Summary
Overview
Work History
Education
Skills
Training
Military Service
Personal Information
Timeline
Generic

Sherif Ismail Mohamed Abd El Samei

El Sheikh Zayed

Summary

Experienced manager with a proven track record of directing and enhancing operational efficiency, achieving department goals, and driving success through the development and improvement of strategic KPIs, processes, and projects. Skilled leader with an analytical approach to business planning and problem-solving. Seeking a transition into a new field to apply these skills and drive efficiency for continued success.

Overview

25
25
years of professional experience

Work History

Business Development & Decision Support Manager

Etisalat Egypt
01.2021 - Current
  • Develop Technical Business Insights & decision support analysis that guide Top Management to increase network efficiency, enhance customer experience, maximize profitability & direct investments towards profitable investment (Profitability analysis, network sites prioritization, power investment…etc.)
  • Explore new business opportunities and technology trends in the market, in alignment with the corporate directions, vendor roadmaps, market competition and regulatory environment to build a sustainable competitive advantage for Etisalat network
  • Review & validate Technical Business Cases along with Commercial, Finance and Business owners in line with strategic and investment directions
  • Develop Strategic KPIs & Dashboards and work closely with PMO team to impement & govern these KPIs to drive Technical teams to achieve Technical & Company targets
  • Work closely with commercial decision support teams to monitor & analyze both technical & commercial KPIs (Revenue, Market Share, Gross adds, Churn, NPS, TRI
  • M, Network KPIs, Customer Experience KQIs…etc.) to streamline technical activities towards enhancing these KPIs as well as find existing & new opportunities from Network side to support commercial to achieve & increase its revenue targets
  • Build Network Automation & Digitalization function within Strategy team to enhance decision making process within top management layer throughout providing fast, accurate insights & reports on a timely manner
  • Use Power BI in analysis, visualization and creating dashboards
  • Manage Technology Support Function that is responsible for all communication, cooperation & coordination between Technical & Commercial in different streamlines (Yearly commercial forecast, Network rollout plans, Commercial plans & campaigns, Retail rollout plans)

Strategy Governance & Network Support Manager

Etisalat Egypt
01.2015 - 02.2020
  • Plan, implement & evaluate Technical Strategic Trials/POCs and Business Readiness Tests for new technologies (5G live trial, LTE Launch, National Roaming, Active Sharing…etc.) across technical department and with Etisalat Group in coordination with concerned teams
  • Govern the execution of technical strategies within technical using the following techniques;

1- Review all RFPs from Strategy prospective & ensure its alignment with Technical Strategy for 3-5 years plan

2- Develop strategic KPIs across Technical team to ensure implementation of Technical Strategies

3- Implement needed POCs/trials

  • Control technical budget and ensure its alignment with Technical strategy & strategic directions through revising & prioritizing allocated budget to planning teams on a regular basis

Technology Support Manager

Etisalat Egypt
02.2010 - 01.2015

1- Establish Technology Support Function that is responsible for communication, cooperation & coordination between Technical & Commercial in the following streams;

  • Manage, Monitor & Control yearly commercial forecast and its regular updates for all services (Voice, Data, ICT& ISP) with commercial, Technical & Budgeting teams
  • Plan, Manage & Coordinate with Commercial Technical yearly rollout plans, network performance and enhancements and special projects
  • Manage all cross departmental forums/committee's between technical & commercial from Technical Side
  • Manage all Retail channels rollout plans from Technical side
  • End to End Events Handling to ensure full network readiness prior to the event
  • Manage network readiness for all potential corporate accounts

2- Manage NTRA RFPs/coverage inquiries from Technical side and interface with other departments (Commercial, Regulatory, Finance…etc.) to provide all technical inputs & requirements in offering within defined timelines

Technical Product & Services and Terminals testing Manager

Etisalat Egypt
01.2012 - 01.2013
  • Manage a team of 5 engineers handling this vital function
  • Work as PM from technical for all commercial products
  • Assessment of all commercial products from technical side and provide E2E solution after aligning with Technical planning teams
  • Implementation of commercial products on test nodes
  • Coordinate the execution of UAT for each product with concerned teams and facilitate prolem resolution
  • Handle launch activities with concerned teams fom Technical, IT & commercial
  • Post assessment for Mega products
  • Handle testing and acceptance of all types of terminals with vendors and commercial prior to its commercial launch and solve all detected issues
  • Support in all terminals RFPs & RFQs
  • Customization of terminals along with vendors according to commercial and technical requirements
  • Monitor terminals vendor roadmaps to introduce new high technology terminals to the market

