Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards
Languages
Languages
References
Timeline
Generic

Sherif Ghaitah

Cairo

Summary

Dynamic SEO Manager with a proven track record at ALYAUM Holding Group, specializing in SEO strategy development and team training. Expert in keyword research and link-building management, I have successfully enhanced online visibility and traffic, driving significant improvements in search rankings and user engagement.

Overview

18
18
years of professional experience
1
1
Certification

Work History

SEO Manager

ALYAUM Holding Group for Press, Printing & Publishing
10.2023 - Current
  • Developed comprehensive SEO strategies to enhance online visibility and traffic.
  • Conducted keyword research to identify opportunities for content optimization.
  • Collaborated with content teams to align SEO practices with publishing goals.
  • Analyzed website performance metrics to inform SEO adjustments and improvements.
  • Monitored industry trends to implement best practices in search engine optimization.
  • Trained staff on SEO techniques and tools for improved skill development.
  • Managed link-building campaigns to strengthen domain authority and search rankings.
  • Utilized analytics tools to assess campaign effectiveness and optimize future strategies.

SEO Manger

Trufla Technology
10.2021 - 09.2023
  • Trained team members on best practices for SEO implementation and management.
  • Reported on SEO campaign progress and proposed adjustments based on data insights.
  • Developed and implemented SEO strategies to increase organic search engine rankings.
  • Collaborated with content teams to optimize website content for search engines.
  • Reviewed website architecture regularly to ensure it was optimized for maximum crawlability by search engines.
  • Worked closely with designers, developers, project managers, marketing teams, and other stakeholders throughout the organization.
  • Recommended changes or updates based on algorithmic updates from major search engines like Google and Bing.

SEM Manager

Gorizm
Cairo
11.2019 - 09.2021
  • Website and content optimization
  • Managing website content and build editorial calendar
  • Negotiating backlinks
  • Create and monitor SEO strategies
  • Campaign organization and planning for landing pages.
  • Website monitoring and user analysis
  • SEO & Content project management
  • Keyword research approve
  • Market analysis

SEO

SuperMama
Egypt
03.2018 - 10.2019
  • Constantly check search terms, rankings and analytics to monitor performance of website and make recommendations for improvement.
  • Optimize copy and landing pages for search engine marketing.
  • Identify Page errors and problems with loading times.
  • Employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.

SEO & Content Strategist

Canva
Australia
05.2018 - 08.2019
  • Perform Keyword research for Arabic version content.
  • Content Planning for selection best pages for Arabic version.
  • Content and page links stracture strategy for most searchable services to be prepared for Arabic localization stages.
  • Write Meta description& Meta title and H1 for all Arabic version pages.
  • Review and audit content after localization process to make sure searchable terms still exist.

SEO

Farfetch
04.2018 - 03.2019
  • Perform keyword research for MENA fashion.
  • Track and correcting defects of listing descriptions and other localized content.
  • Writing Meta description & Page title for new arabic pages.
  • Coordinate in arabic content planning for regional occasions.

Technical Support Team Leader

e-finance
05.2013 - 03.2018
  • Leads and arranges projects.
  • Provides supervision for the territory team members.
  • Follow up and follow through assigned tasks and delegate when it is applicable.
  • Assure that required tasks from execution team (agents/senior agents) are implemented on time.
  • Assure that implemented tasks has implemented with high quality.
  • Keep backup of database to all current projects.
  • Provide line manager with reports about current projects within deadlines.
  • Receiving plan from line manger then allocate resources and estimated time.
  • Follow up implementation of assigned tasks to execution team

Digital Marketing Team Leader

Mahacode | دوكاهم
02.2015 - 04.2016
  • Managing Google ads. ( Search Ads )
  • Managing SEO.
  • Web content planning and editing

Google Ads & Content Search engine query Evaluator

Appen
Sydney
04.2013 - 02.2016
  • Evaluate the quality and relevance of internet-based search results, advertisements and web page content.
  • Analyze a variety of web search engines including Google, Bing, and Yahoo.
  • Create qualitative data and measurements to determine the relevance of the results.
  • Serve as an expert on web search, video, and digital search trends.
  • Determine the relevance, quality and usefulness of search engine results.
  • Use qualitative data to provide recommendations on optimizing search engine results.
  • Present evaluation findings to the department along with recommendations and solutions.

Webmaster

HostMars
08.2007 - 04.2013
  • Vbulletin forum technical support
  • Cpanel Technical support.
  • Technical support for Html pages and Forum themes with many Scripts
  • SEO and web content writer.
  • Managing Google analytics and Google webmaster.

Education

Bachelor of Science - Engineering - Mining

Cairo University
Cairo
01.2012

Skills

  • On-Page Optimization
  • SEO strategy development
  • Keyword research
  • Link-building management
  • Analytics tool utilization
  • Content optimization
  • Team training and development
  • Project management
  • Content strategy
  • Performance Metrics
  • Search Engines
  • SERP analysis
  • Influencer outreach
  • SEO proficiency
  • SEO reporting
  • On-page optimization
  • Meta tags optimization
  • SEO copywriting
  • International SEO
  • E-commerce SEO
  • Social media integration
  • Technical SEO
  • Conversion rate optimization
  • Schema markup
  • SEO training and education
  • Data analytics
  • Multilingual SEO
  • Hreflang implementation

Websites

Certification

  • International SEO
  • Google Analytics
  • SEO: Videos
  • Local SEO
  • SEO: Link Building in Depth

Awards

Google Knol, Cairo University, Competition

Languages

  • Arabic, Native or Bilingual
  • English, Professional Working

Languages

Arabic
First Language
English
Advanced (C1)
C1

References

References available upon request.

Timeline

SEO Manager

ALYAUM Holding Group for Press, Printing & Publishing
10.2023 - Current

SEO Manger

Trufla Technology
10.2021 - 09.2023

SEM Manager

Gorizm
11.2019 - 09.2021

SEO & Content Strategist

Canva
05.2018 - 08.2019

SEO

Farfetch
04.2018 - 03.2019

SEO

SuperMama
03.2018 - 10.2019

Digital Marketing Team Leader

Mahacode | دوكاهم
02.2015 - 04.2016

Technical Support Team Leader

e-finance
05.2013 - 03.2018

Google Ads & Content Search engine query Evaluator

Appen
04.2013 - 02.2016

Webmaster

HostMars
08.2007 - 04.2013

Bachelor of Science - Engineering - Mining

Cairo University

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Sherif Ghaitah