SHERIF NAWAR
Commercial Director
Summary
Proven ability in implementing strategic initiatives, developing of market penetration techniques, competition/ market analysis; evaluating market response/ requirements to be communicated to various teams for accomplishment of business goals. Skilled in triggering growth by implementing leadership initiatives in dynamic business environments. Core expertise in development & implementation of strategic initiatives aimed at enhancement of market shares & revenues. Highly organized and client-focused, having outstanding skills in interacting with clients, understanding their requirements and accordingly devising customized solutions, thereby maintaining complete client satisfaction and creating repeat business opportunities. Adept at managing teams to work in sync with the company set parameters & motivating them for achieving business and individual goals. Leading, mentoring & monitoring the performance of team members to ensure efficiency in process operations & meeting of organizational goals. Visionary & decisive leader, noted for sound, practical management style and excellent organization, communication, presentation & interpersonal skills; Proven ability to lead and motivate large cross-functional and multi-cultural teams to maximize productivity.
Overview
18
18
years of professional experience
3
3
Certifications
1
1
Language
Work History
Commercial Director
Alrabee & Alsaif
09.2023 - 09.2024
- Drove strategic growth initiatives by analyzing market trends, leading to enhanced customer engagement and brand loyalty.
- Spearheaded the development and execution of comprehensive marketing strategies, significantly boosting product visibility and sales performance.
- Led cross-functional teams in optimizing operational efficiencies, resulting in improved resource allocation and reduced overhead costs.
- Established key performance indicators to assess departmental effectiveness, fostering a culture of accountability and continuous improvement.
Commercial Director
Sheta & Saif
03.2022 - 03.2023
- Developing and implementing commercial strategies
- Developing each product commercial need.
- Conducting thorough market research
- Ensuring that customer needs are being satisfied
- Develop strategic accounts.
- Creating techniques to attract prospective customers and keeping the current ones.
- Lead and manage several teams such as sales and customer service
- Building and maintaining relationships with clients and other organizations
- Monitoring commercial performance
- Owing the responsibly of the income statement for each product.
- Sheta &Saif was established in 1982 in Saudi Arabia. It is located in Riyadh, Jeddah, and Qassim Province. And offers various products from global electronics brands to serve customers in the Saudi Arabian market.
Business Development Director
Crystal GROUP
01.2021 - 02.2022
- Define/ implement strategies for identifying, evaluating and implementing new innovative growth opportunities. Set up go-to-market, commercial options and approaches, including identifying/ negotiating terms with potential partners.
- Collaborate with the senior leadership team in defining pricing strategies, preparing annual export and domestic budgets. Develop long-term marketing strategies & plans for the organization for accomplishing business targets.
- Coach the sales team in implementing sales strategies, plans and sales diagnostic measures aligned to collate market intelligence on competition and other market trends.
- Restructure business strategies based on collated market intelligence on competition and other market trends for enhancing market penetration across the target market segment.
- Interact with business partners, principals and represent the organization in key negotiations, agreements for effectively closing identified business deals.
GM – Sales & Marketing / Commercial Director
ELECTROSTAR GROUP
01.2018 - 11.2020
- As General Manager – Sales & Marketing
- Spearhead team efforts in managing sales and marketing activities of the organization in the field of Home Appliances (Electrostar, Haier) worth of 1,4 Billion EGP.
- Reengineer business strategies based on collated market intelligence on competition and other market trends. Render support to various annual product campaigns in coordination with the marketing team
- Enhance market penetration by setting up & managing an effective dealer network across the assigned territory. Interact & assist distributors in implementing localized marketing strategies & marketing campaigns for enhancing business generation
- Define Key Performance Indicators to monitor performance of individual team members. Organize performance reviews/ coaching sessions with team members based on business requirements.
- Enhance competencies of the sales team through implementation of career development and incentive schemes across the sales organization.
- Update business status to the senior management & other stakeholders using detailed reports/ presentations to enable effective decision-making.
- As Commercial Director
- Define/ implement strategies for identifying, evaluating and implementing new innovative growth opportunities. Set up go-to-market, commercial options and approaches, including identifying/ negotiating terms with potential partners.
- Collaborate with the senior leadership team in defining pricing strategies, preparing annual export and domestic budgets. Develop long-term marketing strategies & plans for the organization for accomplishing business targets.
- Coach the sales team in implementing sales strategies, plans and sales diagnostic measures aligned to collate market intelligence on competition and other market trends.
- Restructure business strategies based on collated market intelligence on competition and other market trends for enhancing market penetration across the target market segment.
