Shaimaa Farouk Al Said
Marketing Expert
Cairo,C
Summary
Accomplished Business & Marketing Professional | 18+ Years of Strategic Leadership Results-driven marketing executive with extensive expertise in developing comprehensive communication strategies, driving organizational growth, and delivering exceptional client experiences. Proven track record of:
Driven marketing executive with 18+ years of experience with Fortune 100 firms. Offers extensive background in all aspects of marketing and marketing management, easily moving from vision and strategy to hands-on implementation. Successful performance in FMCG, Restaurants, Education, Development and Non- profit organizations.
Driving revenue growth through innovative marketing initiatives.
Implementing strategic marketing plans and sales forecasting.
Managing global marketing communications and interdepartmental collaboration.
Enhancing brand loyalty through targeted client management strategies Certified in Business Psychology, Digital Marketing, and Six Sigma, with a strong educational foundation in mass communication. Committed to continuous professional development and creating transformative business solutions.
Overview
19
19
years of professional experience
7
7
Certificates
Work History
Chief Marketing Officer
I-imagine Marketing Agency
Cairo, Cairo Governorate
11.2021 - Current
- Manage overall marketing budgets to ensure efficient allocation of resources
- Measure and report the performance of marketing campaigns, using data-driven strategies to recommend improvements
- Manage client relationships throughout project lifecycles, offering strategic insights and reporting progress
- Spearhead new client acquisition efforts and contribute to agency growth strategies
- Develop proposals and marketing presentations to pitch new business opportunities
- Coordinated appointments and meetings for marketing director with 35 active projects.
- Oversaw 28 person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
Head of Marketing & Chairman's Deputy
El Hassan & El Hussein Group
Port Said, Port Said
01.2014 - 11.2021
- Led innovative marketing practices and managed end-to-end marketing strategies
- Maintained corporate brand consistency across all mediums
- Implemented and managed marketing activities including segmentation, messaging, and ROI analysis
- Directed global marketing communications initiatives and managed budgets to ensure ROAS
- Established KPIs and measured campaign success to optimize strategies
- Led and managed the marketing communications team and external agencies
- Spearheaded the development and implementation of a comprehensive project plan that aligned with company policies, resulting in a 25% increase in project delivery speed while ensuring full compliance across all departments
- Developed and implemented projects and plans, preparing reports for the chairman
- Analyzed consumer behavior and segmented audiences to create targeted digital marketing campaigns that increased engagement rates by 40% and enhanced brand visibility across social media platforms within six months
- Communicated channel strategy and results with stakeholders and senior management
- Produced performance reports and developed effective corporate communication strategies
Assistant Marketing Manager
Special Advertising & Marketing
Cairo, Cairo Governorate
12.2009 - 09.2013
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
- Built and improved customer engagement plans, boosting conversion rates 35%.
Marketing Executive
Special Advertising & Marketing
Cairo, Cairo Governorate
01.2006 - 11.2009
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Coordinated appointments and meetings for marketing director with 12 active projects.
Education
Decorate Of Business - Strategic Marketing, Digital Transformation (AI)
Switzerland Academy IBAS
Switzerland 05.2024 - Current
Bachelor's Degree - Mass communication
Cairo University
Egypt 01.2007 - 07.2011
Skills
Certification
Business Psychology Diploma, R.B Collage of the UK, 11/01/22
Accomplishments
- Ideal Employee, El Hassan & El Hussein for Food Production
- 2016
- 2017
Highlighted Proficiencies
- Corporate Communications
- Marketing Strategy
- Brand Management
- Client Relationship Management
- Digital Marketing
- Business Management
- Negotiation Skills
- Budget Optimization
- Business Development
- Data Analysis
- Strategic Communications
- Teamwork
- Team Management
- Cross-Functional Leadership
- Coaching & Motivation
Timeline
Decorate Of Business - Strategic Marketing, Digital Transformation (AI)
Switzerland Academy IBAS
05.2024 - Current
Chief Marketing Officer
I-imagine Marketing Agency
11.2021 - Current
Head of Marketing & Chairman's Deputy
El Hassan & El Hussein Group
01.2014 - 11.2021
Assistant Marketing Manager
Special Advertising & Marketing
12.2009 - 09.2013
Bachelor's Degree - Mass communication
Cairo University
01.2007 - 07.2011
Marketing Executive
Special Advertising & Marketing
01.2006 - 11.2009
Business Psychology Diploma, R.B Collage of the UK, 11/01/22
Certified International Consultant in Business, Smart Expert International LTD., 11/01/20
Professional Digital Marketing Diploma, DM Arts Academy, 03/01/19
Women Lead in the governorates, NTA (National Training Academy), 01/01/24
Fit for marketing program, German cooperation Deutsche Zusammenarbeit & giz & Womenpreneur initiative, 02/01/24
Google Digital Marketing & E-commerce, Google, 03/01/24
Six Sigma Black Belt Certification (SSBB) - International Quality Federation .
Similar Profiles
Amit MehtaAmit Mehta
Sales Operations Analyst at Boat (Imagine marketing India)Sales Operations Analyst at Boat (Imagine marketing India)
Revanasidda BhogashettyRevanasidda Bhogashetty
Lead Application Developer at boAt (Imagine Marketing Limited)Lead Application Developer at boAt (Imagine Marketing Limited)
B. Mohammed Zaid FarishB. Mohammed Zaid Farish
Team Lead - Partnerships & Customer Success. at BoAt Lifestyle (imagine Marketing Private Limited)Team Lead - Partnerships & Customer Success. at BoAt Lifestyle (imagine Marketing Private Limited)