Muhammad Taha
E-Commerce Senior Business Manager
Obour City,Cairo
Summary
I architect sustainable digital growth for brands that refuse to stand still, transforming fragmented online channels into high-performing, high-GMV profit centers. In the fast-paced world of e-commerce, strategies expire faster than trends, but what endures is a solid commercial foundation built on data analytics, operational excellence, and customer-centricity. For over 14 years, I have served as a strategic partner and growth catalyst for global market leaders like L'Oréal, Samsung, and ARMA Group. Whether leading an internal division or consulting for an external partner, I bring the same rigor: actionable insights, not just theory.
Core Competencies
- E-Commerce & Retail: Omnichannel Strategy, D2C & B2B Sales, Marketplaces (Amazon, Noon, Talabat), Joint Business Planning (JBP), Digital Shelf Optimization.
- Leadership & Strategy: P&L Management, Gross Merchandise Value (GMV) Growth, Go-to-Market (GTM) Strategy, Cross-Functional Team Leadership, Business Development.
- Digital & Technical: Conversion Rate Optimization (CRO), Customer Acquisition Cost (CAC) Reduction, Customer Lifetime Value (CLV), Performance Marketing, ROAS Optimization, Data Analytics.
Overview
29
29
Certificates
6
6
years of post-secondary education
16
16
years of professional experience
2
2
Languages
Work History
E-Commerce Business Manager
Arma Group
Cairo, Cairo
11.2025 - Current
- Partnered on digital transformation and commercial strategy for ARMA Group’s diverse portfolio of market-leading FMCG brands, accelerating growth across B2B and direct-to-consumer channels.
- Directed e-commerce roadmap strategy and execution to grow market share and strengthen online visibility for key brands including crystal qaleyya elhanim hla and almomtaz.
- channel management: coordinating end-to-end operations for B2B digital platforms and B2C marketplaces (Talabat, Breadfast, Amazon, Noon, etc.) and (Maxab, Talabeya, Kenzz, etc.), ensuring optimal product availability and listing quality.
- Consistent brand presence across digital shelf for household names such as Crystal, Qaleyya, and Hla, with stronger competitive positioning in edible oils and fats categories. Improved pricing strategy and promotional calendar alignment through sales KPI, ROAS, and customer analytics review.
- Coordinated efforts across supply chain, marketing, and sales teams to streamline fulfillment logistics and improve customer experience.
- Creating Win-Win Account Management Strategy for the team with customers to build connections and nurture relationships.
- Negotiated contracts with Partners favorable terms for the company while maintaining strong relationships.
- Negotiated contracts with suppliers and vendors, securing favorable terms for the company while maintaining strong relationships.
- Streamlined business processes by implementing new project management tools and techniques.
- Achieved significant cost savings by renegotiating contracts and optimizing supply chain logistics.
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
- Successfully managed organizational change initiatives, minimizing disruptions to daily operations while achieving desired outcomes.
E-Commerce Channel Manager
Halwani Brothers Egypt
Cairo, Cairo
05.2021 - 10.2025
- Developed and delivered e-commerce strategies that reinforced business growth, revenue expansion, and market share gains.
- Coordinated with sales, supply chain, and brand teams to support campaign deployment and market expansion.
- Drove higher revenue using high-selling products and enhanced online visibility through online offer launch.
- Defined and delivered clear annual business plans for Halwani by creating targets and budgeting tied to business goals.
- Expanded website traffic and tracked competitor activity using focused strategy development.
- Conducted regular performance reviews of channel partners to identify areas of improvement and growth potential.
- driving improved return on investment through marketing campaign oversight of impressions click-through rates and conversions.
- Optimized consumer campaign performance across online portals by overseeing cost per click and cost per thousand metrics.
- Streamlined campaign rollout by coordinating closely with sales, supply chain, and brand teams.
- Drove entry into new markets through revenue-producing initiatives.
