Wael Mourad Saad

Moved to IT, overlooking enterprise solutions, partnerships & offerings. Additionally, ICT operations & support, delivery & IT offshoring.

• Managing "Administrative Capital for Urban Development" Mega project to deliver & operate the first "Command & Operations Center".
• Managing more than 10 partners directly & 5 indirectly in the development and delivery of all project systems
• Monitored expenditures to mitigate risk of overages.
• Productized Etisalat assets to be offered to enterprise customers (Bulk Messaging & Loyalty) with other products in pipeline
• Developed public cloud roadmap strategy that would serve commercial vision & growth plans
• Engaged with AWS & other Hyperscalers for future cloud expansions
• Revamping Etisalat enterprise market place to incubate SaaS products in addition to existing IaaS
• Formed strategic partnerships and connected with potential clients to drive business development.
• Assisted with sales and marketing strategies to foster achievement of revenue goals.
• Optimized operational processes using analytics tools to address client-specific metrics.
• Managed daily operations while overseeing multiple locations to foster increased productivity.
• Monitored office workflow and administrative processes to keep operations running smoothly.
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.

Heading a cross-functional commercial support unit overlooking the company's commercial targets and OPEX, planning & project management, commercial strategy & relative performance.

• Delivered & maintained monthly & yearly consumer & corporate revenue targets
• Designed and implemented effective budgeting dashboards for monthly & weekly management visibility & forecasts
• Recommended financial solutions to corporate management based on detailed financial analysis
• Produced business performance reporting packages
• Directed & modified PMO unit delivering project plans to meet organizational revenue targets across consumer & corporate departments
• Delivered projects to pre-determined budget, maintaining time parameters and quality standards
• Developed process improvement initiatives and analyzed problems to create corrective actions across different departments
• Improved resource allocation to promote efficiency and projects deadline management
• Identified plans and resources required to meet project goals and objectives by setting realistic timelines and checkpoints
• Implemented set of comprehensive tracking processes to monitor project performance
• Managed yearly delivery of commercial strategy in accordance to corporate global strategy pillars
• Designed work streams KPI's to serve company's strategic & operational goals
• Developed & delivered a monthly & quarterly packs for "Board" & "Group" reviews showing key commercial performance
• Developed quarterly relative performance studies addressing company performance in comparison to competition
• Developed profitability packs to evaluate channels and products healthiness & way forward recommendations

Managed a wide range of Products & Services portfolio, including VAS, out of credit, Digital, M-Commerce & Terminals, with a key goal of digital transformation to support the future company growth & sustainability

• Devised strategies and roadmaps to support product vision and value to business across VAS, Digital & Terminals streams
• Developed yearly revenue targets across all departments and detailed plans to achieve them
• Developed digital roadmap and introduced 4 new platforms to Etisalat marketing portfolio to compete in OTT arena (Music - Sports - TV - Gaming)
• Developed 3 year digital growth roadmap to serve Etisalat "Digital Disruption"
• Developed & managed a healthy relationship with a wide range of partners and closed strong deals to serve Etisalat's digital transformation and revenue
• Managed the re-launch of Etisalat M-Commerce platform and re-established strong bank & partners relations to support Etisalat wallet growth in Egypt
• Introduced wide range of new wallet "use cases" coherent with global CBE cashless society
• Managed Etisalat online shop re-launch and developed 2 years roadmap to support strong market place future
• Devised strong MFI roadmap and partnership with key market players
• Developed strong "out of credit" models & credit scoring algorithms for Etisalat existing telecom portfolio and future MFI roadmap

Managed Customer Value Management & Customer Experience unit over looking BTL segmented offerings to active & in-active customers. Additionally managed diversified communication channels, customer profiling & data models.

• Developed wide portfolio of segmented offerings for Etisalat customers across voice, data & VAS services
• Conducted monthly customer base scan to identify pockets for revenue development & retention offers
• Delivered monthly revenue reports for all BTL activities to identify profitable pockets for possible global marketing initiatives
• Developed a weekly/monthly integrated communication plan for Etisalat base accommodating all ATL & BTL activities across all channels
• Introduced new interactive communication channels to capture best customer response rates
• Introduced fully "Integrated Marketing Communication Platform"
• Delivered customer profiling models to support Etisalat ATL & BTL activities
• Introduced unique recharge & usage models used by all Etisalat marketing teams for different commercial offerings

Joined Etisalat startup as part of the pre-launch team as Project Management & Governance manager in 2007 and acquired throughout the following years geo-marketing & fixed broadband PM & operations, commercial operations & finally commercial OPEX planning & control.

• Delivered monthly & quarterly plans for all marketing launches
• Creation of multiple cross-functional processes for all new launches and operational activities
• Launched 2 major projects in Egyptian market (New activation - Numbering plan)
• Managed the merger & acquisition of ISP along with consultant partners "Capgemini"
• Designed and developed geo dashboards for network and sales yearly rollout prioritizations and quarterly on ground activities
• Managed all operational projects across marketing, sales & customer care with technology teams
• Planned & controlled a yearly commercial OPEX serving marketing, sales, marcom & customer care

Managed a wide range of VAS projects implementations & procurement across Orascom Telecom Holding (OTH) subsidiaries in Egypt, Algeria, Tunisia & Italy.

• Conducted monthly VAS implementations follow up with all 4 operators
• Conducted vendor global deals for new developments or existing expansions across OTH subsidiaries to enhance cost per operator
• Introduced "In House" development team "ARPU+" that would utilize existing technologies in big operators to re-launch in others
• Launched Djezzy portal (Algeria) through ARPU+ & WIND (Italy) digital teams
• Reviewed & controlled the yearly & monthly VAS projects spending across all 4 operators

Started telecom career as "NOC Supervision Engineer" in 2001:

• Monitored and analyzed network sites performance, such as network traffic, sites security & capacity
• Followed standards & procedures to maintain safe work environment
• Reporting network site alarms & major outages to relevant technology teams
• Managing subcontractors to recover faulty sites within agreed service levels
• Worked with users to diagnose and resolve network and device problems and implemented established technical or procedural solutions
• Accurately documented user support activities, such as system problems, corrective actions, resolution status and completed equipment installations
• Developed and implemented procedures for preventive maintenance, backup and data recovery

Moved in 2004 to VAS engineering department within technology team:

• Managing upgrades for all data platforms (WAP GW - MMSC - SMSC - GGSN)
• Managed implementation & launch of multiple VAS products along with marketing teams
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations
• Launched first USSD & E-Top Up platforms in Egypt sponsored by Orange team in 2005