Walid Darweash

• Organized cross-functional teams to produce creative content for campaigns.
• Established relationships with agencies and freelancers to secure resources for projects.
• Directed photo shoots with external vendors to ensure quality standards were met.
• Created original concepts, art direction, and designs for multimedia projects.
• Monitored campaign performance metrics such as cost per acquisition, return on investment, impressions, reach and frequency.
• Analyzed data such as market trends, demographics, competitive landscape, and consumer behaviors to inform decisions about media buys.
• Conducted surveys among users to understand preferences and behaviors towards different features .
• Coordinated cross-functional teams to develop product roadmaps and strategies.

• Develop and grow the Free Fire community in Egypt and the Middle East, measuring performance, creating marketing strategies, building player relationships, and executing campaigns to strengthen the community and gather feedback, work on partnerships and brand ambassadors.

Achievements:
• Identified +100 Community Builders in four different governorates
• Identified +20 Influencers around Egypt creating special training programs
• Built six offline weekly fun gatherings in three governorates, reaching +600 users weekly for 2 consecutive years
• Managed the Battle of Egypt Tournament with +17,000 registrations and an offline final event attended by +5,000 attendees as the biggest and first e-sports event with this scale in Egypt
• Established partnerships with the Ministry of Youth & Sports in Egypt and the Federation of E-Sports in Egypt

KPI's

• As the game's lead, I will develop a strong brand identity, create a marketing strategy, build a community, gather feedback, collaborate with ambassadors, design innovative gamification, introduce monetization, plan feature rollouts, and manage focus groups to ensure successful game development and launch

Achievements :

• Created a new version of the app

• Launched the app with a media plan strategy, achieving: (A)+ 50,000+ users

(B)+10,000+ active users in the first year

• Built a community feedback system, reaching 3,000+ users

• Established a +40 focus group with the community in less than a year

Responsibilities:

• Create a strong brand identity and logo for the new team in the Egyptian Premier League
• Secure a stadium as our home ground for the league
• Obtain sponsorship deals for the club
• Manage the broadcasting rights for the club
• Develop marketing strategies for both the club's brand and its players
• Help sell our youth players within or outside Egypt to generate revenue

Achievements:

• Designed a new brand identity for the club, including a new logo and colors
• Signed a 1-year contract with Petrosport Stadium to host all home matches
• Managed ticketing and organized all home matches for the team
• Secured a significant sponsorship deal with Presentation Sports
• Partnered with Macron to become the official kit sponsor and provider of match kits and training kits
• Successfully sold over 70 players from the club, including young players and first-team players

• Responsible for the Marketing & communications of the Project
• Responsible for implementing the PSL system in 27 governorates Across Egypt
• Responsible for dealing with agencies to create the offline events and the content creation on all social media platforms
• Coordination between the 3 main partners in the project (Ministry of Education, Pepsico, Radiant)
• Provide all marketing activities undergoing brand review and adhere to strict guidelines
• Identify commercial endorsement deals and search for potential partnerships to enhance the quality of the project
• Responsible for conducting all mega events from concept to implementation, e.g
• "Develop and Produce Elite Players in Both Short-Term and Long-Term Perspectives"

Achievements :
-Execution OF Pepsico Schools League for two seasons

- Signing a 3-year contract partnership deal with Benfica S.L. as an official development partner starting from 2019 to 2021, which stopped during Covid-19. - Reaching 5,500 schools in 27 governorates. - Scouts 150 talents after reaching 750,000 participating players. - Monitoring over 400 tournaments in 27 governorates each year.
- A TV ad production for the PSL before the World Cup in 2018 in Russia.
-Managing the Benfica team to provide a trial opportunity for the best-scouted players in Lisbon.

• Helped +10 talented players from the Pepsi School League project to reach top-level clubs (Al Ahly,Zamalek, Pyramids), these players also is playing now for the Egypt national team ( Karim Foad, Mahmoud Saber, Amr el sisi)

• Worked with design and production teams to deliver products on time, build relationships with clients and identify new ones, and aim to create a sports network that helps young people develop their talents through various programs and services.

Biggest Projects :

1- Stoke City Camp in Egypt & UK.

2-Egypt Cooperates League ( +120 from the Top corprates Particapted from different sectors)

3- Over 100 Sports Tournament as a project manager

• Worked closely with clients to understand their needs and industry, then communicated their suggestions to our team, collaborated on personalized marketing solutions, and developed plans to promote our partners' businesses effectively.

Achievements:

- Creating over 10 mega campaigns for notable clients (Juhayna, Unilever, and P&G).

Creating 50 Small/Medium Campaigns and Events.