Sherif Ahmed
Creative / Art Director / Designer
Summary
Creative Art Director leading 8+ team members across 3D and 2D teams on 2+ builds per month for events, exhibitions, and conference builds, as a Creative Art Director whose impact bridges visual storytelling, brand equity, and business results. Directs visual concepts, motion graphics, static design, and 3D renders, producing 25+ assets per project from idea through delivery, aligning creative output with client goals and production needs. Coordinates multidisciplinary execution across booths, stage elements, lighting, screens, and print to deliver consistent brand experiences.
Overview
1
1
Certification
14
14
years of professional experience
Work History
Creative Director
BTL House
02.2025 - Current
- Lead creative direction for event concepts, translating client goals into cohesive visual executions.
- Oversee layout design across presentations, signage, and collateral to maintain consistent brand presentation.
- Direct visual identity systems that support recognition, clarity, and repeatable campaign standards.
- Review creative concepts with clients and internal teams to refine messaging, layout, and presentation flow.
- Build brand guidelines that align typography, imagery, and layout across campaign deliverables.
- Guide designers through feedback cycles to improve concept clarity and production readiness.
- Prepare presentation materials that communicate creative direction and support client approvals.
- Refine imagery for campaigns using careful image editing and composition adjustments.
- Use digital image tools to prepare polished assets for campaign layouts and client presentations.
- Collaborate with account teams to align creative output with project goals and approval timelines.
- Develop booth visuals and signage concepts that support trade show visibility and brand consistency.
- Adapt artwork for print production, checking specifications and file readiness before release.
Senior Art Director
EVENTAT Plus
01.2021 - 02.2025
- Develop 10 exhibition graphics per event to support booth branding, wayfinding, and sponsor visibility.
- Review 7 event layouts weekly to keep visual standards consistent across exhibition and conference materials.
- Direct visual concepts for events and exhibitions, translating client goals into cohesive art direction and presentation-ready creative.
- Design brand identities, typography systems, and guideline materials that keep event experiences aligned across print and digital touchpoints.
- Produce and refine creative files in Adobe Illustrator, Adobe Photoshop, and Adobe InDesign for print production and final delivery.
Art Director
Exco (Capital Group)
04.2019 - 07.2021
- Produced 10% print-ready layout accuracy across booth, signage, and conference collateral.
- Developed 9 exhibition graphics per event to support branded event and conference environments.
- Directed branding and visual identity development for exhibitions, conferences, and event materials.
- Designed tradeshow booth concepts and exhibition graphics using Adobe Illustrator, Photoshop, and InDesign.
- Coordinated creative project delivery from concept sketches through final artwork for event and exhibition installations.
Art Director
MERCURY COMMUNICATIONS - TRADEFAIRS
08.2016 - 05.2019
- Designed 8 exhibition graphics per event for trade fair campaigns across Cairo ICT and TransMEA.
- Developed brand-aligned visual identity systems, layout design, and typography for integrated exhibition materials.
- Produced concept sketches and event concepts that translated campaign themes into booth and display directions.
- Refined images in Adobe Illustrator, Photoshop, and InDesign to support polished exhibition and advertising collateral.
- Led creative team coordination across exhibitions, advertising, and client revisions to keep deliverables on schedule.
- Partnered with event teams to develop presentation materials and booth graphics for high-visibility trade fair activations.
Senior Graphic Designer - Art Director
MUST-BEE
04.2012 - 07.2016
- Developed creative guidelines to align print and online assets with a consistent visual identity.
- Directed design work across exhibitions and events, translating concepts into polished collateral and booth visuals.
- Coached designers to strengthen concepts, refine layouts, and elevate final creative execution.
Education
Bachelor of Arts - Art
Helwan University
Cairo, Egypt08-2003
Skills
- Branding
- Layout design
- Image editing
- Art direction
- Visual identity systems
- Brand guideline development
- Typography
- Concept sketching
- Print production
- Event concept development
- Exhibition graphics
- Tradeshow booth design
- Creative team leadership
- Project management
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
Personal Information
Nationality: Egyptian
Clients That's I Worked For
- Ministry of Education
- Ministry of Investment
- Ministry of Finance
- Ministry of Culture
- Ministry of Health
- Ministry of Sport
- Riyadh Chamber
- KAEC
- GACA
- King Abdullah Financial District
- Saudi Aramco
- Saudi Electricity Company
- Saudi Investment Recycling Company
- Saudi Standards
- Saudi Tourism Authority
- Etisalat egypt
- The Year of Handcrafts
- The National Institute of Traditional Arts
- National Development Fund
- Education Training Evaluation Commission
- Alinma
- Stc
- Deloitte
- Kearney
- SME Bank
Certification
Graphics Diploma
Timeline
Creative Director
BTL House
02.2025 - Current
Senior Art Director
EVENTAT Plus
01.2021 - 02.2025
Art Director
Exco (Capital Group)
04.2019 - 07.2021
Art Director
MERCURY COMMUNICATIONS - TRADEFAIRS
08.2016 - 05.2019
Senior Graphic Designer - Art Director
MUST-BEE
04.2012 - 07.2016
Bachelor of Arts - Art
Helwan University