Sherif Shalaby

• Spearheaded sustainable development initiatives, integrating eco-friendly practices into real estate projects, reducing carbon footprint, and promoting environmental stewardship
• Implemented innovative smart city solutions, leveraging technology to enhance urban living experiences, optimize resource management, and improve overall efficiency
• Collaborated cross-functionally with internal teams and external stakeholders to ensure alignment with sustainability goals, fostering partnerships for community engagement and social impact
• Led strategic planning and policy advocacy efforts, driving the company’s commitment to sustainable urban development, while staying abreast of industry trends and regulatory frameworks
• Managed up to 4 projects per year.
• Kept municipal operations in compliance with city ordinances, state requirements and national laws.

• Shape and execute a comprehensive sustainability roadmap, seamlessly integrating smart city solutions into our real estate projects
• Oversee the implementation of sustainable infrastructure, transforming our developments into eco-friendly showcases
• From green roofs to energy-efficient systems, lead the charge in redefining real estate with environmental sensitivity
• Drive the infusion of smart technologies, ensuring that the developments are at the forefront of intelligent urban design
• From IoT integration to data-driven decision-making, pioneer innovations that elevate the developments
• Managing 6 individual projects simultaneously (Cairo, North Coast, Red Sea) for product lifecycle development

Spearheaded the development of two landmark first-home projects: "The City of Odyssia" - East Cairo (520 Acres) and "KEEVA" - West Cairo (170 Acres), achieving 100% sales across all phases launched within both projects

• Orchestrated comprehensive market research to define optimal product mixes, aligning findings with government regulations and land use restrictions
• Developed and disseminated compelling development briefs to all key stakeholders
• Steered the entire development process, fostering seamless collaboration with construction and development teams
• Developed and executed robust feasibility studies, ensuring financial viability and project success
• Diligently coordinated with consultants, negotiating favorable monetary and contractual terms
• Collaborated closely with sales and marketing departments to assess market demand, implement necessary adjustments for maximum market penetration, and drive efficient project launches
• Facilitated internal evaluation meetings with stakeholders to foster continuous improvement and innovation (R&D)
• Successfully led negotiations with sub-developers within the "Odyssia" project, resulting in the successful launch of multiple phases
• Achieved 100% sales across all phases launched within both projects, exceeding initial sales targets

Spearheaded the development and project management of "The City of Odyssia" - East Cairo (520 Acres)

• Drove project initiation, ensuring seamless alignment of development briefs with local regulations and governing laws
• Led the selection of a multi-disciplinary consultant team through a rigorous RFP process, negotiating comprehensive technical and financial contracts with both local and international firms
• Overseen the meticulous acquisition of all necessary ministerial decrees and licenses
• Facilitated effective communication and collaboration between the project team, marketing, and sales departments to define strategic development plans and optimize pricing strategies
• Monitored construction progress closely, evaluating contractor proposals and managing change orders (e.g., RFIs, Variations) to ensure project timelines and budgets were met
• Successfully spearheaded the development and launch of the "RARE" sub-project, achieving rapid and complete sell-out within a short timeframe

• Developed team communications and information for meetings
• Collaborated with team members to achieve target results
• Offered friendly and efficient service to customers, handled challenging situations with ease
• Actively listened to customers' requests, confirming full understanding before addressing concerns
• Conducted research, gathered information from multiple sources and presented results

• Analyzed marketing campaigns using key metrics and performance indicators
• Developed marketing plans based upon extensive research and prospects targeted
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement
• Managed branding campaigns and event marketing initiatives in print, video, web, and social media
• Coordinated staffing for various marketing events and industry conferences
• Completed and submitted monthly and yearly reports to support executive decision making
• Coordinated teams of design and implementation professionals to manage all project objectives
• Developed strategies to incorporate PR and media to further enhance brand and build market share
• Increased consumer retention by reactivating dormant consumers through retention campaigns

• Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters
• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers
• Preserved brand integrity by monitoring consistency and quality of marketing content
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
• Planned and executed events and marketing programs to increase qualified leads
• Developed innovative and targeted collateral to support overall branding objectives
• Shadowed meetings and observed marketing director to grow professional experience
• Helped with planning and hosting of marketing events

• Gathered data, incorporating into drawings, schematics, and maps
• Suggested process and technical design changes to improve performance and efficiency
• Checked technical designs and drawings for adherence to standards
• Facilitated and led site engineering projects relating to new or upgraded equipment, facilities, and quality initiatives

• Analyzed survey reports, maps, blueprints and other topographical and geologic data to plan infrastructure and construction projects
• Suggested process and technical design changes to improve performance and efficiency
• Checked technical designs and drawings for adherence to standards
• Applied engineering principles to troubleshooting and followed up on defined corrective actions to prevent reoccurrences