Walid El Sofi

• Expanded the company''s footprint into new markets by conducting thorough market research, establishing partnerships, and executing successful sales strategies.
• Streamlined internal processes by introducing digital tools that increased efficiency in communication, reporting, and project management.
• Led cross-functional teams to successfully launch new products, resulting in increased market share and profitability.
• Increased overall business unit performance by implementing strategic initiatives and driving operational excellence.
• Managed a portfolio of 100+ hotel partners across Egypt’s Red Sea Riviera, Cairo, and Upper Egypt, ensuring competitive rates, seasonal promotions, and improved partner performance.
• Negotiated contracts and packages with mid- and upscale hotels, aligning partner offers with market demand, and driving double-digit growth in booking volumes.
• Built and maintained strong partner relationships with hotel sales teams and international tour operators through email, calls, and virtual coordination, ensuring high engagement and retention.
• Analyzed hotel performance metrics (occupancy trends, rate competitiveness, partner visibility), and provided tailored solutions that improved sales conversion and portfolio contribution.
• Activated promotional campaigns across multiple digital booking platforms, tracked outcomes, and communicated performance feedback to partners for optimization.
• Collaborated with internal teams on system updates and portfolio coverage, ensuring smooth distribution and rapid response to partner escalations.

Key Achievement: Expanded Travco’s hotel supply network in the Red Sea region by securing new mid-scale partners, resulting in a 20% increase in contracted room nights year over year.

• Managed partnerships with over 70 JAZ Hotels properties across Egypt, supporting both domestic and international distribution channels.
• Negotiated contracts, seasonal promotions, and long-term rate agreements with tour operators and travel agencies, ensuring competitive market positioning.
• Monitored hotel performance data (occupancy, ADR, booking trends), and collaborated with revenue managers to adjust rates, packages, and promotional campaigns for improved outcomes.
• Engaged partners remotely through calls, emails, and digital extranets, maintaining continuous communication to resolve issues and maximize sales conversion.
• Supported the rollout of new hotel openings and rebranded properties, ensuring fast integration into distribution channels and portfolio visibility.
• Worked cross-functionally with marketing and reservations teams to ensure portfolio coverage exceeded 90% across international operators.

Key Achievement: Contributed to a 15% year-over-year growth in bookings across key Red Sea properties by implementing data-driven promotions and strengthening B2B partner engagement.

• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Managed budget implementations, employee evaluations, and contract details.
• Directed daily operations, commercial development, and key account partnerships for a growing destination management company.
• Executed partner acquisition campaigns, closed high-value contracts, and oversaw the delivery of customized group programs across Egypt.
• Supervised over 150 employees, and collaborated with tech vendors and external stakeholders to improve booking and operational systems.

• Self-motivated, with a strong sense of personal responsibility.
• Excellent communication skills, both verbal and written.
• Proven ability to learn quickly and adapt to new situations.
• Skilled at working independently and collaboratively in a team environment.
• Progressed from Assistant Tour Operator to Department Manager.
• Gained comprehensive knowledge of operations, partner management, and leadership in a leading regional travel firm.