Digital Marketing Director
Palm Hills Developments
07.2021 - Current
Tarek Ibrahim
Digital Marketing Director
Timeline
Bachelor Of Business Administration And Management - Marketing
British University InEgyot
High School Diploma -
American International School in Egypt
Work History
Digital Marketing Director
Palm Hills Developments
07.2021 - Current
- Increased brand visibility by developing and executing comprehensive digital marketing strategies.
- Enhanced customer engagement through targeted social media campaigns and content creation.
- Coached junior team members on best practices, contributing to their professional growth within the organization.
- Implemented A/B testing methodologies to optimize conversion rates on key website elements such as CTAs, images, and headlines.
- Managed digital advertising budgets, ensuring efficient allocation of resources for optimal ROI.
- Implemented effective PPC campaigns, driving significant increases in traffic and conversions.
- Ensured consistent messaging across all channels by overseeing creative development processes.
- Fostered strong relationships with external agencies, vendors, and partners to ensure successful collaboration on joint projects.
- Led a team of marketing professionals to deliver high-quality digital initiatives for optimal results.
- Partnered with sales teams to develop cohesive strategies that aligned with overall business objectives.
- Developed innovative content strategies to position the company as an industry leader.
- Analyzed key performance indicators, continually refining tactics for maximum effectiveness.
- Optimized website performance and user experience through strategic SEO implementation.
- Utilized data-driven insights to refine targeting strategies and improve overall campaign performance.
- Improved lead generation by designing and implementing email marketing campaigns.
- Collaborated with cross-functional teams to ensure seamless integration of marketing efforts.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
Overview
4
4
years of professional experience
4017
4017
years of post-secondary education
Education
Bachelor Of Business Administration And Management - Marketing
British University InEgyot
Cairo, EgyptHigh School Diploma -
American International School in Egypt
Cairo, EgyptSkills
- Digital Marketing
- UI/UX
- SEO/ SEM
- Marketing automation
- Paid advertising
- Influencer marketing
- Customer segmentation
- Mobile marketing
- Google analytics
- Conversion rate optimization
- E-commerce strategy
- Email marketing campaigns
- Data-driven decision making
- Google analytics setup
- Social media marketing
- Marketing and advertising
- Social media strategy
- Project management
- Marketing strategy development
- Social media campaigns
- Social media platforms
Summary
Tarek Ibrahim is a Digital Marketing Director with 15+ years of experience driving digital transformation and revenue growth across client and agency sides. His expertise spans the full spectrum of digital marketing, from strategic planning and automation implementation to performance-driven execution. He has spearheaded website and mobile app development projects with a focus on creating information Architecture and UI/UX optimizations, while overseeing complete digital product lifecycles.
A proven leader in monetizing digital assets, he has architectured marketing systems that generated $3B+ in sales over four years through integrated campaigns combining paid media, SEO/SEM, and end-to-end lead generation. His content strategies have elevated brand presence across all digital platforms and social channels. With experience managing teams of six and directing budgets exceeding 1.5B, he consistently delivers scalable marketing operations that balance creative innovation with measurable business results.
His cross-functional leadership bridges technical execution and commercial strategy, specializing in translating complex business objectives into high-performing digital experiences that drive engagement, conversions, and sustainable growth.
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementCompany CultureHealthcare benefitsPersonal development programsWork from home optionSimilar Profiles
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