Walid Mokhtar
Cairo
Summary
High-performing Marketing Executive with 10 years of progressive experience contributing to organizational success through high-level strategy and implementation supported by a strong business management education with an emphasis on entrepreneurship and innovation. As a Digital Change Manager, had the privilege to facilitate the onboarding of new business practices at the branch as well as act as the liaison between branch staff and management. Strong track record of inspiring effective collaboration and innovative problem-solving. Committed to continuous improvement and lifelong learning.
Overview
9
9
years of professional experience
Work History
Sr. Marketing and Business Development Specialist
CEGMAN- Consulting Engineering Group
10.2021 - Current
- Led 5+ projects with a gross budget exceeding 650+ MM USD in different industries that needed expertise in marketing and business development
- Research marketing strategies and consumer opinions while collaborating with statisticians, marketing research agencies (e.g. NielsenIQ), and pollsters to identify new marketing opportunities
- Collaborate in developing marketing strategy according to objectives and budget
- Track and forecast trends in sales and marketing, and analyze in detail data collected to provide recommendations
- Provide advice on branding, positioning, communications, and other marketing issues
- Develop and nurture long-term relationships with in-house teams (e.g. product, financial accounting, and sales) and external partners to develop and monitor strategic marketing initiatives
- Develop and create effective marketing materials, such as sales and product collateral, and ensure brand guidelines are met and efficient plan execution
Marketing and Sales Manager
Meraki Developments
07.2020 - 12.2021
- Oversaw marketing department, including preparing and reviewing market plans for individual projects and setting strategies
- Planned, directed, and coordinated marketing efforts while fostering long-term relationships with media buyers
- Developed pricing strategy to maximize profits and market share
- Oversaw the sales team’s performance and provided coaching when needed.
Business Development Consultant
Zinooba Labs Inc.
02.2021 - 10.2021
Visual/Brand Associate
DIESEL
12.2019 - 07.2020
Analyst
TD Insurance
01.2017 - 05.2019
Client Advisor/ Central Teller
RBC Royal Bank
04.2015 - 11.2016
Education
Bachelor of Management - Entrepreneurship and Innovation
Dalhousie University
Halifax, NS2015
Skills
Platforms │Mondaycom
Languages │ English & Arabic│Spoken & Written – Fluently
Timeline
Sr. Marketing and Business Development Specialist
CEGMAN- Consulting Engineering Group
10.2021 - Current
Business Development Consultant
Zinooba Labs Inc.
02.2021 - 10.2021
Marketing and Sales Manager
Meraki Developments
07.2020 - 12.2021
Visual/Brand Associate
DIESEL
12.2019 - 07.2020
Analyst
TD Insurance
01.2017 - 05.2019
Client Advisor/ Central Teller
RBC Royal Bank
04.2015 - 11.2016
Bachelor of Management - Entrepreneurship and Innovation
Dalhousie University
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