- Interact with business partners, principals and represent the organization in key negotiations, agreements for effectively closing identified business deals.
- Accomplishments:
- Successfully enhanced sales and market share for Electrostar and Haier brands in the Egyptian market and accomplished ROI of 25%.
General Manager
ARAFA HOLDING (BRANDS FOR LESS)
04.2016 - 12.2017
- Developed and implemented strategies for Euromed (Brands for Less) investment worth of 100 MLE and enhance return on investment.
- Defined / implemented strategies aimed at retention or enhancement of existing market share across the assigned territory. Aligned long / short-term marketing and brand communication strategies to organizational business objectives.
- Developed annual marketing plans and new product marketing plans based on regional forecasts on expected sales volume and profit for existing and new products in collaboration with the senior management.
- Evaluated strategy and promotion programs including advertising, merchandising, and trade promotion programs through various status meetings aimed at restructuring business policies.
- Built and maintained productive business relationship with existing clients or prospects for identifying/ developing new business opportunities.
- Participated in research studies to assess areas of concern to provide appropriate directives to sales and brand management team for effectively resolving issues.
- Rolled out market segmentation/ penetration strategies pertaining to launch of new products and changing packages for accomplishing sales targets.
- Accomplishments:
- Enhanced market penetration by increasing total stores to 15 Retail Outlets instead of 9 in one year and accomplished ROI of 30%.
- Successfully closed dealings with Egypt Post and Egypt Telecom with 55 M LE as direct sales.
Sales & Marketing Director
SHAMS INDUSTRY (HISENSE)
01.2013 - 03.2016
- Focused on accomplishing profitable operation and growth of the Hisense by surpassing budgeted sales volumes, gross margins and the business objectives through a team of more than 65 persons.
- Worked on Retail, Wholesale Business and B2B for all Hisense line up in Egypt (LCD, Home Appliances and A/C).
- Accomplishments:
- Accomplished annual growth of an average of 60% YOY.
Sales Director
SAMSUNG ELECTRONICS
04.2010 - 12.2012
- Managed a team of more than 80 persons in catering to Retail, Wholesale and B2B business (Samsung) and implemented effective sales strategies and promotional programs.
- Coordinated TV & AV and HA business in Egypt by leading the Marketing, Business Development and Sales based on projected market forecasts and other related factors.
- Catered to customers like Carrefour, B-Tech, Smart homes, Raya, Mobinil, Vodafone, National Bank in Egypt including Egyptian Army forces, Steigenberger Hotel in Hurghada.
- Acquired business growth in Egypt in terms of Volume, M/S & Coverage and 31% No. 1 M/S (Dec 2012 GFK) starting from 15% in 2010.
Sales Director
BTC (PANASONIC)
12.2006 - 03.2010
- Led a team of 40 persons and managed various aspects of retail business, directs sales forecasting activities. Conducted market analyses to determine customer needs, price schedules, and discount rates.
- Set up, managed an effective channel network, and coordinated sales distribution by establishing sales territories, quotas, and goals as well as assigning sales territory to the sales representatives.
- Accomplishments:
- Significantly enhanced business generation implementation of proper merchandising techniques and the dealer loyalty program and through personal contact with the major accounts.
Education
Bachelor's Degree - Commerce
Alexandria University
01.1989
Skills
Strategic Planning
Certification
Certification / diploma, Managing Skills /Samsung Electronics, Egypt 2010
EARLIER ASSIGNMENTS (IN BRIEF)
- Regional Manager, Bahgat Group (Goldi), Cairo, Egypt, Jan 2002 – Oct 2006
- Regional Manager, Al-Jabr Trading Co.(Haier), KSA, May 1999 – Sep 2001
- Sales Supervisor / Regional Manager, Abdulatif Jamil, KSA, Oct 1993 – Apr 1999
Timeline
Commercial Director
Alrabee & Alsaif
09.2023 - 09.2024
Commercial Director
Sheta & Saif
03.2022 - 03.2023
Business Development Director
Crystal GROUP
01.2021 - 02.2022
GM – Sales & Marketing / Commercial Director
ELECTROSTAR GROUP
01.2018 - 11.2020
General Manager
ARAFA HOLDING (BRANDS FOR LESS)
04.2016 - 12.2017
Sales & Marketing Director
SHAMS INDUSTRY (HISENSE)
01.2013 - 03.2016
Sales Director
SAMSUNG ELECTRONICS
04.2010 - 12.2012
Sales Director
BTC (PANASONIC)
12.2006 - 03.2010
Bachelor's Degree - Commerce
Alexandria University