Summary
Overview
Work History
Education
Skills
Reading
Accomplishments
Software
Timeline
Generic
Tamer Fares

Tamer Fares

TCM & Merchandising Lead
Giza

Summary

For over seventeen years, I've thrived in the dynamic world of Merchandising and Trade Category Management (TCM). Throughout this journey, I've cultivated a deep understanding of what makes product categories flourish. My passion lies in meticulously analyzing customer needs and translating those insights into actionable merchandising strategies. Collaboration is the cornerstone of my approach. I've honed my skills in fostering strong relationships with all stockholders, ensuring open communication and a shared vision for success. This collaborative spirit extends to internal teams as well. I believe effective communication across departments, from buyers to marketing, is vital for creating a seamless shopping experience. Data analysis is another powerful tool in my merchandising arsenal. Over the years, I've become adept at leveraging data to optimize product assortment and placement. This data-driven approach ensures that merchandising decisions are not just creative, but demonstrably impactful, driving measurable growth in sales and profitability. My experience extends beyond just strategy development. I've actively participated in implementing these strategies, overseeing product selection, and managing inventory to ensure optimal stock levels. Witnessing the positive impact of these strategies on customer behavior and business results is what truly fuels my passion for this field. If you're looking for a seasoned merchandising professional with a proven track record in TCM, I'm confident I can bring significant value to your team.

Overview

18
18
years of professional experience
5
5
years of post-secondary education
2
2
Languages

Work History

TCM & Merchandising Lead

Lipton Tea
Egypt
01.2023 - Current

Merchandising Lead

Lipton Tea
01.2022 - 12.2022

Modern Trade Merchandising Manager

Unilever
07.2016 - 12.2021

Customers Merchandising Manager

Unilever
08.2015 - 06.2016

Merchandising Account Manager

Unilever
12.2014 - 07.2015

Senior Supervisor

Unilever
06.2013 - 11.2014

Merchandising Supervisor

Unilever
03.2010 - 05.2013

Sales Executive

Unilever
01.2009 - 02.2010

Merchandiser

Unilever
Cairo
03.2006 - 12.2008

Education

Bachelor of Law - Law

Cairo University
Faculty Of Law
10.1999 - 10.2004

Skills

Excellent Effective Communication and Active Listening

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Reading

Reading is a fantastic way to learn new things, relax, and be entertained.

I love reading books, Books are a wonderful way to explore different worlds, ideas, and experiences. They can be a source of knowledge, entertainment, and inspiration.

Development books cover a wide range of topics that can help to improve myself in various aspects of life.

Personal development: These books focus on self-improvement and growth. They can help us develop our goals, improve our habits, and build our self-esteem.

Accomplishments

· Supervised team of more than 200 staff members.

· Collaborated with a team of 10 in the development of NewsPage.

· Achieved Bushfire through effectively helping with Shopper & Customer Marketing Team.

· Achieved Schemes through effectively helping with Shopper & Customer Marketing Team.

· Achieved Soft POSM Plan through effectively helping with Marketing Team.

· Achieved Hard POSM Plan through effectively helping with Marketing Team.

· Collaborated with a team of 25 in the development of Merchandising Direct Coverage Project (12K Customer).

· Collaborated with a team of 30 in the development of Indirect Project (4500 Customer).

· Resolved Planogram issue through Creating One Pager Profile for Each Channel.

Software

Microsoft office

Power BI

Timeline

TCM & Merchandising Lead

Lipton Tea
01.2023 - Current

Merchandising Lead

Lipton Tea
01.2022 - 12.2022

Modern Trade Merchandising Manager

Unilever
07.2016 - 12.2021

Customers Merchandising Manager

Unilever
08.2015 - 06.2016

Merchandising Account Manager

Unilever
12.2014 - 07.2015

Senior Supervisor

Unilever
06.2013 - 11.2014

Merchandising Supervisor

Unilever
03.2010 - 05.2013

Sales Executive

Unilever
01.2009 - 02.2010

Merchandiser

Unilever
03.2006 - 12.2008

Bachelor of Law - Law

Cairo University
10.1999 - 10.2004
Tamer FaresTCM & Merchandising Lead