Radio Planning Manager

Etisalat Egypt
02.2007 - 02.2010
  • Manage Radio planning outside Cairo team that consists of 13 team members
  • Objectives setting, monitoring them closley to ensure achieving them within the pre-defined due dates
  • Manage communication/coordination with internal/external departments to ensure achieving department’s objectives & to fully aligned with company’s strategies
  • Cost control to ensure full alignment with allocated budget
  • Manage Huawei as an Etisalat vendor responsible for network KPIs in outside Cairo area (turn key project)

Radio Planning Senior Team Leader

Vodafone Egypt
06.2006 - 10.2007
  • Supervise a team of four engineers
  • Manage to build, coach and develop a new team with one experienced and three fresh engineers
  • Empowering the team to unleash the power inside them, foaster them to release their creativity and talent so they can do their job effeciently
  • Managing conflict within the team and with other teams
  • Managing team resources
  • Evaluating employees performance against their objectives

Radio Planning Specialist

Vodafone Egypt
06.2000 - 06.2006
  • Familiar with Huawei Radio Base Stations (2G/3G), Platforms (M2000, LMT)
  • Participate in RFPs for indoor repeaters & Drive test services
  • Radio Network Planning using Planet and Atoll Planning Tool
  • Radio Network Dimensioning (Radio Sites)
  • Indoor Design using different methodologies (DAS, Leaky Feeder Fiber)
  • Repeater Design (Outdoor/Indoor)
  • Radio network drive test using TEMS Invetigation
  • Resposible for ordering radio equipment (RBSs, Antennas, Leaky Feeders…) for one year
  • 3G Network Planning using Atoll planning tool & Monte Carlo simulation

Radio Installation Engineer

Alcatel Egypt
11.1999 - 04.2000
  • Installation and Commissioning Alcatel RBSs for Mobinil Network
  • Hardware Troubleshooting

Education

Bachelor of Communication & Electronics Engineering - Engineering

Cairo University
Egypt
04.2001 - 06.1999

Skills

  • Management skills
  • Business analytical skills
  • Project Management Skills
  • Communication skills
  • Customer Oriented
  • Problem Solving & Decision Making
  • Time and Stress Management
  • Stakeholder management
  • Teamwork and collaboration
  • Quality controls

Training

Non Technical

  • Managers Development Program 1&2 - Etisalat.
  • AI, Business & The Future of Work – Coursera.
  • Introduction to Digital Transformation part 1&2 - Coursera.
  • Leading at the Speed of Trust.
  • Conflict Management.
  • The Art of Persuasion.
  • Certified ScrumMaster (01/01/2020).
  • The Masters Program (Business Acumen) – Etisalat.
  • Introduction to Six Sigma.
  • Project Management Essentials.
  • Seven Habits of Highly Effective People


Technical

  • 5G Network Optimization.
  • GSM Advanced Cell Planning.
  • GSM Radio Network Tuning.
  • GSM Advanced System Techniques.
  • GPRS Advanced System Techniques.
  • GPRS Dimensioning and performance.
  • 3G Radio Network Planning & Dimensioning.
  • WCDMA network design – Ericsson.
  • Huawei 3G Planning & Optimization.


Military Service

Exempted

Personal Information

  • Date of Birth: 02/18/77
  • Nationality: Egyptian
  • Marital Status: Married

Timeline

Business Development & Decision Support Manager

Etisalat Egypt
01.2021 - Current

Strategy Governance & Network Support Manager

Etisalat Egypt
01.2015 - 02.2020

Technical Product & Services and Terminals testing Manager

Etisalat Egypt
01.2012 - 01.2013

Technology Support Manager

Etisalat Egypt
02.2010 - 01.2015

Radio Planning Manager

Etisalat Egypt
02.2007 - 02.2010

Radio Planning Senior Team Leader

Vodafone Egypt
06.2006 - 10.2007

Bachelor of Communication & Electronics Engineering - Engineering

Cairo University
04.2001 - 06.1999

Radio Planning Specialist

Vodafone Egypt
06.2000 - 06.2006

Radio Installation Engineer

Alcatel Egypt
11.1999 - 04.2000
Sherif Ismail Mohamed Abd El Samei