Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Muhammad Taha

Muhammad Taha

E-Commerce And Digital Manager
Obour City

Summary

As a seasoned professional with over 12 years of experience in eCommerce and Digital Business, I specialize in creating and developing profitable eCommerce and online digital businesses.

I am not only capable of building your online business from the ground up, but I can also help you exceed your targets and achieve profitable growth. Throughout my career, I have gained proven experience in a multitude of multinational companies across various industries, including fashion, electronics, beauty, food, and beverage, and more. My approach to developing and multiplying businesses is highly efficient, compliant, and profitable. I have a record of accomplishment of building yearly E-JBPs and Activation plans for various business types, whether B2B, B2C, or D2C. I believe in continuous learning and development, combining my innate talent with ongoing education to deliver superior results. With my strong multitasking abilities and adaptable nature, I can easily take on new environments and challenges, ensuring a seamless transition for your business. I take immense pride in my work and have proudly served in reputable companies such as Samsung, L'Oreal, Souq.com, Halwani Brothers, and nefsak.com, Egypt's first online e-commerce startup. If you're looking to take your online business to the next level, I am confident in my ability to deliver the results you need. Let's work together to unlock your business's full potential.

Overview

12
12
years of professional experience
7
7
years of post-secondary education
3
3
Certifications

Work History

E-Commerce Channel Manager

Halwani Brothers Egypt
Cairo
05.2021 - Current

The primary objective of the job is developing e-commerce strategies to drive business growth, maximize revenue, and increase market share. The role requires collaborating effectively with different sales channels and supply chains, and brand teams to ensure the successful deployment of campaigns and the expansion and development of new markets. They also designed and launched offers in the online market, maximizing revenue from high-selling products, and enhancing the online visibility of the products.

Responsibilities include but are not limited to:

1- Spearheaded the annual business planning process for Halwani, defining targets and budgets to achieve business objectives.
2- Developed and executed a comprehensive strategy to increase website traffic and track competitor activities.
3- Led the planning and execution of marketing campaigns, optimizing return on investment by monitoring impressions, click-through rates, and conversions.
4- Conceptualized and executed impactful consumer campaigns on various online portals, optimizing cost per click and cost per thousand metrics.
5- Collaborated effectively with sales, supply chain, and brand teams to ensure smooth deployment of campaigns.
6- Successfully expanded and developed new markets through revenue-generating activities.
7- Championed the development of strategic start-ups to enhance the e-commerce ecosystem.
8- Developed and managed e-commerce profit and loss statements.
9- Maximized revenue from high-selling SKUs by effectively targeting the fastest-growing online customer base.
10- Planned and executed seasonal promotions for all occasions throughout the year.
11- Developed and launched compelling offers in the offline market to drive sales.
12- Increased online visibility of critical products by creating landing pages, banners, and other media assets.
13- Conducted comprehensive e-commerce forecasting to identify opportunities for adding new forms and promotion mechanics.

E-Commerce Channel Manager

L'Oréal
Cairo
03.2019 - 03.2021

The primary objective of the job was to oversee the development, management, and growth of a sustainable e-commerce channel, partnering with the pure players and the online beauty shops to achieve targeted sales revenue objectives through the amplification of L'Oréal brands' digital presence with their different identities.

Responsibilities included but are not limited to:

1- Spearhead and negotiate annual contracts with e-commerce associates.
2- Devise a comprehensive plan with KPIs and objectives to accomplish for each e-commerce associate.
3- Develop and execute a Go-to-Market strategy in partnership with cross-functional teams, including marketing, supply chain, IT, and sales.
4- Continuously identify novel e-commerce trends and opportunities for commercial growth and implement appropriate tactics to capture them.
5- Draft and deliver compelling product proposals to current and prospective e-commerce partners to drive sales and revenue.
6- Manage targeted sales events using insights from the marketing department to augment brand visibility and optimize sales performance.
7- Scrutinize and interpret e-commerce partner sales reports to identify strengths, weaknesses, and opportunities for business expansion, provide recommendations to the senior management team for weaknesses, and opportunities for business expansion, and provide recommendations to the senior management team.

Online Sales Manager

Samsung Electronics
01.2017 - 12.2018

The primary objective of the job was managing online sales accounts operations, supervising the online channel, developing annual contracts, maintaining competitive pricing, overseeing a diverse product portfolio, collaborating with other teams, managing promotions, setting and monitoring competitive strategies, and monitoring website activities to ensure the dominant online presence of the brand.

