Nada Moussa
Senior Marketing Manager
Cairo
Summary
Dynamic marketing professional with over 10 years of experience in employer branding, marketing strategy, and client engagement. Expertise in building brand presence across digital and experiential channels, managing social media platforms, and delivering high-impact campaigns that drive results. Strong background in analytics, KPI tracking, and stakeholder collaboration enhances the ability to make data-driven decisions. Passionate about translating company culture into compelling employer brand experiences that attract and retain top talent.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Senior Marketing Manager – Luxury Travel
Travista Egypt
11.2020 - Current
- Developed and executed luxury brand marketing campaigns across digital, print, and experiential platforms.
- Built and managed a luxury travel blog on Instagram, organically growing 10,000+ engaged followers through authentic content and storytelling.
- Collaborated with global luxury brands, hotels, and tourism boards to co-create campaigns and drive awareness.
- Represented the brand at international exhibitions, trade shows, and high-profile events.
- Trained internal teams on social media best practices and consistent brand voice.
- Analyzed client data to optimize targeting strategies and enhance campaign ROI.
Senior Margin Assurance Analyst
Vodafone Egypt
01.2014 - 10.2021
- Reduced revenue loss by designing a control matrix covering all product risk points.
- Tracked KPIs on customer loyalty and Vodafone Cash, validating performance and reporting insights to leadership.
- Collaborated cross-functionally with finance, IT, and operations to implement preventive solutions.
- Delivered daily reconciliation reports on billing, recharges, and revenue streams with accuracy.
Account Executive
Blink Marketing Solutions Agency
11.2013 - 12.2014
- Handled client briefs and developed marketing campaigns for multinational clients including Coca-Cola, Nestlé, Philips, Mercedes, and General Electric.
- Supported brand activations, exhibitions, and team-building events.
- Coordinated vendors, staff, and logistics to ensure high-quality client experiences.
Account Executive
Halliburton
01.2012 - 01.2013
- Managed accounts receivable files, invoicing, and reconciliations.
- Supported internal financial processes to maintain accuracy and compliance.
Education
Bachelor of Science - Marketing
The British University in Egypt (BUE)
Cairo01-2013
Skills
- Employer Branding & EVP Communication
- Social Media Strategy (LinkedIn, Instagram, Facebook)
- Content Marketing & Storytelling
- Integrated Campaigns & Career Events
- Data Analytics & Performance Reporting
- Stakeholder Management & Training
- Cross-Functional Collaboration
- Communication & Negotiation
- Creative direction
- Project management
- Team leadership
- Problem-solving abilities
- Computer proficiency
Accomplishments
- Grew a branded Instagram presence to 10K+ followers, showcasing ability to attract, engage, and retain an audience.
- Participated in Thurathna Exhibition, sponsored by UNDP & the European Union, showcasing artisanal luxury products under presidential initiative.
- Represented Egypt at the International Social Leadership Conference at the American University in Cairo.
Timeline
Senior Marketing Manager – Luxury Travel
Travista Egypt
11.2020 - Current
Senior Margin Assurance Analyst
Vodafone Egypt
01.2014 - 10.2021
Account Executive
Blink Marketing Solutions Agency
11.2013 - 12.2014
Account Executive
Halliburton
01.2012 - 01.2013
Bachelor of Science - Marketing
The British University in Egypt (BUE)
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