Accomplished Senior Product Manager with a proven track record at UBM Pharmaceutical, adept in competitive market analysis and project management. Excelled in developing brand strategies that enhanced market penetration, leveraging negotiation skills for cross-functional collaboration. Achieved significant brand growth through innovative marketing and public relations strategies.
1. Brand Strategy: Develop and implement comprehensive brand strategies to achieve business objectives.
2. Brand Positioning: Define and maintain the brand's unique value proposition, personality, and tone.
3. Brand Identity: Oversee the development and maintenance of brand guidelines, including logos, color palettes, and imagery.
4. Marketing Campaigns: Collaborate with cross-functional teams to develop and execute marketing campaigns that align with brand strategies.
5. Content Creation: Develop and curate high-quality content (e.g., social media, blog posts, videos) that resonates with the target audience.
6. Social Media: Manage and optimize social media presence, including content calendars, engagement, and analytics.
7. Competitor Analysis: Monitor competitor activity, identifying opportunities and threats to inform brand strategies.
8. Budget Management: Manage brand-related budgets, ensuring effective allocation of resources.
9. Performance Metrics: Track and analyze key performance indicators (KPIs) to measure brand health and campaign effectiveness.
Leadership
Active listening
Problem solving
Team work
Critical thinking
Time management
Creativity