Yasmin M. Ali
Cairo
Summary
Dynamic marketing leader with a proven track record at MG Group, driving brand growth through strategic marketing and analytics. Expert in digital marketing strategy and client relationship management, I excel in fostering innovation and collaboration, achieving significant customer acquisition and enhancing operational efficiency. Passionate about empowering teams and optimizing performance.
Overview
13
13
years of professional experience
Work History
Co-Founder - CMO
Whale 52 Agency
01.2023 - Current
- Developed and executed marketing strategies aligned with business goals, driving brand awareness and customer acquisition
- Led and mentored marketing teams, fostering collaboration, innovation, and high performance
- Analyzed market trends and customer data to identify growth opportunities and optimize campaigns
- Managed marketing budgets, ensuring optimal ROI and resource allocation
- Enhanced digital presence and SEO, improving visibility and engagement
- Collaborated with executives on brand strategy and messaging for both the company and its clients
- Expanded customer base through targeted outreach, partnerships, and events
- Optimized operations, improving efficiency and reducing costs
Marketing and Digital Business Development Consultant
Freelance consultant
09.2019 - Current
- Developed and executed marketing strategies aligned with business goals, driving brand awareness and customer acquisition
- Led and mentored marketing teams, fostering collaboration, innovation, and high performance
- Analyzed market trends and customer data to identify growth opportunities and optimize campaigns
- Managed marketing budgets, ensuring optimal ROI and resource allocation
- Enhanced digital presence and SEO, improving visibility and engagement
- Collaborated with executives on brand strategy and messaging for both the company and its clients
- Expanded customer base through targeted outreach, partnerships, and events
- Optimized operations, improving efficiency and reducing costs
General manager of marketing and sales
MG group
05.2023 - 08.2023
- Company Overview: MG Group | Onsite Project
- Established three companies under MG Group, funded by Saudi investors, across different sectors, while separately branding the parent company
- Supervised technical team performance, ensuring alignment with business model canvas (BMC) and marketing research insights
- Built an in-house digital marketing agency to support the software house’s marketing needs and serve external clients
- Launched a luxury clothing brand for the Saudi A-class market, overseeing the entire process from fashion design and business modeling to marketing, sales, and offline expansion
- Developed risk management strategies, integrating alternative contingency plans to ensure business continuity
- Defined tailored job descriptions for the HR department, aligning roles with project requirements
- Led technical interviews for marketing, sales, account management, and brand management roles
- Designed and implemented business models for four brands, enabling managers and brand leads to drive ROI and reach target customers effectively
- MG Group | Onsite Project
Marketing and Communication Manager
ArabDT Tech
06.2022 - 09.2022
- Developed the marketing and communication system, defining key processes and team job descriptions aligned with the company's business plan
- Supervised internal communication processes, including employee engagement events and activities through the end of the year
- Created the internal digital strategy, leveraging marketing research and competitor analysis to enhance brand positioning
- Led and managed internal events and activities, overseeing strategy and content development for ArabDT and its clients across industries such as banking, e-commerce, and agriculture
- Designed and executed a summer internship program, providing supervision and marketing training to interns
Co-Founder - digital consultant
MARKA Solutions Agency
11.2021 - 06.2022
- Developed and monitored social media and branding strategies, ensuring alignment with organizational vision, values, and goals
- Established key performance indicators (KPIs) with technical benchmarks to measure digital marketing success
- Managed social media advertising budgets and schedules, aligning with key industry events and digital marketing trends
- Optimized department budgets, projecting revenues and expenses while selecting the most effective advertising channels
- Expanded the customer base through targeted outreach initiatives and networking events
Marketing & Business Development Director
Dronic UK Agency
08.2020 - 03.2021
- Presented company’s products at industry events, promoted services and expertise to enhance brand visibility