- Provided support for strategic start-ups advancing e-commerce ecosystem growth.
- Managed e-commerce profit and loss statements to support performance tracking.
- 12. generated revenue gains from high-selling SKUs via targeted efforts toward fastest-growing online customer base.
- managed year-round seasonal promotion coverage across all occasions.
- Created offline offers that supported sales growth.
- increased visibility for priority products using landing page banners and media assets.
- Discovered opportunities for new forms and promotion mechanics by leveraging e-commerce forecasting.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Established profitable pricing strategies tailored to unique needs within different channels or market segments.
E-Commerce Channel Manager
L'Oréal Egypt
Cairo, Cairo
03.2019 - 03.2021
- Drove sales revenue outcomes through growth of sustainable e-commerce channel, partnership with pure players and online beauty retailers, and expanded digital presence for L'Oréal brands across distinct identities.
- Annual contracts with e-commerce associates negotiated to support business priorities and partnership continuity.
- Create e-commerce associate strategy outlining objectives and KPIs per role
- Coordinate and deliver go-to-market strategy by partnering with cross-functional marketing, supply chain, IT, and sales stakeholders.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- regularly assess new e-commerce trends and opportunities for commercial growth and execute targeted tactics to capture them.
- Sales and revenue growth resulted from strong product proposals for current and prospective e-commerce partners.
- Improved brand visibility and sales performance through targeted sales events guided by marketing insights.
- Analyzed and interpreted e-commerce partner sales reports to identify strengths, weaknesses, and opportunities for business expansion, delivering recommendations to senior management.
- Coordinated sales activities with partners and resellers to identify and close new business.
Online Sales Manager
Samsung Electronics
Cairo, Cairo
01.2017 - 12.2018
- Strong brand visibility across online channel was maintained through account operations, competitive pricing, promotions, product portfolio oversight, cross-functional alignment, competitive strategy tracking, and website activity review.
- Online sales account performance improved through careful management of sales targets, inventory, market share, promotions, margins, and related activities.
- Strong online channel performance through forecasting, sales force management, distributor coordination, and warehouse visit planning across Egypt, inside and outside Cairo.
- Annual contracts align with annual sales targets, RRP stays maintained, and online sales promotions progress through active conflict management across channels.
- - Expanded online sales portfolio through recruitment of new account opportunities. - Maintained strong product coverage across over 60 SKUs in TV and home appliance categories. - Supported accurate product and account operations for smoother sales execution.
- Yearly new product lineup launches and competitive pricing maintenance drive market readiness and product appeal.
- work with trade team to provide timely analysis for sell-through performance, supporting healthy stocks and limiting price burn.
- Consistent online promotion planning came from yearly marketing calendar aligned with seasonality index and corporate marketing priorities.
- Protected Samsung TV sales by tracking competitor moves and driving competitive response actions.
- oversee website activities closely to maintain samsung dominance of online presence versus competition and publish latest digital assets on online accounts.
- Implemented and managed online sales strategies, strengthening customer engagement and driving revenue growth.
- Assessed market trends and consumer behavior to improve product offerings and promotional campaign execution.
- Monitored key performance indicators to assess effectiveness of sales strategies and identify areas for improvement.
Top-Seller Key Account Manager
Souq.com
Cairo, Cairo
02.2016 - 12.2016
- Improved seller performance on Souq through relationship management, consultancy, issue resolution, marketing plan development, and targeted actions for low-performing sellers.
- Exceeded revenue, listing, and customer experience targets through strong management of end-to-end relationships and performance for top Souq marketplace sellers.
- Business growth for sellers advances through consulting support on Souq.
- Resolved seller issues through collaboration with internal and external teams, improving customer experience and satisfaction.
- implement action plans and perform necessary interventions with low-performing sellers weekly and monthly to achieve desired outcomes.
- Coordinate with internal teams such as product management, pricing, customer service, and marketing to advance seller success and enhance customer satisfaction.
