Shaimaa Al-Mahdy
Digital Marketing manager
Summary
Experienced and tech-savvy digital marketing manager with over 15 years of expertise in integrated marketing, testing, search engine optimization (SEO), pay-per-click (PPC), and social media marketing. Demonstrated track record of delivering successful outcomes in various digital marketing initiatives. Adept at leveraging cutting-edge strategies and tools to drive brand awareness, increase online visibility, and maximize customer engagement. Committed to staying ahead of industry trends and continuously refining marketing approaches to achieve measurable results.
Overview
17
17
years of professional experience
26
26
years of post-secondary education
15
15
Certifications
Work History
SEO & Digital Marketing Manager
Tahlianano. Company
6 2023 - Current
- I developed a digital marketing strategy and restructured the digital marketing team, resulting in an 80% increase in sales.
- I successfully devised and implemented SEO strategies to enhance content and the website's UI & UX, leading to a 60% increase in organic traffic and a 38% rise in organic acquired customers.
- Additionally, I managed social media platforms, devised content plans, and oversaw advertising budgets, executing ad campaigns on social media to boost Return on Investment (ROI).
- This effort yielded positive outcomes, with a significant increase in financial returns.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Continually maintained and improved company's reputation and positive image in markets served.
- Wrote and distributed press releases to increase brand visibility.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Optimized web content for SEO, increasing organic search traffic and improving site rankings.
- Optimized website performance for increased SEO rankings with keyword research and on-page optimizations.
SEO Manager
Luxar Secrets
03.2022 - 05.2023
- Oversaw the implementation of technical SEO tactics, including optimizing site speed and improving mobile responsiveness, which led to a 20% increase in search engine rankings and a 15% increase in click-through rate.
- Spearheaded the development and execution of successful SEO strategies to optimize web content, resulting in a 50% increase in organic traffic and a 45% increase in leads generated.
- Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
- Implemented link-building strategies designed to increase domain authority and improve search visibility.
- Nurtured organic growth over time through consistent application of white-hat SEO techniques and long-term strategic planning.
- Reduced bounce rates through in-depth analysis of user behavior data, identifying areas for improvement within the overall site structure.
- Developed strong relationships with industry influencers through proactive outreach and networking.
- Improved user experience through comprehensive site audits and meticulous attention to detail.
- Managed a team of content creators to ensure timely production of high-quality, optimized materials.
- Boosted search engine rankings with consistent keyword research and targeted content development.
- Maximized ROI on paid advertising campaigns by consistently tracking performance metrics and adjusting bids accordingly.
SEO & Digital Marketing Manager
Techno Bound
01.2016 - 12.2021
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Managed budget allocation and resource utilization to maximize marketing ROI.
SEO and Digital Marketing Manager
ALAWAEL ALWATANIA Company
03.2013 - 12.2015
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Create Google Ads Campaign, including Campaigns setup, monitoring, and reporting.
- Trained junior team members on SEM best practices, contributing to the growth of team expertise and skillsets.
- Collaborated with SEO team to align organic search strategies with paid efforts for a comprehensive digital marketing approach.
- Analyzed campaign data to identify optimization opportunities, driving improvements in overall performance.
- Assisted in budget management, ensuring optimal resource allocation for maximum ROI on marketing initiatives.
Senior Digital Marketing
E-Dama Company
02.2012 - 11.2014
- Developed data-driven digital marketing plans to drive lead generation and conversion rate optimization.
- Executed influencer marketing strategies by identifying key industry influencers, building relationships with them, and coordinating sponsored content opportunities that aligned with brand objectives.
- Utilized A/B testing methods to determine the most effective versions of ads, emails, and landing pages for optimal results.
- Created compelling ad copy that effectively communicated the unique selling points of products or services, driving higher click-through rates.
- Implemented Google Analytics tracking to gain insights into user behavior and inform future marketing strategies.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
- Conducted comprehensive keyword research for targeted content creation and optimization.
- Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
- Educated internal stakeholders on the importance of SEO best practices, fostering a collaborative environment conducive to long-term digital marketing success.
- Developed transparent SEO performance reports to demonstrate progress toward client objectives over time.
Digital Marketing Instructor
Cairo University, Sheikh Zagged Branch (EC2All)
02.2011 - 12.2013
- Taught Search Engine Optimization (SEO) and Social Media Marketing across platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Responsibilities included developing comprehensive digital marketing strategies and enhancing audience engagement. Also specialized in writing content optimized for SEO to improve search engine visibility.
