Shorouk Mahrous

• Part-time position to launch Product; Established a culture of continuous improvement, fostering innovation and technical excellence among team members.
• Conducted regular reviews of team performance metrics to identify areas for improvement and drive continuous optimization of product development efforts.
• Championed user-centered design principles, prioritizing customer needs in product development efforts by applying Web3 Infrastructure & Protocols.
• Facilitated effective communication among cross-functional teams, ensuring alignment on project objectives and timely delivery of milestones.

• Fully managing ERP team, from technical solutions about integrations to launching, and customer feedback.
• Defined product requirements and oversaw end-to-end product development lifecycle from ideation to launch in close cooperation with cross-functional team and internal stakeholders.
• Product roadmap and strategy, as well as managing product backlog and prioritized features, are based on business goals and customer needs, ensuring alignment with project timelines.

• Testing API and releases.
• Requirement gathering for new Features; product research & product client's requests.
• Main project: Creating Control Center UI for our product.
• Creating testing templates to ensure production quality for quality assurance.
• Track, measure, analyze, and communicate relevant KPIs, as well as product development progress, to key stakeholders.
• Conversation Design Engineering support.
• Led cross-functional teams to develop and execute product roadmaps aligned with business goals and customer needs.
• Communicated product vision, strategy, and progress to senior leadership and stakeholders to ensure alignment and successful execution of key initiatives.
• Main project: Building CLI for our open-source API for B2C BB.
• Worked on integrating and utilizing Conversational AI, such as Rasa open source, IBM Watson Assistant, and Cognigy.AI.

• Fully managing product Roadmap (ASANA), Backlog, and tickets (Clubhouse/shortcut).
• Technical Product Documentation (Confluence).
• QA features on Staging for Android, iOS, and iPad. Managed iOS and Android mobile teams.
• Mainly focused on creating quantitative metrics and dashboards for user behavior, feature metrics, and new features using Firebase and Data Studio.
• Created customer acquisition funnels to be triggered by Firebase events on mobile app (iOS, Android).

• Prepared OKRs and kept track of success metrics through sprint planning and C-level feedback iterations.
• Tasks covered requirement gathering, analysis, technical documentation, and Release/feature testing.

• Writhing Python scripts to pre-process data. Validate data consistency and availability from different endpoints to power BI.
• Creating Power BI reports and data migration to 365 Dynamics CRM.

The Digital Marketing and E-commerce data processing team was the main task. Client: Asos.

• Teaching Masters Modules (e.g.: Scientific Methods and Technical Writing, Ideation and Prototyping for Industrial Innovation, Programming Application Mobile Interaction).
• Double-blind reviews for PhD and master's thesis projects.
• Coach of EISlab for Industrial Innovation, Embedded Systems, and Human-Computer Interaction projects.

• Implements and supports 365 Microsoft Dynamics CRM.
• Performed as business analyst and enhance internal business processes.
• Designs and implements business cycles and workflows.
• Customized reports using various reporting tools -Participates in presales activities such as presenting demos and writing proposals.
• Optimized resource allocation by analyzing customer service metrics and adjusting strategies accordingly using findings from CRM database.