- Design and deploy strategies to increase seller engagement and retention.
- analyze marketplace trends and competitors to identify new growth opportunities for sellers and recommend marketplace changes.
- Seller sales and marketing strategies improve through clear insights and recommendations based on performance data.
- Maintain Seller success grows through training on best practices and marketplace policies. Additional seller support initiatives receive timely assistance as needed.
- Develop and run seller events or webinars to foster community engagement and enable access to educational resources for seller growth.
- Build and sustain deep understanding of souq seller ecosystem while communicating knowledge and insights with internal and external stakeholders.
- Tailored sales pitches to address unique challenges and needs of each key account, improving conversion rates.
- Developed customized proposals for potential clients, demonstrating the value of the company's products and services.
Business Development Manager
Souq.com
Cairo, Cairo
06.2015 - 01.2016
- Revenue growth and marketplace expansion improved through new business opportunities, cross-functional alignment, and lasting seller relationships. Souq leadership support in e-commerce strengthened through relationship management and collaboration toward mutual success with sellers.
- carrying out thorough research to identify potential sellers and tracking industry trends and news.
- lead generation and relationship-building with prospective sellers and business development managers through in-person meetings and phone appointments.
- maintaining and updating contact information and data across company crm system to ensure accurate, complete information.
- prioritizing targets according to value potential and acquisition challenge.
- planning and managing schedule of sales workshops onsite and offsite to educate sellers on advantages of working with souq.
- protecting confidentiality of organizational proprietary information.
- coordinating marketing initiatives by sourcing promotional and discount offers from sellers for promotion to existing customers.
- Formed strategic partnerships to strengthen market presence and accelerate revenue growth.
- Analyzed market data to uncover emerging trends and expansion opportunities.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Category Manager
Nefsak.com
Cairo, Cairo
07.2013 - 01.2015
- Category sales planning produced aligned supplier targeting, business proposal handling, profit margin strategy, SKU organization on website, supplier account setup, and marketing action coordination with social media and online marketing teams.
- Category sales plans reflected market and supplier research along with structured category development. Sales performance improved through profit margin controls and clear SKU categorization on website. Supplier account setup moved smoothly from initial configuration through product launch.
- Category promotion progressed through marketing action planning and execution support with social media and online marketing teams.
- Category growth expanded through account management and analytical support. Category direction stayed aligned with industry trends and new products through market research and competitor analysis. Favorable price and term outcomes resulted from supplier negotiations for company.
- Supplier relationships remained aligned with service level agreement expectations through ongoing relationship management. Strategic decisions were informed by category performance data, including sales, margin, inventory, and customer feedback. Traffic and sales increased through category promotions and marketing campaigns.
- Product data quality stayed current across channels through ongoing review of descriptions, pricing, and images. Process improvements and cost savings were identified within category management and implemented with support from other teams.
- Drove innovation in product selection, introducing items that captured emerging market trends.
- Fostered positive work atmosphere by acting and communicating collaboratively with Suppliers.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Captured new Suppliers by optimizing business strategies and launching products to diversify offerings.
Business Developer
Nefsak.com
Cairo, Cairo
04.2012 - 01.2015
- Performed market analysis efforts that identified product gaps and strengthened sourcing strategy.
- Broadened supplier pipeline through cold emails, cold calls, website tickets, and in-person visits.
- Profitable supplier agreements resulted from disciplined negotiation and relationship building. Quick supplier follow-up delivered fast issue resolution and supported business continuity.
- Developed and maintained supplier relationships that supported reliable service and improved profitability for the company.
- industry monitoring identified emerging products and suppliers to support competitiveness.
- Process improvements, simplified supplier management, and improved efficiency contributed to stronger customer satisfaction.
- Highlighted improvement areas through sales data and supplier performance reviews, enabling targeted profitability actions.
- Led facilitated training for sales associates, enhancing supplier management and negotiation capability across team members.
