Yara El Zayat

• Successfully launched the Fresh Kiddo brand by defining its character, tone, target audience, and unique selling propositions.
• Developed a comprehensive brand book and executed strategies that increased visibility and equity.
• Conducted market research to inform targeted marketing initiatives.
• Managed impactful campaigns across both digital and traditional channels.
• Created engaging content for social media and optimized the website and digital ads, enhancing user experience and traffic.
• Collaborated with influencers and established partnerships with pediatric clinics and maternity hospitals to broaden brand reach.
• Coordinated on-ground activations in schools and clubs, and engaged with target audiences at community events.
• Supported in-store marketing efforts to boost product visibility.
• Ensured brand consistency across communications.
• Managed the marketing budget for maximum ROI.
• Analyzed performance metrics to refine strategies and improve effectiveness.

• Building Miss L' brand awareness in Egypt, KSA & UAE. Planning & managing Miss L' marketing activities ATL, TTL, and BTL.
• Developing plans to support Miss L' business through launching seasonal campaigns (and collaborators) to support the launch of collections as well as monthly tactical models support material.
• Supporting Retail & E-com businesses to achieve sales targets through digital tools, branding & POSMs, influencers, promos and collections launching.
• Working closely with PD teams to work on Miss L' product assortment.

Managed the Running and Core Badge of Sports (BOS) Footwear category in LENA & MENA regions.

• Selected product ranges, set the pricing & margins as well as sales forecast for each country in the region.
• Built and executed Concept-to-Consumer strategies to enable successful sell-in/sell-out of product ranges and services according to the category's net sales and standard margin targets with the clear focus to drive speed.
• Acted as the link between BU creation teams, Brand Marketing, Sports Marketing and Category Market teams in the markets.
• Supported key brand strategies through cross-functional collaboration and execution.

Managed the Poultry and Meat categories.

• Re-launched and revived the brand after is has been away from the market from years with new strategy, new communication, new packaging, new product launched, pricing strategies.
• Launched a new brand "Singlez" and supporting it with a creative and heavy TVC advertisement campaign including ATL (shot a series of TV copies), TTL and BTL activities.

Managed Imtenan Honey and Ganna Honey brands as well as different categories including Healthy Foods and Energy & Protein.

• Launched the booming "Ya Ahlan Bel Shetta" Winter Campaign TVC.
• Packaging facelift of Ganna Honey brand. As well as full brand document development and social media presence initiation.
• Developed a full business plan (Market & Trends analysis, business opportunities identification, 2020 objectives and strategy, activity calendar and budgeting).
• Decided the pricing and promotions that were executed in different channels.
• Managed the brands' communication in all marketing channels (Digital, WOM/Influencers, Trade Visibility & POSMs, etc.)
• Developed new products, upgraded packaging, enhanced formulas and introduced new formats to the market.

Managed different brands in the Skin, Hair, Depilatory and Oral Care markets, including Eva Skin Care, Aloe Eva, B-White, Sun & Sea, One and Fluoro.

• Analyzed market trends and competitors to identify opportunities for differentiation and capitalize on unique selling points.
• Set the brands' annual objectives, sales forecast, strategy & tactics, positioning, pricing, communication and measures.
• Developed and introduced to the markets a wide range of products that were highly demanded based on consumer insights. As well as upgrading the packaging and formulation of existing products.
• Planned, monitored and evaluated ATL, BTL and TTL marketing and advertising campaigns to support brands' consistency and engagement.