- Organized guest lectures featuring industry experts, providing students with valuable insights into diverse professional experiences and career opportunities in digital marketing.
- Organized guest lectures from industry professionals, exposing students to diverse perspectives and career opportunities.
Co-Founder Be4tech Agency
Be4tech Agency
11.2009 - 08.2011
- Developing high-quality business strategies and plans, ensuring their alignment with short-term and long-term objectives.
- Leading and motivating subordinates to advance employee engagement, develop a high-performing managerial team.
- Overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission.
- Grew the customer base through targeted outreach and networking events.
- Streamlined operational processes for improved efficiency and cost reduction.
- Established foundational processes for business operations.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Provided strategic direction for product development, resulting in high-quality offerings that resonated with customers'' needs and preferences.
- Networked with other businesses and customers to increase sales opportunities and contacts.
Digital Marketing & SEO Specialist
Youm7 Newspaper
08.2007 - 12.2009
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
- Created Pay-Per-Click campaigns to drive targeted traffic to the company website.
- Evaluated market trends to stay current on consumer and competitor changes.
- Implemented new strategies to improve click-through rates and conversion.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Implemented SEO best practices in content creation for improved search engine rankings and visibility.
- Maximized campaign success with strategic keyword incorporation and SEO best practices.
- Implemented SEO strategies into the front-end development process, improving search engine rankings.
- Increased website traffic by optimizing search engine rankings through SEO tactics and keyword analysis.
- Managed website strategic direction, content planning and design and SEO.
Education
MBA - Digital Marketing, E-Commerce And Cybercrim
Cairo University
Egypt 04.2001 - 04.2013
Diploma in Digital Marketing And Electronic Commerce - Digital Marketing And SEO
Cairo University
Egypt 04.2001 - 04.2009
BBA - Business Administration
Ain Shams University
Egypt 04.2001 - 04.2007
Skills
Audience Engagement
Certification
Technical SEO course with Bastian Grimm,SEMrush Academy,2024
Platforms
- Wordpress.org
- Expandcart.com
- Laravel.com
- Woocommerce.com
- S.salla.sa
- Gutenberg
Languages
Arabic
Native language
English
Upper intermediate
B2
Accomplishments
- Overhauled business pages on Tahlianano, increasing site visits 25% and new visitor hits 60%.
- Additionally, managed social media platforms, devised content plans,
and oversaw advertising budgets, executing ad campaigns on social
media to boost Return on Investment (ROI).
This effort yielded positive outcomes, with a significant increase in
financial returns.
Enhanced customer satisfaction by resolving disputes promptly,
maintaining open lines of communication, and ensuring high-quality
service delivery.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Kh4em
- Deal2doors
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Work-life balanceCompany CultureFlexible work hoursWork from home optionTeam Building / Company RetreatsHealthcare benefitsQuote
Almost everything worthwhile carries with it some sort of risk, whether it’s starting a new business, whether it’s leaving home, whether it’s getting married, or whether it’s flying into space.
Chris Hadfield
Software
Jira, Trello
Elementor
Google Data Studio
SEO tools
Interests
Marketing
Timeline
SEO Manager
Luxar Secrets
03.2022 - 05.2023
SEO & Digital Marketing Manager
Techno Bound
01.2016 - 12.2021
SEO and Digital Marketing Manager
ALAWAEL ALWATANIA Company
03.2013 - 12.2015
Senior Digital Marketing
E-Dama Company
02.2012 - 11.2014
Digital Marketing Instructor
Cairo University, Sheikh Zagged Branch (EC2All)
02.2011 - 12.2013
Co-Founder Be4tech Agency
Be4tech Agency
11.2009 - 08.2011
Digital Marketing & SEO Specialist
Youm7 Newspaper
08.2007 - 12.2009
MBA - Digital Marketing, E-Commerce And Cybercrim
Cairo University
04.2001 - 04.2013
Diploma in Digital Marketing And Electronic Commerce - Digital Marketing And SEO
Cairo University
04.2001 - 04.2009
BBA - Business Administration
Ain Shams University
04.2001 - 04.2007
SEO & Digital Marketing Manager
Tahlianano. Company
6 2023 - Current
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