Yahia Sheta Sheta
Cairo
Summary
Experienced Senior Manager with a strong background in B2C Customer Value Management (CVM) and marketing. Skilled in driving revenue growth, developing strategies, and leading cross-functional teams. Demonstrated success in rebuilding CVM platforms, optimizing data performance, and launching innovative value propositions. A results-oriented professional with a track record of achieving business goals and improving customer experience. Proficient in market analysis, budgeting, and stakeholder management. Committed to delivering exceptional results and driving organizational success.
Overview
16
16
years of professional experience
Work History
Sr. Manager, B2C Customer Value Management
Orange
06.2022 - Current
- Leading CVM team to Doubling CVM % contribution from total revenue in 1 year.
- Rebuilding all CVM platforms including Data Platform, In app gamification platform, Recharge Platform, Stoppers & Droppers platform
- Revamping the CVM operating model be enhancing the CVM value chain from quality of data, capitalizing on data models & Ensuring targeting the customers at the right moment using the right communication channel.
Manager, Data Revenues
Orange
03.2018 - 05.2022
- Build the strategy & roadmap to differentiate Orange Data services positioning in the Egyptian market, focusing on being the fastest 4G network in Egypt
- Lead the development of value propositions of acquiring new data users, and take it through the whole process of commercialization till reaching the market
- Responsible for submitting annual budget forecast, in terms of subs, data revenues and traffic; along with the planned projects
Sr.Supervisor, Mobile Internet & Mobile Broadband
Orange
11.2012 - 03.2018
- Responsible of launching of GO internet bundles portfolio contributing to +30% YoY increase in data revenues.
- Boost data usage capitalizing on OTTs by building data packages with dedicated protocol usage
- Responsible of 3 main data KPIs, data users, revenues & traffic.
Sr. Specialist, Prepaid Mobile Broadband
Mobinil
03.2009 - 10.2012
- Responsible of launching Prepaid MBB line for the first time in Egypt.
- Managing all marketing activities related to Mobinil Prepaid Internet line, including pricing, promotions and sales initiatives
- Ensuring the best customer experience for Prepaid MBB
Specialist, Value Added Services Development
Mobinil
06.2007 - 03.2009
- Managing all marketing activities related to Mobinil Messaging services (MMS, Voice SMS, and Voicemail)
- Developing a complete range of value propositions for the increasing revenues of messaging services
- Conducting analysis related to revenues and number of active subscribers of Messaging services.
Education
MBA - Business Administration
Heriot Watt University
03.2010
Bachelor of Business Administration - Marketing, Economics
American University in Cairo
02.2007
IGSCE -
New Horizon Junior & High School
06.2002
Skills
- CVM
- Product Management
- Budgeting
- Insights
Additional Information
Nationality: Egyptian/American (American passport available).
Marital Status: Married with 3 Children
Timeline
Sr. Manager, B2C Customer Value Management
Orange
06.2022 - Current
Manager, Data Revenues
Orange
03.2018 - 05.2022
Sr.Supervisor, Mobile Internet & Mobile Broadband
Orange
11.2012 - 03.2018
Sr. Specialist, Prepaid Mobile Broadband
Mobinil
03.2009 - 10.2012
Specialist, Value Added Services Development
Mobinil
06.2007 - 03.2009
MBA - Business Administration
Heriot Watt University
Bachelor of Business Administration - Marketing, Economics
American University in Cairo
IGSCE -
New Horizon Junior & High School
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