Yasmine El Kharboutly
Giza
Summary
Dynamic leader with extensive experience at Orange, excelling in sponsorship strategy and partnership development. Proven track record in negotiating high-impact deals and driving brand visibility through innovative events. Exceptional project management and relationship-building skills ensure successful execution and alignment with business goals, delivering measurable ROI and enhanced brand reputation.
Overview
23
23
years of professional experience
Work History
Head of Sponsorships,Events,Partnerships & celebri
Orange
Cairo
02.2020 - Current
- Develop and excute a comperehensive sponsorship strategy thet aligns with the company brand and business goals.
- Identify, negotiate, and manage high-impact sponsorship opportunities across sports, entertainment, cultural, tech, and CSR sectors.
- Build strategic partnerships with global and local entities (media houses, events, organizers, developers, NGOs, tech sector, entertainment sector, and even commercial brands).
- Ensure maximum benefits from all partners through detailed KPIs and performance evaluation metrics.
- Lead the planning, execution, and post-analysis of all major events, including product launches, activations, summits, and corporate events.
- leverage events as a platform for lead generation ,customer engagement and brand visibility.
- Build and manage relationships with celebrities, influencers, brand ambassadors, and talent agencies.
- Negotiate contracts,usagerights and performance clauses to ensure maximum brand aligment and legal compliance.
- Oversee the use of the artist across advertising, social media, PR, and live events.
- Ensure consistent brand representation and reputation management through celebrity associations.
- Own the annual budget for sponsorship, events, partnerships, and celebrities.
- Allocate resources effectively, and ensure cost-efficient execution of initiatives.
- Track and report performance, ROI, and brand impact to execute leadership.
- Lead a team of sponsorship, events, partnership managers, supervisors, as well as talented coordinators.
- Collaborate with the brand, digital, commercial, PR, CSR, and customer experience teams to deliver integrated campaigns.
- Act as a thorough leader and subject matter expert, internally and externally.
Sponsorship & Events Manager
Orange
Cairo
09.2017 - 02.2020
- Develop and execute sponsorship strategies aligned with business objectives and brand positioning.
- Identify and pursue new sponsorship and partnership opportunities across relevant sectors.
- Prepare and present compelling sponsorship proposals and packages tailored to the company's needs.
- Lead contract negotiations, ensuring alignment with deliverables.
- Plan and manage all aspects of sponsor activation at the event, including branding, experiences, and onsite presence.
- Own the production plan for each sponsorship and event, ensuring timely delivery and quality control of all branded materials, signage, merchandise, and activation elements.
- Coordinate with vendors, designers, and production partners to ensure accurate execution of all sponsors' requirements.
- Work closely with the events team to align sponsor assets with event timelines, layouts, and logistics plans.
- Oversee onsite setup and implementation of sponsorship elements, ensuring a premium experience for partners and attendees.
Communication Senior Specialist
Mobinil
Cairo
09.2013 - 09.2017
Communication Expert
Mobinil
Cairo
02.2011 - 09.2013
Activation Team Leader, Customer Care
Mobinil
Cairo
01.2007 - 02.2011
Communication Specialist
Mobinil
Cairo
09.2008 - 09.2009
Junior Specialist, Brand & Corporate Communication
Mobinil
Cairo
01.2006 - 11.2008
Customer Service Representative, Customer Care
Mobinil
Cairo
01.2004 - 01.2007
English Teacher
American International Schools in Egypt
Cairo
09.2002 - 01.2004
Education
BA - Business Administration (Marketing)
Maadi Modern Academy
Maadi05.2002
Thanawya Amma -
Alsson American School
Haranya05.1998
Skills
- Exceptional negotiation and relationship-building skills
- Strategic thinker with a strong understanding of brand positioning and consumer behavior
- Excellent project management and multitasking abilities
- Strong leadership and people development capabilities
- Working under stress
- Decision making
Training And Conference
- Collaboration with Learn Busy Bee project competition, 02/01/03
- Workshop on teaching reading & writing (UNICEF project), 04/01/03
- Project manager Cairo Trade Center (certified by Collins), 03/01/03
- IGRFAX flow chart training Course, 06/01/08
- Business writing course, 05/01/07
- Planning & Office Management Training Course, 06/01/09
- Mind Mapping & Memory Enhancement Training Course, 06/01/09
- Business Etiquette Training Course, 05/01/09
- Marketing Professional Certificate, 02/01/10
- First Arab International Public Relations Conference, 06/01/13
- Brand Management & Strategy Workshop with France Telecom - Orange, 01/01/15
- Project Management professional, 02/01/18
- Mind Mapping, 03/01/19
- Decision making, 06/01/20
- Crisis management, 09/01/20
Personal Information
- Number of Children: 2
- Date of Birth: 01/01/81
- Nationality: Egyptian
- Marital Status: married
Timeline
Head of Sponsorships,Events,Partnerships & celebri
Orange
02.2020 - Current
Sponsorship & Events Manager
Orange
09.2017 - 02.2020
Communication Senior Specialist
Mobinil
09.2013 - 09.2017
Communication Expert
Mobinil
02.2011 - 09.2013
Communication Specialist
Mobinil
09.2008 - 09.2009
Activation Team Leader, Customer Care
Mobinil
01.2007 - 02.2011
Junior Specialist, Brand & Corporate Communication
Mobinil
01.2006 - 11.2008
Customer Service Representative, Customer Care
Mobinil
01.2004 - 01.2007
English Teacher
American International Schools in Egypt
09.2002 - 01.2004
BA - Business Administration (Marketing)
Maadi Modern Academy
Thanawya Amma -
Alsson American School
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