Tamer Mohsen EL Masry
Cairo,Egypt
Summary
Digital transformation specialist with extensive expertise in search and seizure, troubleshooting and problem resolution, staff education and training, and communications skills. Proven track record in digital channel management, website optimization, customer retention, data analytics, project management, SEO strategies, CMS platforms (WordPress), UAT (User Acceptance Testing), and KPIs tracking. Adept at driving digital enhancements to achieve business objectives and committed to continuous improvement through innovative solutions.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Digital Channel - Senior Officer
Credit Agricole
Cairo
03.2017 - 03.2025
- Launched the new Re-vamp website of Credit Agricole Egypt on 10/11/2024 which is a new milestone achieved
- Implemented and developed operational standards, policies and procedures
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities
- Responsible of Credit Agricole Egypt website using “WordPress” for the current website and responsible for the revamping new website “under construction” with Link development handling all tickets raised with the vendor using Jira system
- Asses all the required features needed for the new website and eliminating all the bugs faced in the current website from workflow – rules and conditions – automation to plugins needed to optimize and time saving to reach better performance
- Responsible of Credit Agricole Bank website updates “back end” using WordPress tool
- Assist in achieving Digital KPIs across channels
- Daily Update website product pages, news, rates, content with other departments project owner
- Enhance the website rating in search engines by making the the website SEO ready and applying it in the Revamp website “still under enhancement” with the vendor
- Running UAT for any new website enhancements or upgrades
- Prepares Google Analytics reports and other Web analytics to measure results
- Support other team members in SMS registration tasks
- "Digital transformation”
- "Website optimization"
- "Customer retention"
- "Data analytics"
- "Project management"
- "SEO strategies"
- "CMS platforms (WordPress)"
- "UAT (User Acceptance Testing)"
- "KPIs tracking"
Multi-Channel Support Center
Credit Agricole
Cairo
12.2008 - 02.2017
- Managed customer relations on ongoing basis to maximize customer retention
- Answered product and service questions, suggesting other offerings to attract potential customers
- Built long-term, loyal customer relations by providing top-notch service and detailed order, account, and service information
- Handling all clients written requests (Related to Visa Credit Card)
- Handling emails that come from all branches (Related to Visa Credit Card)
- Handling website leads
- Handling website emails (www.ca-egypt.com)
- Assisted in the implementation of new CRM and suggested additions to automate process
- Handling all complains and to solve them from my side or to route it to the concerned departments through CRM
- Handling SMS process
- Give a full training to the new comers, evaluate them and report directly to my manager
- Provided accurate information about promotions, customer programs, and products, helping drive high customer retention
Education
Bachelor of Commerce - English Section
Ain Shams University
01.2004 - 01.2008
Skills
- Search and seizure
- Troubleshooting and problem resolution
- Staff education and training
- Communications Skills
- Presentation Skills
- Time management
- Digital channel management
- Digital enhancements
- Digital transformation
- Website optimization
- Customer retention
- Data analytics
- Project management
- SEO strategies
- CMS platforms (WordPress)
- UAT (User Acceptance Testing)
- KPIs tracking
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Certification
- Data analysis course using M.excel and Power BI, IMP, 02/01/22, https://imanagementpro.com/en-eg/
- FinTech Course from EBI- CBE 2021, 01/01/21
- SEO 'Search Engine Optimization' course, DM Arts
- Digital Media Planning and Analytics course, 03/01/17
- The Choice 'Time Management', Logic – Training and HR development, 06/04/15
- Microsoft excel 2010 – intermediate course, Global knowledge, 04/01/14
- Internal Customer service, Dale Carnegie Training, 04/01/16
- Banking, Finance and Risk Management Diploma, Eslsca, 04/01/16
- Compliance financial security, FIDES, & Fraud advanced training, American University, 05/01/11
- Kick predictive project management, PMI, 08/01/24
- Kick off Agile Project management, PMI, 08/01/24
Custom
- Running
- Swimming
- Parachuting
- Kite surf
- Reading books related to personal development
- Watch videos related to technology
Personal Information
Title: Digital Channel Senior Officer
Timeline
Digital Channel - Senior Officer
Credit Agricole
03.2017 - 03.2025
Multi-Channel Support Center
Credit Agricole
12.2008 - 02.2017
Bachelor of Commerce - English Section
Ain Shams University
01.2004 - 01.2008
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