Wessam Zakaria
Performance Manager | eCommerce Growth Expert | Paid Ads Strategist
Cairo
Summary
Performance Marketing Manager and eCommerce Growth Strategist with 10+ years of experience managing multimillion-dollar ad budgets across MENA and Gulf markets. Proven success in scaling digital businesses using data-driven strategies across platforms including Meta, Google, TikTok, Snapchat, and Apple Search Ads. Expert in paid media, CRO, full-funnel optimization, and building high-ROI campaigns for mobile apps, eCommerce, SaaS, and EdTech industries. Experienced with multimedia campaign management, driving brand visibility and audience engagement. Utilizes strategic planning and team leadership to deliver high-quality media content. Track record of fostering collaboration and adapting to changing media landscapes. Diligent Media Manager with strong background in overseeing media campaigns and content production. Successfully managed multiple projects that enhanced brand visibility and audience engagement. Demonstrated expertise in strategic planning and team leadership.
Overview
8
8
years of professional experience
1
1
year of post-secondary education
6
6
Certifications
Work History
Performance Media Manager
Sprints.ai
02.2024 - Current
- Leading performance marketing across digital channels to drive user acquisition for online tech learning programs.
- Managing 6-figure budgets across Meta, Google, and Snapchat; optimized for CPL and ROAS.
- Implemented funnel experiments that reduced CPL by 27% and improved lead-to-enrollment conversion rate.
Digital Marketing Session Lead (Part-Time)
Udacity
12.2020 - Current
- Company Overview: Remote
- Delivered advanced digital marketing sessions to learners across MENA, covering paid media, analytics, and campaign strategy.
- Mentored 500+ students using real-world case studies and performance marketing frameworks.
- Provided feedback and career support to help learners enter the digital marketing field.
Regional Ads Operation Manager
Huawei Cloud Middle East
02.2022 - 01.2024
- Oversaw regional digital ad operations for Huawei Cloud across MENA, driving paid media initiatives that supported awareness, lead generation, and customer acquisition.
- Managed full-funnel campaigns focusing on lead generation, awareness, and conversion.
- Collaborated cross-functionally with product, sales, and regional marketing teams to ensure strategic alignment and maximize campaign impact.
- Achieved a consistent 30–40% increase in campaign efficiency by continuously refining audience targeting, bidding strategies, and creative performance.
- Led execution of data-driven ad strategies that supported regional go-to-market plans and cloud adoption growth across key Gulf and North African markets.
Performance Media Manager
Sequoia Lab
12.2019 - 01.2022
- Company Overview: United States (Remote)
- Scaled international eCommerce campaigns across Meta, Google, and programmatic platforms.
- Achieved 3.5x ROAS through detailed audience segmentation, creative testing, and funnel optimization.
- Collaborated with design and product teams to ensure consistency between paid ads and landing pages.
Head of Media Planning & Buying
Media Republic
12.2018 - 11.2019
- Led the media planning and buying department at one of Egypt’s top full-service advertising agencies with 50+ creative, production, and strategy professionals.
- Developed and executed integrated media strategies combining digital and traditional channels to support major campaigns for lifestyle and entertainment clients.
- Spearheaded performance campaigns for Cairo 360 and Cairo Gossip, two of Egypt’s most influential digital platforms, driving substantial traffic growth and audience engagement.
- Collaborated cross-functionally with social media, content, and video production teams to translate big creative ideas into impactful paid media executions.
- Negotiated media placements, optimized ad spend, and ensured alignment with brand objectives for both internal products and external clients.
Media Planning & Buying Lead
Promolinks International
01.2017 - 12.2018
- Planned and executed cross-channel media campaigns for FMCG and automotive clients.
- Doubled client engagement rates through strategic budget allocation and campaign performance optimization.
- Oversaw media buying operations and vendor negotiations to maximize ROI.
Education
Bachelor of Commerce -
Cairo University
07.2010 - 12.2010
Diploma in Strategic Marketing -
Arab Academy For Science And Technology
Cairo 07.2017 - 08.2017
Skills
Strategic Campaign Planning
Full-Funnel Media Buying
Ad Performance Optimization
Team Leadership & Collaboration
Budget Allocation & ROI Maximization
Google Ads
Meta Ads
Apple Ads
TikTok Ads
Snapchat Ads
Conversion Rate Optimization (CRO)
Analytics & Reporting (GA4, GTM, Looker)
eCommerce & Mobile Growth Strategy
A/B Testing & Funnel Optimization
Conversion Rate Optimization (CRO)
Analytics & Reporting (GA4, GTM, Looker)
eCommerce & Mobile Growth Strategy
A/B Testing & Funnel Optimization
Websites
Certification
Growth Hacker – Eazl
Accomplishments
- Delivered $2M EBITDA for a digital product with $50K/month ad spend.
- Achieved 5X revenue growth for eCommerce brands through CRO and paid media optimization.
- Built winning media plans for high-stakes industries: Beauty Tech, SaaS, Real Estate, and Online Learning.
- Managed performance marketing across MENA & Gulf, optimizing for ROAS, CAC, and CPI.
Languages And Tools
Arabic (Native), English (Fluent), GA4, GTM, Looker, Meta Ads Manager, Google Ads, TikTok Ads, Snapchat Ads, Excel, PowerPoint, Trello, WordPress, Photoshop
Timeline
Performance Media Manager
Sprints.ai
02.2024 - Current
Regional Ads Operation Manager
Huawei Cloud Middle East
02.2022 - 01.2024
Digital Marketing Session Lead (Part-Time)
Udacity
12.2020 - Current
Performance Media Manager
Sequoia Lab
12.2019 - 01.2022
Head of Media Planning & Buying
Media Republic
12.2018 - 11.2019
Diploma in Strategic Marketing -
Arab Academy For Science And Technology
07.2017 - 08.2017
Media Planning & Buying Lead
Promolinks International
01.2017 - 12.2018
Bachelor of Commerce -
Cairo University
07.2010 - 12.2010