- Stronger supplier relationships came from active participation in industry events and trade shows, which kept market knowledge current. Growth and profitability improved through cross-functional collaboration on strategic initiatives.
- Increased revenue growth by developing tailored solutions for customers grounded in unique needs and requirements.
- Oversaw key account portfolio, maintaining consistent communication while ensuring prompt resolution of issues or concerns that arose.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Led negotiations with key stakeholders, securing favorable terms for the organization.
- Negotiated, prepared, and signed contracts with clients.
Content Manager
Hindawi Publishing Corporation
Cairo, Cairo
12.2010 - 10.2011
- Coordinated content publishing by managing XML and PDF uploads and revisions for local website online delivery system (ODS) and FTP, and maintaining database records for published articles.
- Authored HTML files supporting new Calls for Papers and delivered files to copy editing team for review and final updates.
- Examined XML uploads in test mode alongside PDF files to ensure accuracy and completeness before publication.
- Accurate final PDF delivery through FTP supported publishing workflow and compliance with established procedures. Current journal volume details in ODS helped keep publication records reliable and up to date.
- Partnered with customer relations and marketing teams to relay new call-for-paper opportunities and strengthen communication clarity.
- Organized, consistent publication workflows resulted from management of content across multiple platforms. Accurate article publishing records resulted from coordinated updates across local website ODS and FTP.
- Compiled XML files in test mode, then compared with PDF files to ensure content quality prior to release.
- Processed final PDF uploads using FTP while following publishing procedures and quality standards.
- Managed database records for published articles, supporting up-to-date information for internal and external stakeholders.
- Streamlined HTML file creation for calls for papers while coordinating review with copy editing team.
- Coordinated with customer relations and marketing to promote call-for-paper opportunities and enable cross-functional workflow.
- ensured accurate content publishing across local websites, ODS, and FTP by updating XML, PDFs, and database records.
- Published article records remained current through database updates and ODS journal volume revisions. HTML files for new calls for papers moved through copy editing for final review.
- Ensured precise content release through XML and PDF file review in test mode before publication.
Education
MBA - Global Business Management
ESLSCA University
Cairo, Egypt Apr.2023 - Current
Bachelor of Science - Foreign Trade Economics
Helwan University
Cairo 01.2005 - 01.2008
Skills
Omnichannel Strategy
D2C & B2B Sales,
Marketplaces (Amazon, Breadfast, Noon, Talabat)
Joint Business Planning (JBP)
Digital Shelf Optimization
P&L Management
Gross Merchandise Value (GMV) Growth
Go-to-Market (GTM) Strategy
Cross-Functional Team Leadership
Business Development
E-commerce platform management
Conversion Rate Optimization (CRO)
Customer Acquisition Cost (CAC) Reduction
Customer Lifetime Value (CLV)
Performance Marketing
ROAS Optimization
Data Analytics
Certification
Master of Business Administrations, ESLSCA University
Additional Information
- Honors-Awards, Readers' Award.Graduation Project (The Top 10 List)Best Comedian
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
E-Commerce Business Manager
Arma Group
11.2025 - Current
MBA - Global Business Management
ESLSCA University
Apr.2023 - Current
E-Commerce Channel Manager
Halwani Brothers Egypt
05.2021 - 10.2025
E-Commerce Channel Manager
L'Oréal Egypt
03.2019 - 03.2021
Online Sales Manager
Samsung Electronics
01.2017 - 12.2018
Top-Seller Key Account Manager
Souq.com
02.2016 - 12.2016
Business Development Manager
Souq.com
06.2015 - 01.2016
Category Manager
Nefsak.com
07.2013 - 01.2015
Business Developer
Nefsak.com
04.2012 - 01.2015
Content Manager
Hindawi Publishing Corporation
12.2010 - 10.2011
Bachelor of Science - Foreign Trade Economics
Helwan University
01.2005 - 01.2008
Master of Business Administrations, ESLSCA University
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