- Setting a business plan for the entire region in coordination with sales managers, including objectives, and allocating the required marketing budget.
- Provide in-depth analysis of market, industry, and competitors.
- Support sales management/field sales by providing training on products, feature/benefit opportunities, and competitive comparisons.
- Coordinating and communicating the global marketing in all companies I manage to confirm that the Egypt team is on the same direction as the globe, and to keep Egypt updated with the latest strategy and direction
- Facilitated workshops to improve team collaboration and operational efficiency across departments.
- Developed and implemented training programs to enhance employee performance and compliance.
- Evaluated training effectiveness through assessments, feedback, and performance metrics analysis.
- Designed onboarding processes for new hires, ensuring alignment with organizational goals and culture.
- Mentored junior trainers, providing guidance on instructional design and delivery techniques.
Brand & Training Manager
Becton Dickinson
02.2012 - 06.2016
- Managing all the products from strategic planning to tactical activities.
- Develop, propose, and manage an overall budget to ensure success.
- Setting a business plan for the entire region in coordination with sales managers, including objectives, and allocating the required marketing budget.
- Provide in-depth analysis of market, industry, and competitors.
- Support sales management/field sales by providing training on products, feature/benefit opportunities, and competitive comparisons.
- Provide accurate sales forecasts for importing.
- Communicate effectively through written or verbal mediums
- Coordinating and communicating the global marketing to confirm that the Egypt team is on the same direction as the globe, and to keep Egypt updated on the latest strategy and direction
- Facilitated workshops and seminars, fostering a culture of continuous learning and professional development.
- Developed and implemented comprehensive training programs for diverse teams, enhancing overall performance.
Assistant Product Manager - Egypt
Multipharma
03.2011 - 01.2012
- Planning, supporting & growing the company’s business to achieve sales targets in the area of Cairo.
- Collaborate with training departments in all corporate to set the development plans for each individual in the team.
- Support sales management/field sales by providing training on products, feature/benefit opportunities, and competitive comparisons.
- Provide accurate sales forecasts for importing.
- Communicate effectively through written or verbal mediums
- Support the business unit manager in the business development plan for the entire unit.
- Coordinating and communicating the global marketing in all companies I manage to confirm that the Egypt team is on the same direction as the globe, and to keep Egypt updated on the latest strategy and direction
- Collaborated with cross-functional teams to define product requirements and specifications.
- Conducted market research to identify customer needs and industry trends.
- Assisted in developing product roadmaps and timelines for new launches.
Medical representative
Multipharma
07.2007 - 02.2011
- Developed and maintained strong relationships with healthcare professionals to promote pharmaceutical products.
- Collaborated with sales team to strategize territory management and optimize sales performance.
- Conducted product presentations and demonstrations to educate clients on therapeutic benefits and usage.
Manager
EL-Farouk Pharmacy
10.2005 - 06.2007
- Oversaw daily pharmacy operations, ensuring compliance with regulations and quality standards.
- Developed staff training programs to enhance customer service and operational efficiency.
- Implemented inventory management systems to optimize stock levels and reduce waste.
Education
MBA - Major Marketing
ESLSCA
Cairo, Egypt 04.2001 -
Bachelor - Pharmacy
Cairo University
Cairo, Egypt08-2005
Skills
LANGUAGE SKILLS: English: Excellent (written & spoken)
COMPUTER SKILLS: Excellent skills in Word, Excel, and PowerPoint
Customer service
Office management
Organizational skills
Customer relations
Clear oral/written communication
Leadership and team building
Problem resolution
Operations management
Team player
Efficient multi-tasker
Effective leader
Certification
From Dec. 2010 to August 2012, a Business English comprehensive course from LSI England
Therapeutic areas
- My experience in the field of:
- CVS
- Plastic & Burn Surgery
- Vascular Surgery
- Anesthesia
- Diabetes
- GIT & Colon Surgery
- Continence & Critical Care
- Cosmo-Ceutical
- FMCG Products
- Plastic CMF & Bone surgery
- Products:
- Ezapril, Carvid, Ezacard.
- Wound Care line ConvaTec
- Aerane, Supran, Sevofluran (Baxter Co.)
- BD Micro-fine Pen needle and Syringes
- Ostomy care Line ConvaTec
- ConvaTec Products
- Himalaya Cosmetics
- Durex line (Reckitt Benckiser)/Himalaya
- DePuy Synthes “JnJ CMF.”
Timeline
Scientific Office Manager – Egypt
Pharmaplast
03.2025 - Current
Marketing Manager - Egypt
Multipharma
04.2019 - 12.2024
Marketing manager – Egypt
INNOVA
04.2018 - 03.2019
Regional Brand & Training Manager – ELS
ConvaTec
07.2016 - 03.2018
Brand & Training Manager
Becton Dickinson
02.2012 - 06.2016
Assistant Product Manager - Egypt
Multipharma
03.2011 - 01.2012
Medical representative
Multipharma
07.2007 - 02.2011
Manager
EL-Farouk Pharmacy
10.2005 - 06.2007
MBA - Major Marketing
ESLSCA
04.2001 -
Bachelor - Pharmacy
Cairo University