- Assessed progress through conducting monthly appraisals and generating business strategy alignment reports
- Reviewed contract changes to evaluate impact and mitigate risks on the business
- Engaged London’s head office in developing new product options and tailoring standards to the local market
Business Development Manager
IMFND Agency for start-ups
01.2018 - 08.2020
- Led the development of the annual marketing plan, budgeting, and setting strategic priorities to achieve business goals
- Developed B2B and B2C sales and marketing plans to drive revenue growth
- Managed resources by adopting a results-driven approach, including training, hiring, and people engagement
- Implemented continuous performance improvement strategies to enhance reliability and accuracy of data systems
Marketing & Communications Manager
Meshkat for Character Building Education
12.2016 - 01.2018
- Led and supervised staff duties to ensure efficient team performance
- Contributed to setting the entity’s marketing budget, aligning financial planning with strategic objectives
- Managed administrative activities to streamline operations
- Facilitated communication among key stakeholders, including the management board, front office, and academic coordinator
- Developed and organized team schedules to optimize productivity
- Conducted employee performance assessments and implemented corrective actions to enhance effectiveness
- Approved technical interview tasks, ensuring candidate qualifications align with company needs
Marketing & Communications Team-lead
Meshkat for Character Building Education
09.2015 - 12.2016
- Executed online and offline marketing campaigns to enhance brand visibility
- Resolved customer complaints efficiently, ensuring high satisfaction and retention
- Supervised event planning and coordination to drive customer engagement
- Ensured compliance with marketing and social media strategies while mentoring the team
Marketing Executive
Metropolitan Heliopolis Restaurant
12.2014 - 08.2015
- Developed and executed online and offline marketing campaigns to enhance brand presence
- Managed customer interactions by resolving complaints and ensuring service excellence
- Supervised event planning and coordinated logistics to maximize engagement
- Ensured compliance with marketing and social media strategies while mentoring team member
Digital Marketing Specialist Freelancer
02.2012 - 12.2014
- Managed, implemented, and monitored social media strategies to enhance brand engagement
- Created compelling content to drive audience interaction and improve online presence
- Prepared statistical reports to analyze social media performance and presented insights to clients
Education
Bachelor of Business Administration - International Trade
Misr International University
Cairo01.2014
Skills
- Strategic Marketing
- Digital Marketing Strategy
- Analytics
- Business Innovation
- Sales Data Analysis
- Lead Generation
- Client Relationship Management
- Ethical Leadership
- Executive Coaching
- Training & Development
- Conflict Resolution
- Agility
- Change Management
- Contract Negotiation
- Risk Assessment
- Graphic Design
- Digital Illustration
- Event Management
Languages
- Arabic, Native
- English, Fluent
Personal Information
- Date of Birth: 05/15/XX
- Marital Status: Single
Training And Certificates
- Various Certifications in Marketing, Business Development & Digital Strategy
- LinkedIn Learning Certifications (2023 – 2024)
- Project Management Professional (PMP) (2021)
- Digital Marketing Diploma for Professionals (2018)
- Graphic Design Certification (2015)
- Teaching Skills Certificate (2014)
- Sustainability Facility Professional (SFP) (2013)
- Supply Chain Management Training (P&G) (2011)
Timeline
General manager of marketing and sales
MG group
05.2023 - 08.2023
Co-Founder - CMO
Whale 52 Agency
01.2023 - Current
Marketing and Communication Manager
ArabDT Tech
06.2022 - 09.2022
Co-Founder - digital consultant
MARKA Solutions Agency
11.2021 - 06.2022
Marketing & Business Development Director
Dronic UK Agency
08.2020 - 03.2021
Marketing and Digital Business Development Consultant
Freelance consultant
09.2019 - Current
Business Development Manager
IMFND Agency for start-ups
01.2018 - 08.2020
Marketing & Communications Manager
Meshkat for Character Building Education
12.2016 - 01.2018
Marketing & Communications Team-lead
Meshkat for Character Building Education
09.2015 - 12.2016
Marketing Executive
Metropolitan Heliopolis Restaurant
12.2014 - 08.2015
Digital Marketing Specialist Freelancer
02.2012 - 12.2014
Bachelor of Business Administration - International Trade
Misr International University
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