Tarek Refaat
Country Sales Manager
Dubai
Summary
Accomplished, highly dynamic professional with 20+ years of global experience enabling full organisational potential through channel sales management, business development, and team leadership across IT industry. Proven history of success strategising and executing robust plans and models to drive unprecedented revenue and sales growth. Demonstrated expertise establishing and operationalising new businesses from ground up along with identifying and capitalising on untapped opportunities and markets for enhanced profitability, while having extensive experience in AIDC , Industrial Automation, Supply chain & Logistics. Well-versed in coaching, mentoring, and leading diverse, high-performance teams for execution of bespoke initiatives, whilst meeting and exceeding set targets. Articulate and refined communicator with ability to establish strong professional relationships with all levels of management, executive teams, and clients. Bringing exceptional coaching and interpersonal skills to inspire as well as technical and business capabilities to provide superior customer service. seeking senior leadership roles as a Sales Operations Manager/ Director, Business Development Head/ Director
Overview
21
21
years of professional experience
3
3
Languages
Work History
Country Sales Manager
Bahwan Cybertek
4 2022 - Current
- Company Overview: https://bhawancybertek.com
- Steer management of business operations from scratch, whilst establishing and overseeing brand functions for Bahwan across territory
- Build, manage, develop, and drive the pipeline as well as opportunities and their development across entire sales cycle, from introduction to closure between, Saudi Arabia, Egypt and UAE HQ
- Generating, leading and closing opportunities for BCT in a diverse range of areas of solutions (Managed Services, Integration, GRC, Cybersecurity, SOC/NOC and more)
- Engage and establish strong professional relationships with clients to maintain strong physical and professional brand presence
- Administer control over various key tasks such as resource prioritisation and allocation
- Initiated and streamlined company operationality within Saudi Arabia & Egypt through further development of market breakthrough as per requirement
- Headed business establishment and expansion for Bahwan across The Saudi Arabian & Egyptian Market from scratch
- Leading new partnership initiatives such as Google
- Working with Customers such as Al Othaim, MOE, RSAF, TDF, PIF, SDAIA, Panda, Al Nahdy, SEDCO, Amex & SIDC
- Introducing new solution partners and engagements with accordance to business need
- Closing one of the some of the Major Clients Such as EFG , Tahakom , Rajhi Bank , closing $1.2 M over 2 years
- Https://bhawancybertek.com
Sales Excellence Lead
Microsoft
09.2019 - 04.2022
- Company Overview: www.microsoft.com
- Oversaw and streamlined sales-related processes by implementing a wide range of key tasks such as forecasting and data analysis for evaluation of potential gaps
- Optimised current workflow by devising and driving continuous business improvements
- Trained and guided sales teams across Microsoft's small, medium, and corporate business to enhance professional and business development
- Coached, trained, and mentored sales staff to exceed set targets in a timely and efficient manner
- Spearheaded sales operations across the Middle East region, including Egypt, Kuwait, Qatar, Oman, and Bahrain to ensure accomplishment of set objectives
- Driving corporate strategies while Analysing the status quo , areas of improvement and acting as the advisor to Sales Management & Sales Excellence on strategic initiatives and development
- Conducted the Territory & Account planning for the teams while maintaining visibility on all account migrations and advised on the action to take
- Continuous product and revenue performance analysis to ensure alignment with Quarterly & yearly targets and directivess are met by the teams
- Raising any red-flag performance issues, advising and arranging all remedy measures
- Monitored and ensured revenue recognition, collections are well maintained and reflected
- Coached the Sales teams and ran their forecasts ensuring adherence to Microsoft Forecast standards & requirements
- Stimulated and impacted major increase in business growth as well as surpassed set goals through leadership of various teams and managers
- Navigated and ensured seamless operations across two business segments
- Www.microsoft.com
Distribution and Media Sales Manager
Honeywell
01.2017 - 03.2018
- Company Overview: www.honeywell.com
- Supervised both transportation and online sales activities, spanning North Africa Distribution Business as well as Media Sales Across Middle East and Africa
- Maintained optimal inventory control by collaborating with diverse personnel
- Ensured fulfilment of customer-specific requirements by partnering with colleagues, whilst establishing strong professional relationships with existing clients
- Architected and developed robust product, prototyped with market study demonstrating strong market potential of $50M
- Bolstered media business growth by 500% across the Middle East and Africa from $100K to $500K EGP in less than a year
- Showcased outstanding performance in leading expansion of Tunisian market business by 300%
- Mentored and guided Egypt's new sales team to propel personal and professional growth
- Revitalised market presence and expansion across MEA
- Www.honeywell.com
Business Development Manager - Egypt and North/French West Africa
Honeywell
04.2012 - 01.2017
- Company Overview: www.honeywell.com
- Aimed at driving business growth across diverse, international markets such as Egypt and entire French Speaking Africa region, including North Africa
- Administered control over a wide range of key tasks such as client, partner, and pricing and quote management as well as deal closure, partner financial supervision, and finance and product logistics oversight
- Assessed and benefitted robust market opportunities as well as engaged existing and potential clients, whilst building long-term relationships
- Demonstrated outstanding performance in closing deals for some of the largest accounts, including Egypt Air, Egypt's Ministry of Interior, Water and Electricity Company in Morocco, Electricity Company in Cameroun, Mining Company in Morocco, Carrefour Egypt and Morocco, and Danone
- Driven the growth and improving customer processes and business with major impact in the areas of industrial automation, supply chain & logistics
- Enhanced market share from 35% to 50% and 40% to 55% in Morocco and Egypt, respectively through expansion of distribution business
- Yielded Moroccan and Egyptian market expansion by 600% and 400%, respectively over the course of four years
- Designed, developed, and delivered beta product testing model; further researched for global implementation
- Extended market coverage to untapped areas, including Senegal, Cameroun, and Ivory Coast
- Served as key spokesperson to successful close over 250 deals and secure new business
- Gained recognition by securing nomination for President's Club in 2014
- Www.honeywell.com
Business Development Executive
Oracle
06.2009 - 04.2012
- Company Overview: www.oracle.com
- Led successful closure of $26M on the first year of the distribution business model
- Developed and integrated SMB initiatives across MEA in conjunction with over 40 partners
- Launched the first-ever SMB business proposal and distribution business model for the Middle East and Africa
- Www.oracle.com
Education
Bachelor's Degree - Computer Science
Skills
Industrial Automation
Logistics & Supply Chain
Sales Operations & Analytics
Strategic Planning & Execution
Sales & Revenue Generation
Market Penetration
Business Development & Expansion
Budgeting & Forecasting
Account Management
Channels Management
Team Development & Leadership
Customer Service & Delivery
Stakeholder Engagement
Sales Management
Territory management
Market development
Customer engagement
Negotiation expertise
Sales techniques
Pipeline management
Revenue growth
Strategic relationships
Vertical markets
New territory penetration
Key account development
Sales funnel management
Business development and planning
Problem-solving abilities
Team leadership
Sales strategy
Personal Information
- Number of Children: 2
- Nationality: Egyptian
- Marital Status: Married