Summary

Overview

Work History

Education

Skills

Timeline

Wael Mohamed Fouad Bakry

Country Head I Managing Director

Cairo

Summary

Versatile Managing Director with proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in Sales and Marketing for Agriculture inputs. Determined Country Head with success boosting productivity and streamlining procedures for organizations. Focused on smoothly overseeing financial, personnel and operational facets. Expertly balanced targets with resources and optimized long-term success. Ambitious Managing Director with excellent leadership and communication skills. Highly effective at promoting positive relationships and building capable teams. Track record of improving overall operations, reducing overhead and increasing corporate value.

Overview

years of professional experience

years of post-secondary education

Languages

Work History

CEO

TIBA for Trading & Agencies & Agriculture Development

Cairo

05.2022 - Current

Acting as CEO to lead project of transition from Family run business to Family own business.
Addressed employee and managerial concerns and implemented corrective actions to develop and improve ways of working.
Created, implemented and finalized budget process for H2 2022 to be used as pilot for 2023 BUD.
Established foundational processes for business operations.
Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.

Country Head - Managing Director

Syngenta

Cairo

01.2020 - 02.2022

Provided leadership and guidance to Executive Team
Improved business and operational efficiencies for commercial teams i.e. Sales and Marketing.
Provided general oversight and management of day-to-day operations
Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
Aligned department vision, goals and objectives with company strategy to achieve consistently high results.
Monitored and coordinated workflows to optimize resources.
Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
Led change and transformation across business areas to deliver benefits and align company resources.
Monitored sales forecasts and projected financial planning for organization to increase revenue by at least 10% annually.
Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.

Head of Sales - Sales Director

Syngenta

Cairo

01.2017 - 12.2019

Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
Regained MS after 2016 EGP devaluation and reached same level of business / profits ($ 30 million/$ 16 million through effective recoveries and sales.
Solved complex problems to increase sales effectiveness and streamline business direction.
Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
Boosted profits through effective supervision of entire sales department.
Managed sales teams and sales operations to achieve company goals
Monitored competitor activities and update company GTM accordingly
Worked closely with all functions and ensure right alignment

Channel & North Area Sales Manager

Syngenta

Cairo

01.2015 - 01.2017

In addition to responsibility of KAM got responsibility of North Area Sales team to manage demand creation and lead generation processes which reflect on business sustainability and maintain company market share and long-term relation with all customers.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Liaised with other departments to identify, create and improve marketing programs.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Managed accounts to retain existing relationships and grow business by 10% annually.
Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
Managed potential channel conflict by fostering excellent communication and strict adherence to channel rules of engagement
Improved business processes to increase productivity and align channel sales department with organization

Key Account Manager

Syngenta

Cairo

01.2012 - 01.2015

Developed and implemented agreed sales plans, targets, and budgets in accordance with country strategy and objectives including channel strategy and channel management plan
Setting sales strategy to Syngenta Egypt Key Account Channel and following up those channels to achieve Sales Targets
Established and promoted solid business relationships with new Key Account Channels to develop overall target by 10% annually.
Coordinated and Engaged with marketing, supply chain & other functions to ensure appropriate customer segmentation exists & appropriate services are defined & delivered
Provided sales support to key customers and monitor and resolve channel concerns
Analyzed key competitors to respond to competitive threats.
Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
Analyzed sales to manage life cycle of product, inventory models and selling rates.

Marketing & Export Manager

Technogreen

Cairo

01.2010 - 03.2012

Explored and developed new business opportunities for target markets like (Syria, Turkey, KSA, Iran, Sudan, Uganda, Kenya and Ethiopia)
Designed, implemented, supported, and facilitated annual marketing plans for Egypt and target markets
Maintained and developed existing and new customers to insure minimum 5% annual increase through planning and individual account support
Built strategic, professional, and ethical relationships with internal and external customers
Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
Developed campaigns and specific marketing strategies for clients.
Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals..
Planned marketing initiatives and leveraged referral networks to promote business development.