Responsibilities included but are not limited to:

1- Manage online sales accounts operations, including sales targets, inventory management, market share, promotions, margins, and other related activities.
3- Oversee the online channel and manage forecasting and sales force management, including coordination with distributors and warehouse visits across Egypt, both inside and outside Cairo.
4- Create annual contracts with the annual sales target and work to maintain RRP and develop sales promotions across online channels while managing conflict with other channels.
5- Search for and recruit new potential accounts to expand the company's online sales portfolio.
6- Manage a diverse product portfolio of over 60 SKUs for TV and Home Appliances.
7- Plan, select, and launch a yearly new lineup of products, while also working to maintain competitive pricing.
8- Collaborate with the Trade Team to provide timely analysis for Sell Thorough performance to maintain healthy stocks and limit price burning.
9- Work closely with the Corporate Marketing Team to plan for marketing activities and manage promotion through setting and applying a yearly marketing calendar for online accounts while considering the seasonality index.
10- Set and monitor competitive strategies to secure Samsung TV sales versus the competition.
11- Monitor website activities closely to ensure Samsung's domination of online presence versus the competition and ensure the latest digital assets are communicated on online accounts.

Seller Key Account Manager

Souq.com
Cairo
02.2016 - 12.2016

The primary objective of the job was managing and improving the performance of top sellers on Souq.com, The job involved developing relationships with sellers, providing consultancy and support, resolving issues, creating marketing plans, and taking action to improve performance of low-performing sellers.

Responsibilities included but not limited to:

1- Manage end-to-end relationships and performance for top souq.com Marketplace Sellers in the portfolio, including exceeding targets for revenue, listings, and customer experience metrics.
2- Act as a consultant for sellers to help them grow their business on souq.com.
3- Resolve seller issues by collaborating with internal and external teams to ensure customer satisfaction.
4- Set action plans and take the necessary steps with low-performing sellers on a weekly and monthly basis to achieve desired outcomes.
5- Collaborate with internal teams such as product management, pricing, customer service, and marketing to drive seller success and improve customer satisfaction.
6- Develop and implement strategies to increase seller engagement and retention.
7- Monitor marketplace trends and competitors to identify new growth opportunities for sellers and make recommendations for changes or improvements to the marketplace.
8- Analyze seller performance data and provide insights and recommendations to sellers to improve their sales and marketing strategies.
9- Conduct training sessions for sellers on best practices and marketplace policies to help them succeed on the platform.
10- Plan and execute seller events or webinars to foster community engagement and provide educational resources to support seller growth.
11- Develop and maintain a deep understanding of souq.com seller ecosystem and share knowledge and insights with internal and external stakeholders.

Business Development Manager

Souq.com
Cairo
06.2015 - 01.2016

The primary objective of the job was identifying and pursuing new business opportunities in the e-commerce marketplace. In this role, I work closely with internal teams to drive revenue growth and help Souq.com maintain its position as a leading e-commerce marketplace. My focus is on building long-term relationships with sellers and identifying opportunities for mutual success.

Responsibilities included but not limited to:

1- Conducting thorough research to identify potential sellers and staying informed about industry trends and news.
2- Prospecting and building relationships with prospective sellers and business development managers through in-person meetings and phone appointments.
3- Managing and updating contact information and data in the company's CRM system to ensure accuracy and completeness of information.
4- Prioritizing targets based on potential value and degree of difficulty in acquiring them.
5- Developing and managing a schedule of sales workshops, both onsite and offsite, to educate sellers on the benefits of working with Souq.com.
6- Maintaining confidentiality of the organization's proprietary information.
7- Coordinating marketing efforts by obtaining promotional and discount offers from sellers that can be promoted to existing customers.

Category Manager

nefsak.com
Cairo
07.2013 - 01.2015

The primary objective of the job involved setting up a plan for forecasted-category sales, applying the plan to targeted suppliers, handling business proposals, setting profit margins and SKU categorization on the website, managing the process of supplier account creation, planning the marketing action plan, and managing the execution with the social media and online marketing team.

Responsibilities included but not limited to:

1- Developing a comprehensive plan for projected category sales, including identifying potential suppliers in the market.
3- Determining profit margins and establishing SKU categorization for the website to optimize sales.
4- Overseeing the supplier account creation process within the system, from initial set-up to product launch.
5- Creating a marketing action plan to promote category sales and collaborating with the social media and online marketing team to execute the plan.
6- Demonstrating exceptional account management and analytical skills to drive category growth.
7- Conducting market research and competitor analysis to stay up to date on industry trends and emerging products.
9- Negotiating with suppliers to secure the best prices and terms for the company.
10- Developing and maintaining relationships with key suppliers, ensuring they meet or exceed service level agreements.
12- Analyzing category performance metrics such as sales, margin, inventory, and customer feedback, and using data-driven insights to make strategic decisions.
13- Developing and implementing category-specific promotions and marketing campaigns to drive traffic and sales..
15- Continuously monitoring the quality and accuracy of product data, ensuring that product descriptions, pricing, and images are up-to-date and consistent across all channels.
16- Identifying opportunities for process improvements and cost savings within the category management function and working with other teams to implement these changes.

