SHAHDAN ADEL AHMED NAGUIB
Senior Marketing Specialist
Cairo
Summary
Innovative marketing specialist ready to apply skills and several years of experience to new position with long-term potential. Offering deep understanding of products, market conditions and customer preferences along with enthusiasm for working with top clients. Strategically minded Senior Marketing Specialist known for high productivity and efficient task completion. Skilled in digital marketing strategy, market research, and brand management. Excel at communication, teamwork, and adaptability, ensuring smooth project execution and innovative problem-solving in fast-paced environments.
Overview
16
16
years of professional experience
Work History
Senior Marketing Specialist
The American University in Cairo Press
02.2021 - Current
- Arranged offline and online meetings with authors to guide them through book promotion processes.
- Facilitate smooth communication between editors and authors through sharing essential documents.
- Supervised the department Google calendar and review copy tracking sheet.
- Planning and setting up physical and virtual book discussions.
- Maintained a comprehensive contacts database with over 20K entries.
- Created engaging invitations, flyers, and promotional materials for book talks.
- Conducted contact research, prepared press kits, and wrote individualized emails to promote AUC Press books.
- Handled review copy requests via multiple distributors globally.
- Managed and coached the intern with task assignments in the marketing department.
- Provided support to the marketing manager for the U.S. and North America by preparing sample spreads for book titles featured on Edelweiss.
- Segmented contacts and coordinated email marketing campaigns to promote products.
- Coordinated email marketing initiatives, including newsletter creation and distribution.
- Maintained relationships with media outlets to secure coverage opportunities.
- Planned and executed campaigns utilizing email marketing tools such as MailChimp and Constant Contact.
Marketing Assistant – Publicity Outreach
The American University in Cairo Press
Cairo
02.2012 - 02.2020
- Coordinated publicity efforts for AUC Press titles across local and international markets.
- Managed media relations, ensuring positive portrayal of AUC Press titles across diverse media outlets.
- Maintained editorial relations by overseeing publication schedules and project timelines.
- Oversees author relationships, serving as the primary contact for authors.
- Managed marketing initiatives for external events, book fairs, and collaborative programs with bookstores.
- Handling the contacts database and seeking new ways to expand email subscriptions.
- Leads marketing planning and execution for assigned books and publications.
- Supervise interns and junior employees in marketing.
Promotion Specialist
The American University in Cairo
Cairo
02.2009 - 02.2011
- Managed book marketing for AUC Press titles globally through diverse marketing activities.
- Preparing monthly publicity updates to be distributed to all key parties in AUC Press, distributors, and partners.
- Generating monthly publication schedules and ensuring all bibliographic data, as well as relevant information, is updated and communicated to distributors.
- Managing international review copy requests, and updating the tracking sheet.
- Managing author relations by sending out introductory emails to 11 authors of key titles, and guiding them through the process of promoting their books.
- Managing the marketing contacts database, which includes over 16K contacts, in order to ensure it is updated and includes email subscriptions collected through website visits and book research.
- Supervising and mentoring the marketing department’s intern with tasks assigned.
- Handling editorial relations by ensuring that in-house editors share with authors both the author questionnaire and marketing guidelines.
- Preparing sample spreads for 11 titles to be featured on an online platform for books called Edelweiss.
Education
Masters of Business Administration - MBA
The American University in Cairo
Egypt03.2025
Bachelor of Arts - Public Relations and Advertising
Cairo University
Egypt05.2008
High School Certificate -
Armenian Catholic Sister's School
Egypt01.2004
Skills
- Effective Team Collaboration
- Excellent command of both Arabic and English
- Planning and organization skills
- Multitasking capacity
- Database management
- Creating book marketing plans
- Planning offline and online book talks
- Media relations
- Email marketing
- Marketing material design
- Time management
Personal Information
- Date of Birth: 11/26/86
- Gender: Female
- Nationality: Egyptian
Timeline
Senior Marketing Specialist
The American University in Cairo Press
02.2021 - Current
Marketing Assistant – Publicity Outreach
The American University in Cairo Press
02.2012 - 02.2020
Promotion Specialist
The American University in Cairo
02.2009 - 02.2011
Masters of Business Administration - MBA
The American University in Cairo
Bachelor of Arts - Public Relations and Advertising
Cairo University
High School Certificate -
Armenian Catholic Sister's School
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