Marketing Manager

Technogreen

Cairo

01.2009 - 12.2009

Developed, managed, and implemented creative, effective, and successful annual marketing plans
Managed, organized, and monitored more than 100 customers’ to maintain good business relations including, customer satisfaction surveys, customer’s development activities, and special events
Ensured successful activities for new product launches & product promotions and campaigns
Supported sales team for achieving sales targets and driving sales in cost-efficient way
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Performed market segmentations, targeting and positioning for each product line.
Undertaken other responsibilities assigned by CEO (Supplier management, Training…etc..)

Promotion Manager

Technogreen

Cairo

01.2008 - 12.2008

Clarified product futures, benefits and added value to targeted customers
Evaluated promotional activities and modify course of action to achieve company goals & objectives
Managed day-to-day functions for team of 8 promoter agriculture engineers.
Collaborated with sales staff to plan campaigns.
Prepare complete presentation of any promotional campaign to marketing manager.
Attended customer meetings, trade shows and conferences as company representative.
Developed advertising tactics and implemented new solutions for increased brand awareness.
Worked with marketing department to create targeted advertising strategies for key customer demographics.

Area Sales Supervisor

Technogreen

Cairo

01.2006 - 01.2007

Managed and developed farms sales team (5 sales reps )to achieve sales targets
Tracked sales performance and provided sales reports to sales manger.
Worked closely with Marketing & sales Managers to identify sales leads
Exceeded targets by building, directing and motivating high-performing sales team.
Directed sales support staff in administrative tasks to help sales reps close deals.
Analyzed sales data and kept up to date with market trends.
Prepared sales presentations for clients showing success and credibility of products.
Established strong relationships with major accounts and key decision-makers to increase sales in designated territory

Farm Manager

Valley Miser Farm

Cairo, Egypt

01.2000 - 01.2005

Managed all farm teams, day-to-day operational decisions, crop budgeting & planning also create feasibility study for new agriculture projects
Managed purchasing process of all farm needs (fertilizers, crop protection products, and equipment)
Developed advanced understanding of farm operations, purchasing needs and labor requirements.
Led team of 120 skilled and unskilled farm personnel.
Analyzed soil to measure pH, minerals and organics to judge best fertilizer and amendments for maximum crop production.
Hired, trained and supervised seasonal workers engaged in cultivation and harvest.
Planned schedule for crop rotation, plantings and harvest.
Worked on cultivation plans for crop production operations.
Spearheaded efficiency improvements targeted on optimizing crop production and exceeding financial targets.
Explained and demonstrated working techniques, practices and safety measures for permanent and migrant agricultural workers

Agronomist

Large Integrated Farms

Cairo , Egypt

01.1994 - 01.1999

Crop protection, fertilizer & seed recommendations.
Supervised fertilizer and pesticide applications.
Researched and analyzed pesticide efficacy and made adjustments to application management.
Provided guidance and recommendations regarding planting and cultivation methods.
Implemented pest and weed control measures.
Conducted soil samples for analysis to determine future crop placement.
Studied different characteristics of soil based on location, minerals in soil and living organisms impacting production.
Investigated contamination in soil and groundwater and explored ways to remediate contaminated areas
Supervised land conservation projects and waste management programs for farms

Education

MBA - Management

ESLSCA Academy

Egypt

02.2009 - 02.2011

Marketing Diploma -

RITI (Regional IT Institute)

Egypt

01.2008 - 01.2009

Advanced Levels - English Language

American University Education Center

Egypt

04.2008 - 10.2008

Bachelor of Agriculture - Faculty

Cairo University

Egypt

09.1990 - 06.1994

Skills

Budgeting and Allocation

Cairo University

09.1990 - 06.1994

Summary

Overview

Work History

CEO

Country Head - Managing Director

Head of Sales - Sales Director

Channel & North Area Sales Manager

Key Account Manager

Marketing & Export Manager

Marketing Manager

Promotion Manager

Area Sales Supervisor

Farm Manager

Agronomist

Education

MBA - Management

Marketing Diploma -

Advanced Levels - English Language

Bachelor of Agriculture - Faculty

Skills

Timeline

CEO

Country Head - Managing Director

Head of Sales - Sales Director

Channel & North Area Sales Manager

Key Account Manager

Marketing & Export Manager

MBA - Management

Marketing Manager

Advanced Levels - English Language

Marketing Diploma -

Promotion Manager

Area Sales Supervisor

Farm Manager

Agronomist

Bachelor of Agriculture - Faculty

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