Sherif Hassanin

Responsible for all aspects related to the branches network including , but not limited to, the following :

• Achieving the annual budgeted targets.
• Network expansion plan ( Locations selection and follow up with execution)
• Existing branches renovation plan.
• Transform the branches structure to a modern structure.
• Transform the policy and the procedures to address the structural transformation.
• Establishing the Service and Sales culture among legacy staff.
• Selection of the new leaders who will lead the transformation.
• Assurance of quality in all aspects ( Humans , premises and services).
• Enhance the operational risk awareness among the network.
• Monitoring reports issued by control stake holders ( Audit , Internal Control , operational risk and compliance).
• Formulating the K.P.I's for all functions under the branches network umbrella.
• Leading the annual performance appraisal process from end to end.

• Heading ADIB Branches in West Cairo & Giza region (11 branches) that covers Helwan , Maadi , Mohandeseen , Dokki , Sh. Zayed and October.
• Leading region to double its retail liabilities balance from EGP 3 billions to EGP 6 billions within 3 years.
• Growing Assets book by 75% ( Net growth) within 3 years.
• Boosting profitability 20% YoY basis for last 4 years.
• Building a strong positive business culture, staff engagement and a powerful pool of talents.
• Strategic sales planning that match clientele of each business area.
• Working closely with retail products team to enhance and develop ADIB products.
• Working closely with Audit and Internal Control to maintain low levels of Operational risk.
• Partnership with Service Quality unit to monitor clients satisfaction levels.

• Leading ADIB East Cairo cluster (5 Branches) that covers 10th of Ramadan, Nasr City, Heliopolis and Sawah.
• Managed to achieve 300% of cluster profitability plan within 9 months.
• Coaching and mentoring branch managers.
• Supervising execution of pre-agreed sales plan with regional manager.
• Managed opening of 2 ADIB branches in Nasr City (Moustafa El Nahas) and Heliopolis ( Shams Club).
• Helping branch managers to manage and hunt right talents in market.

• Worked as Branch Manager in Helwan, Nasr City ( Makram Obied) and Heliopolis Meriland.
• Transformed Helwan Branch in 2012 to be a modern banking unit with defined teams.
• Multiplied balance sheet of Nasr City branch from EGP 300mm to EGP 1.5 Billion.
• Assessed employee performance and developed improvement plans.
• Engaged employees in business processes with positive motivational techniques.

• Drove operational improvements which resulted in savings and improved profit margins.
• Shortened brokerage house project pay back period from 2 years to 6 months by targeting right market segment.
• Increased customer satisfaction by developing new Sharia Trading products that meet their needs.
• Leading market segmentation exercise to segment client base.
• Presenting On line trading system that slashed expenses and boost market share.

• Hired, Trained and coached opening team of brokerage house.
• Worked closely with U.A.E regulatory bodies to license hired brokers.
• Established brokerage sales team.
• Designed pricing policy of products.
• Worked closely with McKenzie consultancy in pre-opening phase.