Yara Mansour
Marketing & Growth Head
Cairo
Summary
Results-driven marketing leader with over 13 years of experience in commercial growth and brand transformation across sectors such as FMCG, sports, mobility, and technology. Skilled in scaling brands and executing initiatives that generate significant business impact. Specializes in crafting innovative strategies that enhance collaboration and market positioning, ensuring sustained brand success in competitive environments.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Marketing Head
Rabbit Mobility
02.2026 - Current
- Lead growth, brand, partnerships, and market expansion for Rabbit Mobility, reporting to the CEO and driving customer acquisition, ridership growth, and business performance across a 1.5M+ user base. Own the marketing P&L, budget, and investment strategy.
- Key Achievements
- Built and scaled the marketing function, defining the growth strategy, operating model, agency ecosystem, and go-to-market framework.
- Accelerated business growth, increasing rides by 135%, new users by 106%, and total riders by 141% year-over-year.
- Led expansion into Mansoura, Al Rehab and the North Coast, increasing market penetration and rider adoption.
- Secured strategic partnerships with 100 Miles, Tedla, Talabat, and leading F&B brands, creating new acquisition channels and driving engagement.
- Led a team of 6 while driving cross-functional initiatives across Product, Operations, Tech, and Growth.
- Reduced CAC by 29% while consistently exceeding sign-up, download, and ridership targets.
Regional Football Marketing Manager
adidas Emerging Markets
09.2023 - 01.2026
- Led adidas Football marketing, communications, athlete and influencer partnerships, and event activations across MENA and Emerging Markets, delivering 25+ major launches and partnerships to drive brand growth and commercial performance. Partnered with Global teams while managing regional marketing investments, agencies, and cross-functional stakeholders across diverse markets.
- Key Achievements
- Led marketing for FIFA, UEFA, leading football clubs, and national team properties across MENA, including Real Madrid, Liverpool FC, Arsenal, Juventus, Al Nassr, Al Ahly, Saudi Arabia NT, and Algeria NT.
- Delivered campaigns featuring global icons including Messi, Ronaldo, Benzema, Bellingham, Firmino, Gabriel Jesus, Declan Rice, and Steven Gerrard.
- Partnered with Coca-Cola to deliver the FIFA World Cup Trophy Tour in Egypt, including landmark activations at the Grand Egyptian Museum and mass event.
- Launched the FIFA World Cup 2026 Official Match Ball and World Cup developer kits across key MENA markets, delivering integrated 360 go-to-market campaigns.
- Activated key football culture platforms including Kings League MENA, TopBaller, and grassroots football initiatives across KSA, Egypt and UAE, driving engagement and boots sales around the tournament.
- Delivered the Predator & F50 relaunch across MENA, engaging 100+ web, 15M engagements, 200M reach, and contributing to strong commercial growth across football categories.
- Led Liverpool FC kit launches and activations across MENA at the Al Ahly Cinema Fan Zone, driving fan engagement and supporting commercial performance during the FIFA World Cup.
Regional Brand Manager
Nestle Health Science MENA
10.2020 - 08.2023
- Led OPTIFAST’s growth agenda across the Middle East, driving commercial performance through pricing, portfolio strategy, and channel expansion.
- Launched and repositioned OPTIFAST Egypt, accelerating growth and market penetration.
- Expanded distribution into Modern Trade and e-commerce across Egypt, UAE, and KSA, unlocking new revenue streams.
- Developed strategic healthcare and consumer partnerships, generating 10,000+ consumer registrations and strengthening CRM capabilities.
Brand Manager Cheetos & Doritos
PepsiCo Egypt
02.2020 - 10.2022
- Owned the Cheetos & Doritos P&L in Egypt, leading brand strategy, pricing, innovation, and trade initiatives to drive revenue, profitability, and market share growth.
- Managed a cross-functional innovation pipeline to strengthen brand commitment and brand momentum.
- Led portfolio renovation and innovation initiatives that accelerated growth and strengthened brand relevance.
- Pioneered the first-ever Power of One promo between Mirinda & Cheetos, adding 150 tons of Crunchy Cheetos.
- Spearheaded the launch of Cheetos Popcorn in Egypt, exceeding first-year volume targets by 165%.
Category Brand Manager
Mondelez International
09.2013 - 01.2018
- Owned Cadbury Dairy Milk’s growth agenda in Egypt, managing portfolio strategy, marketing investments, innovation, and commercial performance to drive revenue and market share growth.
- Identified market gaps through retail audits and visits, optimizing brand opportunities.
- Propelled Cadbury Dairy Milk to a global market share high in Egypt (April 2017).
- Launched Marvelous Creations & Cadbury Oreo, generating 31M in revenue.
- Cadbury Oreo surpassed targets by 190%, capturing 2% market share in two months.
- Won Best Use of Gamification at the Festival of Media MENA.
- Marvelous Creations TVC ranked #2 globally for Cadbury Dairy Milk YouTube viewership.
- CDM was the fastest growing page on IG.
Junior Category Brand Manager
Cadbury Dairy Milk
03.2016 - 03.2017
- Managed CDM’s full marketing activities, pack design, support plan, and projects timeline during 8 major campaigns.
- Briefed creative & media agencies on new initiatives including TVC, pack design, promos, activations, outdoors, and digital.
- Led 12 Consumer Promotions worth 1.5M USD.
Assistant Brand Manager
Chocolate Portfolio Mondelez International
09.2013 - 12.2015
- Coordinated marketing activities for CDM, Moro, Mandolin, Flake & Ceres to ensure brand alignment.
- Executed CDM Mega Consumer promotion in 2015, exceeding market sales target by 37%.
Education
Bachelor of Arts - Journalism And Mass Communication
American University in Cairo (AUC)
Cairo, Egypt06-2013
Skills
- Go-to-Market Strategy
- Brand Strategy
- Growth Marketing
- Consumer Marketing
- Product Launches
- Market Expansion
- Business Development
- Commercial Partnerships
- Team leadership
Awards
adidas Superstar Award 2024 – Courage, PepsiCo Best Coach Award (MEA) – 2 Consecutive Years, Mondelez Global Award – Grow Our Business, Mondelez 7 Values Award – Acting Like an Owner
Timeline
Marketing Head
Rabbit Mobility
02.2026 - Current
Regional Football Marketing Manager
adidas Emerging Markets
09.2023 - 01.2026
Regional Brand Manager
Nestle Health Science MENA
10.2020 - 08.2023
Brand Manager Cheetos & Doritos
PepsiCo Egypt
02.2020 - 10.2022
Junior Category Brand Manager
Cadbury Dairy Milk
03.2016 - 03.2017
Category Brand Manager
Mondelez International
09.2013 - 01.2018
Assistant Brand Manager
Chocolate Portfolio Mondelez International
09.2013 - 12.2015
Bachelor of Arts - Journalism And Mass Communication
American University in Cairo (AUC)