Tatenda Kugotsi

Brand Intelligence Marketing Analyst(Current)

• Led end-to-end brand performance reporting across paid, earned, and owned channels, delivering actionable insights to guide brand and media strategy across megaplatform and local brands.
• Analysed social listening, media performance, consumer trends, and sales data to evaluate brand health and identify growth opportunities, driving a 377% increase in mention volume for a megaplatform brand from 2024.
• Monitored market, cultural, and competitive trends, surfacing risks and opportunities to guide brand strategy.
• Supported campaign evaluations by measuring impact, engagement, and effectiveness, informing future planning and optimization
• Produced comprehensive performance and post-campaign reviews using CreatorIQ, Brandwatch, and Emplifi, while optimizing reporting tools to uncover deeper insights.
• Delivered clear, insight-driven storytelling through presentations and reports to influence strategic decision-making.
• Analysed influencer metrics and campaign impact to produce insight-driven reports, and vetted potential influencers to ensure optimal brand fit and audience engagement.

Notable Achievements

• Assisted in developing a YouTube growth strategy for a megaplatform brand, driving a 96% follower increase and 1.5M organic views across 16 videos launched in July 2025.
• Contributed to a campaign strategy that won two gold awards for creative execution and innovation.
• Delivered insights and recommendations that enabled a brand to finish the year as #1 in share of voice in the Beyond Beer category.

Data analytics and Reporting

Performance rating average :84%

Designed and enhanced Power BI dashboards to support financial management and analysis, transforming complex data into clear, actionable insights. Delivered daily, weekly, and monthly financial reports to support timely, data-driven decision-making within the finance department. Leveraged strong proficiency in SAP to generate and extract reports that supported core financial operations.

Direct-to-consumer & MarTech

Performance rating average :75%

Analyzed core brands using Datorama to generate actionable marketing insights and leveraged Grasp to ensure taxonomy compliance. Delivered Canto training and guidance to support accurate asset uploads, while enhancing a brand insights dashboard to track market share, GMV, weight, and volume. Contributed to a personalization project that delivered targeted push notifications to consumers and developed proficiency in cost–benefit analysis to inform strategic decision-making.

Marketing Stella Artois

Performance rating average :73%

Developed proficiency in monthly budget management and allocation for the brand, while managing product orders with vendors and suppliers. Assisted in campaign execution for key brand events and coordinated between internal teams and external partners to ensure alignment and successful outcomes. Created campaign dashboards to track key metrics, trends, and performance, and supported both the internal Q4 brand campaign launch and the execution of its external rollout.

Worked in the Amazon Vendor Services (AVS) division. This division aims to help strategic brands partner with Amazon grow, market and sell chosen products through Amazon's retail and distribution platform.

After a month of training on vendor services, I was assigned to work on two PC company accounts where I analysed key performance metrics and data on a weekly basis, offered vendors support in problem areas, prepared weekly and quarterly performance reports for discussion with key internal stakeholders and vendors.