Business Developer

nefsak.com
Cairo
04.2012 - 01.2015

The primary objective of the job included market analysis to identify missing products, sourcing new suppliers using multiple outreach methods, negotiating profitable deals, and maintaining strong supplier relationships.

Job Responsibilities included but not limited to:

1- Conducting comprehensive market analysis to identify gaps in our product offerings and formulate strategies to address those gaps.
2- Proactively seeking out new suppliers that offer the products we need, using a variety of outreach methods such as cold e-mails, cold-phone calls, help tickets on the website, and in-person visits.
3- Skillfully negotiating with interested suppliers to secure profitable deals and establish long-term partnerships that benefit both parties.
4- Diligently following up with suppliers to ensure that any issues are quickly resolved and all business needs are met to their satisfaction.
5- Demonstrating a steadfast commitment to maintaining strong supplier relationships, providing outstanding service, and maximizing profitability for nefsak.com.
6- Continuously monitoring industry trends and keeping up-to-date on emerging products and suppliers in order to remain competitive in the marketplace.
7- Developing and implementing innovative solutions to streamline supplier management, improve operational efficiency, and enhance customer satisfaction.
8- Analyzing sales data and supplier performance metrics to identify areas for improvement and implement changes to optimize sales and profitability.
9- Providing training and guidance to other team members, such as sales associates, to help them develop their supplier management and negotiation skills.
10- Representing nefsak.com at industry events and trade shows to build relationships with suppliers and stay informed about industry trends and innovations.
11- Collaborating with cross-functional teams to develop and execute strategic initiatives that drive business growth and enhance profitability.

Content Manager

Hindawi Publishing Corporation
Cairo
12.2010 - 10.2011

The primary objective of the job primarily involved uploading and revising XML files and PDFs on the local website, the Online Delivery System (ODS), and through FTP, as well as updating database records for published articles. The Content Manager also creates HTML files for new Calls for Papers, works with the Customer Relations and Marketing departments, and follows established protocols and procedures to ensure accuracy and quality. Overall, the Content Manager is responsible for managing content on various platforms and ensuring the smooth and efficient publication of new content.

Job Responsibilities included but not limited to:

1- Skillfully uploading the XML file to the local website in test mode and carefully reviewing it with the PDF to ensure accuracy and completeness.
2- Expertly using FTP to upload the final PDF to the website, carefully following established protocols and procedures to ensure the highest quality publishing standards are met.
3- Diligently uploading the XML file to the Online Delivery System (ODS) and meticulously updating the journal volume to ensure prompt, accurate, and reliable publication.
4- Responsibly updating the database record for all published articles, ensuring that accurate and up-to-date information is available for internal and external stakeholders.
5- Creatively developing an HTML file for new Calls for Papers and sending it to the copy editing team for final refinement.
Responsively collaborating with the Customer Relations Unit and Marketing department to proactively inform them of any new 6- Call-for-Paper opportunities and ensure seamless communication and collaboration.

Education

MBA - Digital Transformation

ESLSCA University , Cairo, Egypt
Apr.2023 - Current

Bachelor's Degree - Foreign Trade Economics

Helwan University
01.2005 - 01.2008

Certificate, Stock Market -

Cairo University, Cairo
01.2007 - 01.2008

School of Continuing Education - Accounting And Finance

The American University
01.2005 - 01.2008

Skills

    E-Commerce

undefined

Certification

Pulling in the Same Direction

Additional Information

  • Honors-Awards, Readers' Award.Graduation Project (The Top 10 List)Best Comedian

Timeline

ESLSCA University - MBA, Digital Transformation
Apr.2023 - Current
E-Commerce Channel Manager - Halwani Brothers Egypt
05.2021 - Current
E-Commerce Channel Manager - L'Oréal
03.2019 - 03.2021
Online Sales Manager - Samsung Electronics
01.2017 - 12.2018
Seller Key Account Manager - Souq.com
02.2016 - 12.2016
Business Development Manager - Souq.com
06.2015 - 01.2016
Category Manager - nefsak.com
07.2013 - 01.2015
Business Developer - nefsak.com
04.2012 - 01.2015
Content Manager - Hindawi Publishing Corporation
12.2010 - 10.2011
Cairo University - Certificate, Stock Market,
01.2007 - 01.2008
Helwan University - Bachelor's Degree, Foreign Trade Economics
01.2005 - 01.2008
The American University - School of Continuing Education, Accounting And Finance
01.2005 - 01.2008
Muhammad TahaE-Commerce And Digital Manager