Walaa Karem
Senior Social Media Specialist
Cairo,C
Summary
Experienced social media specialist with over 5 years in the marketing industry. Skilled in engaging effectively with diverse personalities, fostering strong and lasting client relationships. Proficient in managing social media content and executing successful email campaigns for a wide variety of clients.
Overview
5
5
years of professional experience
1
1
Language
Work History
Senior Social Media Specialist
Tabseer Certification
03.2024 - Current
- Led and managed a social media team to develop and execute innovative social media strategies aligned with company goals
- Created and implemented monthly content plans to enhance brand awareness and promote the company's services, including quality assurance, conformity, inspection, and SFDA-related services
- Developed and managed brand campaigns, including email marketing campaigns and branding advertisements, to increase engagement and brand visibility
- Monitored and analyzed social media performance metrics, providing monthly reports with actionable insights to optimize content and campaigns
- Collaborated with cross-functional technical teams to create marketing content that promoted the Saudi Quality Mark and other company services, ensuring cohesive brand messaging across all platforms
- Improved the company's online presence and brand image by consistently delivering high-quality, engaging content across multiple platforms
- Conducted competitor analysis and market research to identify trends and opportunities for growth in the social media landscape
- Ensured brand consistency across all digital channels while maintaining compliance with industry standards and regulations.
Senior Social Media Specialist & Account Manager
DOT Adv
Maadi
08.2023 - 02.2024
- Developed strong relationships with public relations partners, securing valuable earned-media placements that amplified campaign reach
- Worked closely with digital marketing team to facilitate content creation and marketing delivery.
Senior Social Media Specialist
Cairo University
01.2023 - 03.2023
- Giza
- Researched current social media trends and audience preferences for maximum post performance
- Developed content and strategies for various social media platforms, including Instagram, Facebook, LinkedIn and TikTok
- Ensured growth was maintained by reviewing and documenting social analytics monthly, amending strategies when required
- Collaborated with cross-functional teams to align social media strategies with overall marketing goals
- Crafted attention-grabbing visual assets using graphic design software, enhancing posts'' appeal and shareability.
web developers, Social Media Marketing Specialist
Diturn Agency
06.2022 - 12.2022
- EG
- Collaborated with internal teams, including, , graphic designers, and content creators, to develop and optimize digital assets, such as landing pages, websites, and social media posts
- Monitored and analyze website and social media analytics to track and report on campaign performance, including website traffic, user behavior, and conversion rates
- Managed multiple social media platforms for optimal results, utilizing analytics tools to track performance
- Khadamaty for E-payment - Cairo, EG
- Boosted reach by creating digital content, managing schedules, maintaining social media accounts, and reporting analytics to measure engagement
- Managed social media accounts on a day-to-day basis to increase company recognition by creating engaging content
- Strategically planned, implemented, and monitored clients' social media content and campaigns using a complex editorial calendar
- Work on increasing app downloads and optimizing app user experiments
- Optimized paid ad campaigns for maximum ROI, closely monitoring performance metrics and adjusting as needed.
Social Media Marketing Specialist
Spirit Advertising
08.2021 - 03.2022
- Giza, EG
- Create a social media content monthly Calendar
- Manage All social media platforms
- Increased user base by promoting brand awareness and launching key marketing efforts
- Follow-up with clients
- Create monthly Campaigns to increase the company profile with
- New clients.
Affiliate Marketer
05.2020 - 03.2022
- Giza, EG
- Strengthened relationships with existing affiliates by providing support resources and regular communication updates on program changes or promotions
- Negotiated favorable commission rates with affiliate networks and partners to ensure the highest possible profit margins.
Education
Bachelor of Commerce - Accounting
01.2011
Skills
Video editing
Content scheduling
Social media strategy
Competitor analysis
Paid advertising
Campaign management
Mobile marketing
Social media marketing
Content development
SEM strategy development
Marketing tools
Email marketing
Team oversight
Content management
Social media management
Account management
Content optimization
Social media posting
Social media monitoring
Brand management
Campaign analysis
Editorial calendars
Analytics reporting
Teamwork
Teamwork and collaboration
Time management
Problem-solving
Attention to detail
Problem-solving abilities
Multitasking Abilities
Team collaboration
Team leadership
Accomplishments
- Licensed Udacity - Digital Marketing Nano degree (Advanced track) -Licensed Udacity - Digital Marketing Nano degree( professional track) -Licensed Coursera - Google SEO fundamental (2022)
- Licensed Udacity Digital Marketing (challenge track) 2021
- Video Editing Course, 05/2024 -Digital Marketing Course, 06/2024
- The Copywriter (Content Marketing )Course, 08/2023
Timeline
Senior Social Media Specialist
Tabseer Certification
03.2024 - Current
Senior Social Media Specialist & Account Manager
DOT Adv
08.2023 - 02.2024
Senior Social Media Specialist
Cairo University
01.2023 - 03.2023
web developers, Social Media Marketing Specialist
Diturn Agency
06.2022 - 12.2022
Social Media Marketing Specialist
Spirit Advertising
08.2021 - 03.2022
Affiliate Marketer
05.2020 - 03.2022
Bachelor of Commerce - Accounting
Work Preference
Work Type
Part TimeContract WorkFull TimeWork Location
RemoteHybridImportant To Me
Flexible work hoursWork-life balanceTeam Building / Company RetreatsCareer advancementLanguages
English
Intermediate (B1)
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