Adobe creative suite
Tarek Sarky
Art Director & Senior Graphic Designer
Cairo,C
Summary
Innovative Marketing leader with 15 + years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
17
17
years of professional experience
21
21
years of post-secondary education
3
3
Languages
Work History
Brand Manager - Freelance
Franchizia For Import And Export
Cairo, C
11.2023 - Current
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Created and managed social media campaigns to increase brand engagement.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Devised content strategy to effectively engage target audiences.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Coordinated with design and media teams to develop high-quality creative assets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Self-motivated, with strong sense of personal responsibility
- Sales increased by 25% percent after implementing new strategies
Senior Graphic Designer
Malvern College Egypt
01.2018 - Current
- Developed graphics and visual content for social media campaigns.
- Completed in-depth product design tests using updated software tools.
- Researched trends and projected industry changes to capitalize on emerging opportunities.
- Managed multiple projects simultaneously, prioritizing tasks to meet deadlines without compromising quality.
- Designed creative digital displays used in online advertising for local businesses.
- Created digital image files for use in digital and traditional printing methods.
- Collaborated with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms.
- Collaborated with other designers to create visually appealing graphics for range of print and digital media.
- Developed creative design for print materials, banners and signs.
- Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
- Used cutting-edge technologies to create immersive experiences.
- Resolved critical design challenges creatively while maintaining consistency with established branding guidelines.
- Conducted comprehensive competitor analysis to inform strategic branding decisions for clients.
- Paid attention to detail while completing assignments.
Art Director
First Impression Advertising Agency
04.2018 - 01.2024
- Monitored progress of projects, keeping on schedule and within budget.
- Developed video game character and accurate creature anatomy content.
- Conducted regular market research on industry trends which helped inform strategic decision-making in art department.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Improved brand consistency by developing and implementing comprehensive visual guidelines across all platforms.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Presented concepts, copy and art during internal and client reviews.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
- Built strong relationships with vendors such as photographers, printers, and illustrators to facilitate seamless project execution.
- Developed and streamlined internal templates that led to increased efficiency in production processes.
- Developed memorable event branding materials, contributing to successful trade shows and conferences experiences.
- Applied effective time management techniques to meet tight deadlines.
- Participated in team projects, demonstrating ability to work collaboratively and effectively.
Senior Graphic Designer
Oasis International School Group
09.2009 - 11.2017
- Developed graphics and visual content for social media campaigns.
- Completed in-depth product design tests using updated software tools.
- Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
- Completed final touches for projects before rollout.
- Managed multiple projects simultaneously, prioritizing tasks to meet deadlines without compromising quality.
- Used interactive design elements to create more engaging user experience.
- Created original artwork for range of print, web and video projects.
- Designed creative digital displays used in online advertising for local businesses.
- Created digital image files for use in digital and traditional printing methods.
- Researched trends and projected industry changes to capitalize on emerging opportunities.
- Optimized user experience through intuitive website designs that drove traffic and conversions.
- Created artwork for product packaging and promotional materials.
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Developed creative design for print materials, banners and signs.
- Applied color theory and composition techniques to construct appealing designs.
- Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
- Implemented design best practices, improving overall aesthetics and functionality across all platforms.
- Mentored junior designers to foster their professional growth and enhance team productivity.
- Boosted customer engagement by creating eye-catching visuals tailored specifically for targeted demographics.
- Resolved critical design challenges creatively while maintaining consistency with established branding guidelines.
- Gained strong leadership skills by managing projects from start to finish.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Graphic Designer
Scope Advertising Agency
07.2007 - 08.2009
- Utilized typography techniques to create compelling designs.
- Edited and enhanced existing artwork and graphics.
- Completed in-depth product design tests using updated software tools.
- Developed graphics and visual content for social media campaigns.
- Developed creative design for print materials, brochures, banners, and signs.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
- Completed final touches for projects before rollout.
- Completed final touches for projects such as images sizes and font selection.
- Self-motivated, with strong sense of personal responsibility
- Worked effectively in fast-paced environments
- Collaborated with other designers to create visually appealing graphics for range of print and digital media
Education
Bachelor of Arts - Philosophy
Cairo University
Cairo 09.2004 - 06.2010
High School Diploma -
Lycee El Horreya Bab El Louk
Cairo 09.1989 - 06.2004
Skills
Self Motivation
undefinedSoftware
Timeline
Brand Manager - Freelance
Franchizia For Import And Export
11.2023 - Current
Art Director
First Impression Advertising Agency
04.2018 - 01.2024
Senior Graphic Designer
Malvern College Egypt
01.2018 - Current
Senior Graphic Designer
Oasis International School Group
09.2009 - 11.2017
Graphic Designer
Scope Advertising Agency
07.2007 - 08.2009
Bachelor of Arts - Philosophy
Cairo University
09.2004 - 06.2010
High School Diploma -
Lycee El Horreya Bab El Louk
09.1989 - 06.2004
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