Summary
Overview
Work History
Education
Skills
Personal Information
Certification
Tools
Strengths
Hobbies
Timeline
Generic

Sherif Ezz

Digital Media Manager
El Sheikh Zayed

Summary

Dynamic Digital Media Manager with over 8 years of experience driving performance marketing success across Egypt and the Gulf region. Proven track record of managing $8M+ in digital ad spend across Meta, Google, TikTok, Snapchat, and LinkedIn, delivering consistent ROAS growth and strategic impact. Adept at full-funnel media planning, audience segmentation, and cross-platform optimization. Successfully led campaigns for 50+ brands in financial technology, real estate, F&B, e-commerce, and beyond — blending data-driven decisions with creative excellence to exceed KPIs and business goals.

Overview

11
11
years of professional experience
4
4
years of post-secondary education
9
9
Certifications
2
2
Languages

Work History

Digital Media Manager

Ten-X Marketing Solutions
01.2024 - Current
  • Develop and execute full-funnel media plans across Meta, Google, TikTok, Snapchat, and X.
  • Align strategies with client objectives to maximize ROAS and lower acquisition costs.
  • Manage campaign budgets exceeding $1M annually across multiple industries.
  • Oversee audience targeting, A/B testing, and ongoing optimization.
  • Deliver performance reports on reach, CTR, CPM, and conversions.
  • Collaborate with creative, account, and analytics teams to ensure campaign success.
  • Stay updated on ad platform trends and policies to maintain performance edge.

Senior Media Buyer

Brainy Squad
01.2022 - 01.2024
  • Led 25+ digital campaigns across B2B and B2C sectors in KSA and Egypt.
  • Planned and executed multi-channel strategies across Meta, Google, TikTok, Snapchat, and LinkedIn.
  • Developed tailored media plans based on business goals, market trends, and funnel stage.
  • Optimized campaigns in real time to improve performance metrics including CTR, CPA, and ROAS.
  • Worked closely with creative and content teams to align messaging with audience targeting.
  • Built and maintained client-facing dashboards for performance tracking and reporting.
  • Played a key role in upselling and renewing client retainers through performance impact.

Senior Media Buyer

The Influencers Agency
01.2021 - 01.2022
  • Created and presented full-funnel media plans with cost breakdowns and platform allocations.
  • Secured competitive ad rates and optimized spend across Meta, Snapchat, and Google Ads.
  • Collaborated with clients to define campaign KPIs and align strategy with business goals.
  • Monitored performance and provided actionable insights to enhance ongoing campaigns.

Media Buyer

7 Agency
01.2019 - 01.2021
  • Executed paid media campaigns across Meta and Google Ads for local and regional clients.
  • Conducted keyword and audience research to inform targeting strategies.
  • Monitored daily performance metrics and adjusted bids and creatives to improve ROAS.
  • Supported senior team in reporting and campaign planning.

Media Buyer

Q-Productions
01.2017 - 01.2019
  • Managed end-to-end media buying for 15+ clients across diverse industries.
  • Built and executed campaigns on Meta and Google with a focus on traffic and lead generation.
  • Produced weekly reports with performance analysis and budget pacing.
  • Coordinated with design and content teams to ensure ad creatives aligned with targeting.

Digital Marketing Executive

Ghalioungui Healthcare Trading
01.2014 - 01.2017
  • Managed online presence, content, and media operations.
  • Coordinated design and website development.

Education

Bachelor - Mass Communication

Cairo University
Egypt
01.2009 - 01.2013

Skills

  • Media buying

  • Campaign Planning

  • Budget Optimization

  • ROAS Strategy

  • Analytics

  • KPI Tracking

  • B2B/B2C Strategy

  • Performance Analysis

  • Creative Collaboration

  • B2B/B2C Strategy
  • Performance Analysis
  • Creative Collaboration

Personal Information

  • Nationality: Egyptian
  • Date of Birth: 07/12/1992
  • Marital Status: Married
  • Location: Giza, Egypt
  • Military Status: Completed

Certification

Meta Certified Media Buying Professional

Tools

  • Meta Ads Manager
  • Google Ads (Search, Display, YouTube)
  • TikTok Ads Manager
  • Snapchat Ads Manager
  • LinkedIn Campaign Manager
  • Twitter Ads (X Ads Manager)
  • Google Analytics
  • Google Tag Manager (GTM)
  • Google Merchant center
  • Whatagraph

Strengths

  • Good organizational skills
  • Goals orientated
  • Analytical Mindset
  • Attention to Detail
  • Strategic Thinking
  • Quick learner with a problem-solving mindset
  • Self-motivated, ambitious person
  • Adaptability

Hobbies

🎯 Sports ✈️ Traveling 🎮 Video Games

Timeline

Meta Certified Media Buying Professional

01-2025

Meta Certified Media Planning Professional

01-2025

Google Ads Search Certification

10-2024

Google Ads Video Certification

10-2024

TikTok Media Buying Certification

08-2024

Digital Media Manager

Ten-X Marketing Solutions
01.2024 - Current

Advanced Media Buying Program, Learn Digital Academy,

01-2022

Senior Media Buyer

Brainy Squad
01.2022 - 01.2024

Advanced Digital Marketing Nanodegree Program, Udacity

06-2021

Google Search Course, DM Arts

01-2021

Senior Media Buyer

The Influencers Agency
01.2021 - 01.2022

Media Buyer

7 Agency
01.2019 - 01.2021

Digital Marketing Diploma, IMFND

01-2018

Media Buyer

Q-Productions
01.2017 - 01.2019

Digital Marketing Executive

Ghalioungui Healthcare Trading
01.2014 - 01.2017

Bachelor - Mass Communication

Cairo University
01.2009 - 01.2013

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Sherif EzzDigital Media Manager