Shady Ibrahim
Cairo
Summary
Senior Sales Manager with proven success in exceeding revenue targets and driving commercial strategies. Expertise in key account management and CRM utilization to enhance sales performance.
Overview
15
15
years of professional experience
2
2
Certifications
Work History
Senior Sales Manager
Informa Markets
Cairo
01.2025 - Current
- Lead the commercial strategy for assigned exhibitions, consistently achieving and exceeding revenue targets in line with annual sales plans.
- Develop and execute comprehensive sales strategies for each event to maximize space sales and non-SQM revenue streams.
- Oversee key accounts and strategic partners, ensuring long-term retention, and revenue growth.
- Drive upselling and cross-selling opportunities by aligning exhibitor objectives with tailored exhibition solutions.
- Develop event-specific business strategies based on market analysis, competitor benchmarking, and customer insights.
- Expand the exhibitor base by identifying new markets, agents, and international sales opportunities.
- Provide market intelligence and commercial insights to support marketing campaigns and visitor acquisition strategies.
- Build and maintain strong, long-lasting relationships with exhibitors, agents, and partners by acting as a trusted commercial advisor.
- Lead negotiations with key accounts, agents, and high-value clients to secure optimal commercial agreements.
- Ensure high levels of customer satisfaction by coordinating closely with operations, marketing, and finance teams throughout the event lifecycle.
- Track and manage sales performance through Salesforce, ensuring accurate data capture of all sales activities and client interactions.
- Monitor outstanding receivables, and work closely with the finance team to support timely revenue collection.
- Support, guide, and mentor sales team members to improve performance, productivity, and commercial effectiveness.
Sales Manager
Informa Markets
Cairo
05.2019 - 06.2025
- Achieve and exceed set revenue targets for the assigned events, in accordance with the sales plan.
- Developing a business strategy to achieve maximum revenue for the event.
- Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.
- Data capture of sales activities, calls, and updating the CRM; completion of sales progress reporting (e.g.) Revenue vs. target, activity reporting, etc.
- Monitor the debt reports, and assist the finance team with revenue collection.
- Provide the marketing team with market intelligence to assist with campaigns.
- Effective communication with other internal departments including operations, marketing and finance to maximize client experience Perform any other duties commensurate with the grade and level of responsibility.
Business Development Manager
AWstreams
Cairo & Dubai
10.2015 - 05.2019
- Proactively identified and developed new business opportunities through industry networking, aligned with the agency’s commercial strategy.
- Collaborated closely with agency consultants to ensure inclusion in qualified pursuits and target accounts.
- Led prospecting and discovery calls to assess client needs, target sectors, and growth potential.
- Managed and maintained the sales pipeline and CRM database, supporting monthly outreach to prospects and consultants.
- Supported the development of agency presentations and proposals, contributing to successful pitch submissions.
- Generated, negotiated, and closed profitable, sustainable new business through active prospecting and relationship-building.
- Coordinated and executed pitch deliverables, ensuring timely, accurate, and high-quality submissions to maximize conversion rates.
Group Supervisor
Capital for Investment and Development Group
Cairo
10.2012 - 09.2015
- Drove profitable sales results by leading, motivating, and developing the sales team through coaching, performance management, and product knowledge enhancement.
- Managed sales administration and operational performance reporting, streamlining processes and systems to improve efficiency and effectiveness.
- Advised senior management on strengthening business relationships and fostering a customer-centric sales environment.
- Contributed to the development of the annual marketing plan by providing realistic sales forecasts by product and territory, based on market trends, historical performance, and competitive analysis.
- Developed and implemented sales promotion programs, and evaluated the cost and productivity of the sales force.
- Monitored sales performance through structured reporting, regular sales meetings, and internal communications.
- Designed and implemented a formal appraisal system, defining clear responsibilities and performance standards for sales team members.
- Acted as Branch Manager, overseeing day-to-day operations, and ensuring alignment between sales, administration, and customer service functions.
Senior Sales Executive
Emerging Media UK, Call Center
Cairo
09.2010 - 07.2012
- Outbound proactive sales calling, in which prospective and pre-existing customers are contacted directly.
- Monitoring and coaching with agents to meet customer resolution and quality goals.
- Deliver feedback and tips to team members to help meet goals, based on findings.
- Responsible for achieving the monthly targets.
Education
BBA - Business Administration – English Section
Ain Shams University
Cairo, Egypt06-2012
Manaret El Qahera Secondary School
Cairo, Egypt06-2008
Skills
- Revenue generation
- Sales and commercial strategy
- Key account and partnership management
- Business development and market analysis
- CRM and Salesforce utilization
- Sales leadership and team development
Languages
English
Proficient (C2)
C2
Arabic
Native
Native
Certification
The 8 Essentials for Professionals: Self-Knowledge, Goal Setting, Action Planning, Decision Making, Problem Solving, Team Working, Time Management, Communication, Presentation Skills, and Business Writing.
Affiliations
Participated in awareness and marketing campaign for Microsoft Corporation (Feb 2010 ‑ April 2010)
Timeline
Senior Sales Manager
Informa Markets
01.2025 - Current
Sales Manager
Informa Markets
05.2019 - 06.2025
Business Development Manager
AWstreams
10.2015 - 05.2019
Group Supervisor
Capital for Investment and Development Group
10.2012 - 09.2015
Senior Sales Executive
Emerging Media UK, Call Center
09.2010 - 07.2012
BBA - Business Administration – English Section
Ain Shams University
Manaret El Qahera Secondary School