Summary
Overview
Work History
Education
Skills
Core Competencies
Certifications and Professional Development
Projects & Achievements
Timeline
Sherif Almeidany

Sherif Almeidany

Business Development Manager
Cairo,Egypt

Summary

Results-driven Business Development and Sales Management Professional with over 17 years of experience driving market growth and client engagement across UAE, Saudi Arabia, and Egypt. A strategic leader in the tourism-tech, financial services, and consulting industries, leveraging AI-driven solutions, digital marketing, and ecosystem development to scale startups and enterprises.

Currently, Co-Founder of Trevo, an AI-powered tourism-tech startup transforming digital marketing and operational solutions for travel agencies, hotels, and the aviation sector. Skilled in business model innovation, market research, strategic partnerships, and B2B sales, with a strong track record in client acquisition, relationship management, and revenue optimization.

Overview

17
17
years of professional experience

Work History

Co-Founder

Trevo
Cairo, Egypt
01.2025 - Current
  • Spearheaded the development of AI-driven marketing solutions for tourism companies, enhancing operational efficiency and digital engagement.
  • Conducted a Total Addressable Market (TAM) analysis for Egypt and Saudi Arabia, identifying growth opportunities in 6,350+ travel agencies and estimating market potential at $3.85M–5.78M.
  • Defined Trevo’s competitive positioning and core value proposition, ensuring a scalable business model aligned with industry trends.
  • Developed B2B sales strategies, leveraging partnerships with tourism stakeholders to drive adoption and market penetration.
  • Engaged with Athar Accelerator on B2B sales, ecosystem mapping, and startup mentorship, strengthening Trevo’s market strategy.

Business Development Manager

Ironic Group
Cairo, Egypt
11.2022 - 12.2024
  • Achieved a 25% increase in client acquisition within the first year by implementing targeted market research and competitive analysis.
  • Negotiated and closed B2B deals valued at over $2 million, contributing to a 15% revenue growth year-over-year.
  • Developed and executed digital transformation strategies for clients, resulting in an average 20% improvement in operational efficiency.
  • Maintained a client retention rate of 85%, surpassing the industry average of 70–90%.

Chief Executive Officer

Mishiry for Trading & Transportation Technology
Cairo, Egypt
11.2019 - 05.2020
  • Led the company to a 30% increase in annual revenue through strategic business planning and financial management.
  • Implemented digital transformation initiatives that resulted in a 25% reduction in operational costs.
  • Established strategic partnerships that expanded service offerings and contributed to a 20% growth in market share.
  • Achieved an 80% on-time project delivery rate, aligning with industry standards for high-performance organizations.

Relationship Manager, Business Loan Group

Mashreq Bank
Dubai, United Arab Emirates
01.2014 - 11.2019
  • Managed a portfolio of 100+ corporate and high-net-worth clients, increasing assets under management by $50 million.
  • Led corporate communications and marketing efforts that resulted in a 15% increase in client engagement.
  • Spearheaded business development initiatives that led to a 20% growth in client acquisition and a 90% client retention rate.
  • Consistently achieved a customer satisfaction score (CSAT) of 85%, exceeding the industry average of 78%.

Education

Master of Science - (MSc) in Innovation Management & Entrepreneurship

Nottingham Trent University, United Kingdom
06-2026

International Professional Diploma - Entrepreneurship

Egypt Center For Entrepreneurship & Innovation, Egypt
10-2025

Program Description:

The program is the International Professional Diploma in Entrepreneurship, accredited by Missouri State University and offered by the Egypt Entrepreneurship & Innovation Center (EEIC). The program aims to systematically and methodically build the entrepreneurial capabilities of participants, through an accredited methodology focused on developing entrepreneurial skills. The program consists of several stages, including theoretical training, practical application, and the development of entrepreneurial projects.

Program Timeline:

The program consists of the following stages with the specified time periods for each stage:

  • First Stage: From January 19th to April 6th. Includes training sessions and the Individual Development Program from February 1st to February 20th.

