Summary
Overview
Work History
Education
Skills
Rowing
Timeline
Generic

Soha Mohamed Alaa

Yoga Teacher
Cairo,C

Summary

Driven professional eager to leverage technical skills and enhance capabilities within a dynamic team environment. Committed to continuous learning and growth, with a strong desire to contribute to collaborative projects that foster innovation and success. Passionate about tackling challenges and achieving results through effective teamwork and problem-solving. Prepared to make a meaningful impact in a forward-thinking organization.

Overview

18
18
years of professional experience
2
2
Languages

Work History

Yoga Teacher

Cairo
Cairo, Cairo Governorate
10.2016 - Current
  • Certified as a 200 hours yoga teacher for Hatha, Vinyasa, and Ashtanga styles from Akshi Yogashala School, Rishikesh, India, in October 2016.
  • Working as a yoga teacher since January 2017 in well-known gyms and yoga studios in Cairo.
  • Completed the 500 hours of yoga teacher training in 2018 from Akshi Yogashala School, Rishikesh, India, for the same yoga styles, plus yoga therapy.
  • Instructed students in breathing, meditation and yoga poses to improve strength and flexibility. Expanded knowledge of anatomy, alignment principles, and sequencing through continuous education and professional development opportunities.
  • Organized international yoga workshops, events led by international yoga teachers and therapists in Cairo.
  • I started the Yoga Tribe page on social media platforms, partnering with my sister, Yasmeen Alaa, to spread yoga awareness and arrange yoga retreats all over Egypt in 2018.
  • Arranging yoga retreats throughout the year, I made it to Nuba, Fayoum, Nuweiba, St. Catherine, Ras Sudr, Siwa, and other one-day events in Cairo.
  • I started hiking in Sinai’s mountains in 2019, then decided to mix yoga with hiking in the retreats, believing that yoga can really complement hiking in a good way and made the “Hike and Yoga Retreat” a fixed product for every year’s retreats.
  • Designed yoga therapy programs for special cases, helping them improve their quality of life and heal from injuries and traumas.
  • Designed yoga programs for seniors on chairs.
  • Worked in cooperation with physiotherapists, integrating yoga therapy as a part of rehabilitation programs.
  • I have been a part of the youth program by Cairo Water Sports as a youth and kids' yoga teacher in June 2024.

Jewelry Brand

Bohita
Cairo, Cairo Governorate
07.2016 - 02.2022
  • Started my own handmade jewelry brand "Bohita" in July 2016, handling all the production, marketing, sales and customer service for the brand.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Resolved problems, improved operations and provided exceptional service.

Freelancer Picture Editor

BBC Arabic
12.2014 - 01.2018
  • Worked with the BBC Arabic as a freelance picture editor from December 2014 to January 2017
  • Have a good background in the media production and film making as producing short films and reports, Coordinating and organizing live shooting and project managing.
  • Developed and maintained strong relationships with clients, vendors, and team members for seamless project execution.
  • Managed multiple projects simultaneously, meeting tight deadlines while maintaining high-quality results.
  • Led a team of editors to deliver high-quality work on schedule, resulting in increased client satisfaction rates.

Video editing department

Cairo News company (CNC)
12.2007 - 03.2016
  • Worked at Cairo News Company (CNC) in the video editing department, from December 2007 to March 2016.
  • I have been the head of the editing department since 2012.
  • Worked with: France 2, France 24, TV5, TF1, Swiss TV, ARTE, CNN, RT, Al Jazeera International, Al Jazeera Sport, Dubai Sport TV, beIN Sports, Al Kass TV, Dubai TV, Abu Dhabi Sport, LBC, Press TV, Al Alam TV, Al Dawleya TV, Qatar TV, MTV, iMedia Ethics.
  • Worked with Rhonda Shearer, an American award-winning journalist in the documentary field, who worked with The New York Times and BBC America.
  • I made news reports, program reports, interviews, and documentary films for those TVs and others.
  • Covered international political, sporting, and artistic events, conferences, demonstrations, meetings, championships, matches, and films, as well as other local events for those TVs and others. From 2008 to 2016.
  • I have been involved in documentary production for some projects.

Photographer / Reel Maker

Freelance
03.2020 - Current
  • Captured, edited, toned, and uploaded photographs for fashion, book covers, shows, plays, and food photography shoots.
  • Covered retreats, travel, and corporate events.
  • Planned and prepared for on-location and studio shoots.
  • Utilized natural and artificial lighting to capture desired images and maintain quality.
  • Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
  • Attended the creative studio lighting course by Abdallah Sabry in Photopia in January 2022.
  • I attended the light room color grading and retouching workshop by Mohamed Kattab in Photopia in February 2022.
  • Participated in the "Manhood Re-imagined, Retold" photography exhibition in 2022.
  • Attended digital and analog photowalks and talks by well known professional photographers.

Started Naqada - Sustainable Fashion Brand

Naqada
04.2020 - Current


  • Started Naqada, a sustainable fashion brand, in 2020.
  • Worked on choosing the designs from scratch, production, packaging, pricing, and customer service.
  • Handled the photoshoots of the brand and social media.
  • Developed marketing materials and campaigns to boost brand awareness and customer engagement.
  • Provided strategic direction for product development, resulting in high-quality offerings that resonated with customers'' needs and preferences.

Education

General Certificate - Literature Section

Ebn El-Nafis Language School
Cairo
07.2002

Creative studio lighting course - Photography

Photopia
Cairo
01.2022

Yoga teacher - Ashtanga vinyasa and Hatha yoga

Akshi Yogashala
India
11.2017

Yoga teacher - Ashtanga vinyasa and Hatha yoga

Akshi Yogashala
India
10.2016

B.Sc. - Fine Arts, Graphics Department (Illustrations & Animations)

Helwan University
Cairo
06.2007

Skills

  • FinalCut Pro 7

  • FinalCut Pro X

  • PhotoShop CS5

  • Illustrator CS5

  • Lightroom Classic

Rowing

Started rowing with Cairow watersports academy in 2024

Timeline

Started Naqada - Sustainable Fashion Brand

Naqada
04.2020 - Current

Photographer / Reel Maker

Freelance
03.2020 - Current

Yoga Teacher

Cairo
10.2016 - Current

Jewelry Brand

Bohita
07.2016 - 02.2022

Freelancer Picture Editor

BBC Arabic
12.2014 - 01.2018

Video editing department

Cairo News company (CNC)
12.2007 - 03.2016

General Certificate - Literature Section

Ebn El-Nafis Language School

Creative studio lighting course - Photography

Photopia

Yoga teacher - Ashtanga vinyasa and Hatha yoga

Akshi Yogashala

Yoga teacher - Ashtanga vinyasa and Hatha yoga

Akshi Yogashala

B.Sc. - Fine Arts, Graphics Department (Illustrations & Animations)

Helwan University
Soha Mohamed AlaaYoga Teacher