Shaimaa Adel
Summary
Results-driven professional specializing in brand management, market gap analysis, and new product development. Expertise in crafting effective go-to-market strategies and managing social media platforms to enhance consumer engagement. Proven track record in overseeing product management and executing creative concepts for successful events and product launches. Strong ability to identify growth opportunities and deliver innovative solutions aligned with organizational objectives.
Overview
22
22
years of professional experience
1
1
Certification
Work history
Marketing Manager
Prisma Foods (RAW kettle cooked potatoes)
2024.05 - 2026.05
- Strategic planning, developing & implementing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth.
- Following up on marketing campaigns, including digital, social media, and traditional channels, ensuring alignment with business objectives.
- Market Research & competitive Analysis to identify trends, consumer behavior and opportunities using insights to guide marketing efforts.
- Collaborating with creative teams to produce compelling content for various channels, enhancing brand image & messaging.
- Oversaw marketing budgets & forecasts, optimizing spending for maximum ROI while meeting financial targets.
- Build & maintain brand positioning and identity, ensuring consistent messaging across all platforms.
- Work closely with sales & Production department to ensure cohesive marketing strategies.
- Monitor KPIs and marketing metrics to evaluate campaigns performance, making data driven adjustments as needed.
Marketing Manager for “CROWN Shoe Polish, Motion Air Freshener & Hui household Detergents”
Misr Pyramids Group (MPG)
2018.03 - 2023.07
- Assists Commercial Director in implementing brand(s) strategy and plans on an ongoing basis.
- Follow up on delivering brand(s) business objectives in terms of market share, sales volume, brand revenue and profit growth.
- Led a multi-functional team including R&D, supply chain & operations as to devise and deliver new product developments, with brand, product & category directions.
- Leads the merchandising team and follow up on their performance and products image on shelf.
- Monitors and tracks brand(s) performance to identify risks and opportunities
- Executes campaigns and marketing activities (ATL & BTL)
- Conducts market visits to check new products in the market, competitors’ actions, evaluate distribution and availability, etc.
- Analyze sales figures, providing presentations/reports with detailed findings and recommended actions
- Implements, reviews and evaluates the brand plan in line with the brand strategy, covering brand communication, promotions, consumer insight, pricing strategy and product development
- Ideation and execution of marketing and sales strategy, impacting the brand recall and revenue, including the launch of new variants to motion airfreshner, resulting in a 150% increase in sales.
Executive Assistant
VAS Integrated Solutions (Bull Group)
2010.02 - 2012.07
- Responsible for Creating (RSA Product) Marketing Plan.
- Handling (RSA Product)Exhibitions, conferences.
- Handling Company Logistics.
- Arranging CEO’s meetings.
- Following up on Meeting Tasks.
General Manager- Office Manager
Mountain View for RealEstate Investement
2007.09 - 2010.01
- Prepares and submits weekly reports of the site progress of each of our projects.
- Making daily follow up with the department heads concerning tasks assigned to them.
- Handle the GM’s agenda
- Arranging meetings
- Writing minutes of meeting
- Checking and replying e-mails
Customer Relations
Talaat Mostafa Group (Elrehab City Hall)
2007.03 - 2007.08
- Responsible for all the client’s needs or complains
Front Desk Agent, Guest Relations Agent
JW Marriott Hotel Cairo
2005.06 - 2007.02
- Supervising the Executive Lounge
- Handling guests complains
- Handling hotel V.I.P guests requests
- Checking hotel V.IP guests IN & OUT
English Teacher
Balloons Nursery
2004.11 - 2005.05
Education
MBA - Global Management
Post Graduate Marketing Diploma Certificate - undefined
American University in Cairo
Bachelor - Tourism Guiding, faculty of Arts
Ain Shams University
CairoPrimary/Prepartory/Secondary Education - undefined
Manor House Language School
Skills
- Brand Management
- Market Gaps Analysis
- New Product Development
- Go-To-Market Strategy
- Social Media Management
- Consumer Behavior Analysis
- Product Management
- Events & New Launches re-launches creative Concepts
Certification
- Service excellence workshop (JW Marriott)
- Certificate of appreciation (Bright Star 2005/2006)
- Ladies corporate image & communication skills for success (JW Marriott)
Languages Skills
Fluent command of English (spoken, written and read)
Fluent command of Arabic (Mother Tongue )
French (fair).
Training
Training in Citi bank, Cairo June 2004–September 2004
Thanks Letters
- From vice president of middle east & africa (JW MARRIOTT).
- From the general manager (JW MARRIOTT).
Timeline
Marketing Manager
Prisma Foods (RAW kettle cooked potatoes)
2024.05 - 2026.05
Marketing Manager for “CROWN Shoe Polish, Motion Air Freshener & Hui household Detergents”
Misr Pyramids Group (MPG)
2018.03 - 2023.07
Executive Assistant
VAS Integrated Solutions (Bull Group)
2010.02 - 2012.07
General Manager- Office Manager
Mountain View for RealEstate Investement
2007.09 - 2010.01
Customer Relations
Talaat Mostafa Group (Elrehab City Hall)
2007.03 - 2007.08
Front Desk Agent, Guest Relations Agent
JW Marriott Hotel Cairo
2005.06 - 2007.02
English Teacher
Balloons Nursery
2004.11 - 2005.05
Post Graduate Marketing Diploma Certificate - undefined
American University in Cairo
Bachelor - Tourism Guiding, faculty of Arts
Ain Shams University
Primary/Prepartory/Secondary Education - undefined
Manor House Language School