Official Exam: April 27th.

  • Second Stage (Practical Training): From May 1st to June 30th.
  • Third Stage (Graduation Project): From July 1st to September 30th.
  • Graduation Project Presentation in front of the Judging Committee: From October 5th to October 9th.

Professional Diploma - Professional And Strategic Business Development

Business Development Institute (BDI), Middle East
04-2025

Programs Overview:

Both programs provided comprehensive training in business development, covering the entire business development process, from foundational concepts to advanced strategies.

The curriculum included theoretical knowledge and practical application, utilizing live lectures, recorded content, case studies, assessments, and hands-on assignments.

Emphasis was placed on developing skills relevant to the current economy and labor market, particularly for small and medium-sized enterprises (SMEs).

Study Hours: 240 hours

  • Business Development Professional Program
  • Course Outline: Demystifying Business Development; Mastering Market Research and Intelligence; Ecosystem Mapping and Partnerships; Decoding B2B Market and Opportunity Management; Business Development Tactics; Business Negotiation and Closing.
  • Business Development Strategist Program
  • Course Outline: Marketing Strategy for Business Development Acceleration; Business Development Strategies and Design Thinking; Fundraising Strategies for Business Developers; Business Case and Financial Decision-Making; Business Development Monitoring and Control.

Bachelor of Science - Media Science (Multimedia & Internet Development)

International Academy For Engineering & M Sciences, Egypt
01-2007

Skills

  • Market research
  • B2B sales strategies
  • Digital transformation
  • Project management
  • Strategic partnerships
  • Financial analysis
  • Competitive analysis
  • Entrepreneurial leadership
  • Team building
  • Sales strategy
  • Brand development
  • Investor relations
  • Capital fundraising
  • Innovation and vision
  • Networking strategies
  • Market analysis
  • Management team leadership
  • Leadership and people development

Core Competencies

  • Business Development & Market Expansion
  • B2B Sales & Client Relationship Management
  • Digital Marketing & AI-Driven Solutions
  • Strategic Planning & Revenue Growth
  • Product Development & Ecosystem Mapping
  • Financial & Banking Services
  • Negotiation & Deal Closing

Certifications and Professional Development

  • Disciplined Entrepreneurship Framework Training – Business Model Innovation & Market Strategy
  • Strategic Planning & Business Growth – HP Life e-Learning
  • Finance & Credit Analysis – Corporate Finance Institute
  • Customer Discovery & Market Research – Quantic School of Business & Technology
  • Innovation & Digital Transformation – University of Leeds
  • Management & Leadership Training – Chartered Management Institute

Projects & Achievements

Trevo Ecosystem Development

  • Developed a comprehensive market expansion strategy, targeting the Middle East tourism sector, integrating AI solutions to improve customer engagement.

Athar Accelerator – B2B Sales & Ecosystem Mapping

  • Led research on key decision-makers in B2B sales, providing strategic insights into startup sales cycles and market entry tactics.

Brand Development & Restructuring – Futures Educational Systems

  • Designed and implemented brand identity & communication strategies, enhancing media presence and stakeholder engagement.

Timeline

Co-Founder - Trevo
01.2025 - Current
Business Development Manager - Ironic Group
11.2022 - 12.2024
Chief Executive Officer - Mishiry for Trading & Transportation Technology
11.2019 - 05.2020
Relationship Manager, Business Loan Group - Mashreq Bank
01.2014 - 11.2019
Nottingham Trent University - Master of Science, (MSc) in Innovation Management & Entrepreneurship
Egypt Center For Entrepreneurship & Innovation - International Professional Diploma, Entrepreneurship
Business Development Institute (BDI) - Professional Diploma, Professional And Strategic Business Development
International Academy For Engineering & M Sciences - Bachelor of Science, Media Science (Multimedia & Internet Development)

Similar Profiles

CREATE PROFILE
Sherif AlmeidanyBusiness Development Manager